Marc Benioff Chairman & CEO

Getting Started with Mobile on Salesforce1

@sivellsf

Scott Ivell Senior Manager, UK Product Marketing

@gdenny189

Gary Denny Principal Sales Engineer

Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.   The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.   Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Why does Mobile Matter?

The Rise of Mobile Computing

4

3Q08 2Q09 1Q10 4Q10 3Q11 2Q12 1Q13

Your Employees & Customers

Your Company 76 Million PCs

230 Million iOS/Android Unit Sales

Source: Strategy Analytics. “Global Smartphone Shipments Hit Record 230 Million Units in Q2 2013.” July 2013. Source. Gartner. July 2013.

2Q13

Welcome to the Internet of Customers

Terminal

Client

Devices Products

3G/4G

SNA

Mainframe

LAN/WAN

Server

Cloud

Social � Mobile � Cloud � Connected

1,000,000s

1,000s

1,000,000,000s

The Internet of Customers: The Business Opportunity

Connected Customers

Connected Partners

Connected Employees

Connected Communities

Connected Apps & Products

Mobile Opportunity

Decrease Sales Cycle

Decrease Administrative Time

Increase Forecast Accuracy

Reduce Sales Call Costs

Increase Win Rates

Eliminate Redundant Activities

Increase Field Sellling Time

8Copyright 2013 Duarte Inc. Confidential. 8

Source: Gartner AADI Summit, “Mobile and Social: Major Drivers of Your Web.” August 14-15, 2012.

Our Employees Live in Micro-moments

9Copyright 2013 Duarte Inc. Confidential.

9

We Get Things Done in Micro-Moments

Deposit a check

Share a photo

Pay for coffee

Hail a cab

Book a flight

Find a restaurant

Reserve a table

Trade a stock

Pay a bill

Create a music station

10

Copyright 2013 Duarte Inc. Confidential.

10

...approve a purchase order

...collaborate on opportunities

...get notified during key account events

...create a quote

...capture meeting details

...review account history

...share a file securely

For Work, we want to...

...escalate customer issues

...review dashboards

Where are the Mobile Business Apps?

90% Of All Enterprise Apps Will be Mobile by 2017

20%

Source: Gartner, Ian Finley, Research VP; 2010

of enterprise apps are mobile

2013

2017

90%

of enterprise apps

will be desktop and mobile

But it’s Difficult to Build Connected Apps

Complexity of form factors

Limited number of developers

Multiple operating systems

Multiple platforms

have deployed apps ½ <

60%

40%

20%

Perc

ent o

f Res

pond

ents

Mobile apps are critical

Mobile apps deployed

2013 Study of 1,300 Global Executives “The Rise of the Customer-Led Economy”

It Takes Too Long to Build Apps on Legacy Platforms

buy & setup hardware

install complex software

define user access

build & test security

make it mobile &

social

setup reporting &

analytics

build app

Legacy Platforms 6-12 Months?

Idea App

Salesforce1 Platform is the Fastest Path from Idea to App

App Idea

build app

Idea

buy & setup hardware

install complex software

define user access

build & test security

make it mobile &

social

setup reporting &

analytics

build app

Legacy Platforms

App

6-12 Months?

The Salesforce1 Customer Platform

Transform your sales, service, & marketing:

Connect all your customer data

Connect all your apps

Breakthrough for Developers, Admins, Partners, and Employees

Salesforce1 Platform APIs

Salesforce1 Mobile App

Salesforce1 Platform Services

Force.com Heroku1 ExactTarget Fuel

Experience Salesforce on Any Device

Download the Salesforce1 Mobile App today.

Your AppExchange Apps

Your CRM

Your Custom Apps

All your past investments...

Feed First UI

Notifications Platform

Publisher Actions

...now in the future

Salesforce1

Salesforce1 Unifies the Salesforce Mobile Experience

Salesforce Touch CRM access Custom apps Agility of HTML5

Chatter Mobile Feeds People & Groups Files Native experience

Salesforce1 Mobile App

Logger & Forcepad Sales productivity tools Task management Call logging

Salesforce Classic CRM data Analytics Tasks & events Native phone features

Getting Started with Mobile

Customize the Salesforce1 Mobile App for Your Business

Your Custom Apps Your Business Actions

Add any custom employee apps to the Salesforce1 App

Create custom business actions to get work done in the

feed

Your AppExchange Apps

Connect mobile-optimized partner apps right inside

the Salesforce1 App

Demonstration

Adp customer story slide

ADP Equips Sales to Run Their Business from their Mobile Devices •  Customized Publisher actions for sales reps to

quickly take action on the go •  Access mobile dashboards to keep track of sales •  Lead to close selling process all on mobile

•  Digital sales aid for face-to face selling •  All content stored in Salesforce and accessible

through a native iPad app •  Branded with all custom content including video

Going Beyond your First Steps

Two Great Ways to Build Your Mobile App Portfolio Salesforce1 Mobile App Configurable by Admins out of the box

Custom Mobile Apps Built by Developers with our Mobile Services

For employee facing apps For customer-facing experiences

All built on the Salesforce1 Platform

Create Branded, Customer-facing Apps with Salesforce1 Mobile Services

Digital Sales Aid Class Scheduling

Event Collaboration

Customer Orders

Join the Salesforce1 Group in the Success Community

bit.ly/SuccessSalesforce1

Access Release Resources

Collaborate with Peers

Interact with Product Managers

Get all Your Release Questions Answered

Receive Special Access to Sneak Peeks