Global Champions study

sourCe

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TextMasterGlobal Champions Study

IE ClubReseau EntreprendreFrance DigitaleNuma100 000 Entrepeneurs

Infographic created by:

35%35%38%

Consumer Goods

Fashion/luxury/textile

software/apps

ConduCted by

The TextMaster Global Champions Study aims to understand how different businesses manage their international activities to find the common factors that

make a successful global company.

online businesses have

a majority of online businesses expand

abroad the fastest (in 1 year)

more sales abroad thantraditional companies

companies are active in companies with

bilingual leadership and multicultural teams have 2x more international sales

countries on average

3x

6

businesses with multilingual websites have

more international sales

5x

industries with the highest global sales as a portion

of total sales

industries that expand

internationally the fastest

2.3 years

2 years

2.5 years

Web/Comm/pr agency

travel/tourism

software/apps

north america and europe have significantly different localization approaches

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3 out of 4 companies translate their websites in europe

less than half translate their websites in north america

proFile oF a Global Champion

• 2 to 5 years old• high online sales• ecommerce industry• Website translated into 5 or more languages• bilingual director• more than 10 nationalities internally

Key steps forsuccessful

internationalexpansion

5 1. analyze your target market2. analyze your resources3. translate your website & localize details4. adapt to the region, not just the language5. provide multilingual customer support