Embed Size (px)
DESCRIPTION
One of the best ways to monitor the health of your market is to listen to your customers. Surveying your clients on a regular basis can help you understand their overall satisfaction, motivation for choosing you over your competitors, measure your marketing efforts and most importantly, build a relationship. Read the full blog at https://www.getsmartglobal.com/resources/blog/how-surveys-can-help-your-business/
Citation preview
GROW YOUR BUSINESSDIFFERENT WAYS YOU CAN USE SURVEYS TO
Customer SATISFACTION
Customer Satisfaction Surveys capture databased on your customers experience. Identifywhat works and what doesn't work. Reduce churn, encourage engagement withyour customers, show value in their opinionsand improve your overall service.
CustomerPROFILING
Getting to know your customers can havelong lasting benefits. Not only are you askingthem about themselves and their lives, buthow they prefer to be contacted and whatmedia platforms suit them. You can create key relationships just fromtailoring your services to their needs.
MarketingAND SALES INSIGHTS
Find out if your marketing efforts areworking. Capture data around how yourcustomers are finding you, and then usethis to effectively manage youradvertising budget. Use this to target more effectively andmonitor results.
ProductINFORMATION
Crowd Sourcing Ideas can be extremelybeneficial and cost effective in the longrun. Your customers will actively engage withyour company and create a positiveconversation in the marketplace.
TrainingAND EVALUATION TOOLS
Surveys can be an interactive way toevaluate new and current employees oncompany policies and standards. This encourages participation andimproves overall service and productknowledge.
EmployeeFEEDBACK
Ask them to analyse current processesand management. It can be a great tool to identifyemployees with solid ideas and it willencourage a positive conversation aboutyour company within your workplace.
BusinessINTELLIGENCE
Identify trends and opportunities withinyour industry and general marketanalyses. Figure out what makes youdifferent to your competitors or what youcould do differently.
ImproveCUSTOMER SERVICE
Regular surveys of your customerservice can identify what’s working andwhat isn’t.Improve this and your customers willlove you for it.
TrackingPERFORMANCE & BENCHMARKING
Monitor your changes. Customerschange and expect more from acompany at different stages of theircustomer life cycle.Benchmark you results against thosecollected 6 months or even a year ago.Identify differences. Improve yourprocesses.
