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Overview of a recent Harvard Business Review article, with data provided by Nancy Duarte, CEO of Duarte, Inc., a company that designs presentations and teaches presentation development.
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HBR Guide to Persuasive Presentations
Nancy DuarteNancy Duarte is the author of HBR Guide to Persuasive Presentations, Slide:ology, and Resonate. She is the CEO of Duarte, Inc. which designs presentations and teaches presentation development
From Harvard Business Review June 2013(excerpted and abridged)
If your goal is to communicate information from a report, send the full doc beforehandand limit the pitchto key takeaways.Brevity wins.
Financial audienceswant data /details.Satisfy them with facts, but add athread of narrativeto appeal to the emotional side. Then present the key takeawaysvisually, to help them find meaningin the numbers.
Instead of coveringspecs and features,focus on the valueyour product bringsto the world. Tellstories that showhow real people will use it and why it will change theirlives.
For 30 minuteswith a VC, preparea crisp, structuredstory arc that conveys your ideacompellingly in 10minutes; then letQ&A drive the restof the meeting. Anticipate questions and rehearse clearand concise answers.
Formal talks atbig events arehigh-stakes,high-impactopportunitiesto take your listeners on a transformativejourney. Use a clear storyframework and aim to engage them emotionally.
ResearchFindings
FinancialPresentation
ProductLaunch
VentureCapital Pitch
KeynoteAddress
Find the Perfect Mix of Data and Narrative
Report Story
Nancy Duarte is the author of HBR Guide to Persuasive Presentations, Slide:ology, and Resonate. She is the CEO of Duarte, Inc. which designs presentations and teaches presentation developmentHarvard Business Review June 2013
Veritas
Title Page Picture: Mapparium-stained-glass-globe-mary-baker-eddy-library-boston
Photograph by Bob Sacha for National Geographic
http://twistedsifter.com/2013/03/stained-glass-globe-mapparium-boston/
