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GET TO THEGET TO THETOP OF GOOGLETOP OF GOOGLE
Will HankeWill Hanke
Build it and They Will Come!Build it and They Will Come!
……or notor not
Wanted:Wanted: Traffic Jam at My Site Traffic Jam at My Site
Typical Marketing FunnelTypical Marketing Funnel
Three Part ClassThree Part Class
Part One:Part One:Search Engine Optimization (SEO)Search Engine Optimization (SEO)
How How NOT NOT to Rank Well in 2015to Rank Well in 2015
NoNo More Tricking the System More Tricking the System
No More No More Keyword StuffingKeyword Stuffing
No More No More Article SpinningArticle Spinning
No More No More Directory SubmissionsDirectory Submissions
No No Press Releases Press Releases Without Actual NewsWithout Actual News
What SEO Strategies What SEO Strategies Work Work in 2015in 2015
1. 1. Real, Helpful ContentReal, Helpful Content
akaaka Inbound Marketing Inbound Marketing
Yes, the Four Letter WordYes, the Four Letter Word
No Longer Just Looking for WordsNo Longer Just Looking for Words
Semantic IndexingSemantic Indexing
Who’s Hungry?Who’s Hungry?
The Machines are LearningThe Machines are Learning
The Machines are LearningThe Machines are Learning
ContextContext
2. 2. Consistent ContentConsistent Content
Fresh WinsFresh Wins
Yeah, I Know…Yeah, I Know…
Just One Article This MonthJust One Article This Month
Just One Article This MonthJust One Article This Month
42 Additional Visitors42 Additional Visitors
Answer the Questions They’re Answer the Questions They’re Already Searching ForAlready Searching For
Real. Real. Authentic. Authentic. Accessible.Accessible.
Free Blogging SEO ChecklistFree Blogging SEO Checklist
RedCanoeMedia.com/checklist/RedCanoeMedia.com/checklist/
3. 3. Make Your Site Function WellMake Your Site Function Well
Correct HTML StructureCorrect HTML Structure
Check Your SiteCheck Your Site
Correct HTML StructureCorrect HTML Structure
Fast Site = Better RankingsFast Site = Better Rankings
developers.google.com/speed/pagespeed/developers.google.com/speed/pagespeed/
Beautiful / Functional DesignBeautiful / Functional Design
Beautiful / Functional DesignBeautiful / Functional Design
4. 4. Mobile FriendlyMobile Friendly
Use a Responsive ThemeUse a Responsive Theme
Mobile E-CommerceMobile E-Commerce
5. 5. Make Interaction EasyMake Interaction Easy
Is it Easy to Buy From You?Is it Easy to Buy From You?
Call to ActionCall to Action
Call to ActionCall to Action
Clearly Defined Next StepClearly Defined Next Step
Call to Action BananaCall to Action Banana
6. 6. TrustedTrusted
Trust LogosTrust Logos
Good Reviews Across Multiple SitesGood Reviews Across Multiple Sites
7. 7. Don’t Be BoringDon’t Be Boring
AfterAfter Gets More Sales. Gets More Sales.
Your Services. Woo. Hoo.Your Services. Woo. Hoo.
Your VisitorsYour Visitors
No.No.
About UsAbout Us
Upwards of 45% During VisitUpwards of 45% During Visit
Bonus Tip: Bonus Tip: 100% Secure HTTP100% Secure HTTPSS
10 Minute Break10 Minute Break
Part Two:Part Two:Tracking Your ChangesTracking Your Changes
Google AnalyticsGoogle Analytics
analytics.google.comanalytics.google.com
Pretty Graphs & NumbersPretty Graphs & Numbers
Problems & AchievementsProblems & Achievements
Live ActionLive Action
Track E-CommerceTrack E-Commerce
No More KeywordsNo More Keywords
Ugh!Ugh!
Google ExperimentsGoogle Experiments
Two Nearly Identical PagesTwo Nearly Identical Pages
Even TrafficEven Traffic
Other Analytics OptionsOther Analytics Options
Part Three:Part Three:Cool Tools to Help You Improve Your SiteCool Tools to Help You Improve Your Site
SEO Doctor (Firefox Only)SEO Doctor (Firefox Only)
SEO Doctor (Firefox Only)SEO Doctor (Firefox Only)
SEO DoctorSEO Doctor
SEM RushSEM Rush
SEM RushSEM Rush
Crazy EggCrazy Egg
Sweet!Sweet!
Crazy EggCrazy Egg
Crazy EggCrazy Egg
Scroll MapScroll Map
How Many Clicks WhereHow Many Clicks Where
$9 Bucks a Month$9 Bucks a Month
Duda MobileDuda Mobile
User TestingUser Testing
I Love You, Website!I Love You, Website!
Just SmileJust Smile
User TestingUser Testing
Set the SceneSet the Scene
“Imagine you have a small woodworking shop in your garage. You like to make cabinets, tables and various small wood projects. Today you’re looking for a few new tools to add to your shop.”
Set Your RequirementsSet Your Requirements
AgeGenderIncomeCountry or Specific LocationAverage Internet Usage/Day (in hours)Web BrowserOperating System
Set Your TasksSet Your Tasks
Sign up for our newsletter…Find x product…Imagine you need to return an item…Find today’s interest rates…Visit x competitor’s siteGo to Google and search for…Find directions to our shop in Fenton…
Video PlaybackVideo Playback
Just 60 MinutesJust 60 Minutes
Just Be ReadyJust Be Ready
Let’s ReviewLet’s Review
Build It and Who CaresBuild It and Who Cares
Start Creating ContentStart Creating Content
ConsistentlyConsistently
Correct HTML StructureCorrect HTML Structure
Make it Easy to Buy From YouMake it Easy to Buy From You
Be TrustworthyBe Trustworthy
Track Your WebsiteTrack Your Website
analytics.google.comanalytics.google.com
Use Tools to HelpUse Tools to Help
Crazy EggCrazy Egg
User TestingUser Testing
My Next WorkshopMy Next Workshop
WordPress TrainingThursday Nov 206:00PM$57 – 7 seats left
RedCanoeMedia.com/meetup/
Bi-Weekly ShowBi-Weekly Show
Thank You!Thank You!
RedCanoeMedia.comRedCanoeMedia.com
314-514-5SEO314-514-5SEO
