HIPPOS Innovation Research

HIPPOS Innovation Research

one stop solution

in

innovation

HIPPOS

INNOVATION RESEARCH

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HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam

What is your intention?

Typical reactive feedback trigger…

CLASSIC WAY of asking questions


ASK YOUR CONSUMER!


ANSWER...


REALITY...

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Let’s think together about you in this context…

Typical pro-active feedback trigger…

HIPPOS WAY of addressing questions

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One stop solution

• Research is not about the techniques and tools but about MINDSET

• We have the ability to discover what consumers really need NOT what they say they want (emotional behavior is conducted by our subconscious mind)

• We believe that emotions play an important role throughout the entire consumer decision process

• Flexible, tailored and ready to implement solutions

• One stop solution

• HIPPOS: isolate insight, test & validate it, propose solutions, test them, implement and measure

» From early stage to success stories

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One Stop Solution

Creative process

Implementation process INSIGHT

Innovation Research

Consumer EXPERIENCE DESIGN

multidisciplinary

Client’s business problem

We consider EMOTIONS throughout the process.

Consultancy

Business Growth

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• A partnership with Winkle Amsterdam

• Researchers and experienced marketing

professionals together

• Innovative, tailored approach to each project

» One Stop Solution

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Our most successful tools

Spot growth

Opportunity Scan

Find & prioritize your biggest opportunities for growth.

Co-create in white space

Lead User Community

95% of consumers will tell you what you already know. For real innovation, engage the 5% with the big ideas just crazy enough to work: LEAD USERS

Predict behavior

Emo Score - Facial Coding

Get feedback on your ideas based on the emotional reactions which drive people’s decision making.

Identify market wins

Screener Toolkit

Quantitative expertise to help you validate and optimize for market wins. Fast, smart and actionable is how we roll.

Awesome UX

Strategy & Design

Emotions drive consumers. We drive emotions through design. User experience is key in buying decision.

A SELECTION OF OUR

SOLUTIONS 1. Lead User Community

2. Opportunity Scan

3. Emo Score

4. Screener Toolkit Please allow us a couple more minutes to explain our

innovative services in details.

LEAD USER COMMUNITY

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Co-create in white spaces » Tap into your most ingenious consumers Lead User Community

OPPORTUNITY SCAN

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Spot Growth » Where will growth come from? Opportunity Scan

EMO SCORE

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Predict behavior » How do people really feel? Emo Score with Facial Coding

SCREENER TOOLKIT

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Supporting during Innovation cycle » From “?” to “consumer”

INNOVATION PATH

lead user

forum exploring new

insights, explore

new ideas

community Creative

agency Strategy and

design,

implementation

? SCREENER

TOOLKIT

C

O

N

S

U

M

E

R

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Identify market wins

Screener toolkit

» Generate, validate, refine … repeat

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Identify market wins » Cont’d

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ABOUT Winkle

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Turning ideas into values, making new things happen

» Winkle

1,400 new ideas 110,000 consumers 30 different categories 31+ markets

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Solutions to create value in innovation

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Being part of educational excellence at

Some of Winkle’s clients…

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NEW TOOL! » Winkle VOX – beta version

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ABOUT HIPPOS

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One Stop Solution

Creative process

Implementation process INSIGHT

Innovation Research

Consumer EXPERIENCE DESIGN

multidisciplinary

Client’s business problem

We deliver EMOTIONS throughout the process to create great customer experiences.

Consultancy

BusinessGrowth

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HIPPOS projects overtime

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TEST US. Let’s identify your most important

business problem or opportunity and get

the insight to solve it.

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Mihail Stanciu

Strategy & Innovation Director

[email protected]

www.hippos.ro

60 Vaselor street, 4th floor,

021255, Bucharest, Romania.

» A partnership with Winkle (Amsterdam)

mailto:[email protected]

http://www.hippos.ro

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INSIGHT

TEST

SELECT

SMARTEST

IMPLEMENT

LEAD

TARGET

ONE-STOP-SOLUTION

INNOVATION

INNOVATION RESEARCH

Awesomely cheers!