Upload
screwpile-communications
View
63
Download
5
Tags:
Embed Size (px)
Citation preview
DiD you know? 60% of a typical buying decision has been made before someone makes contact with a salesperson in the B2B worldSource: Corporate Executive Board
AWARENESS
which is why your business needs to be creating content that helps them
through each of the following stages:
CONSIDERATION DECISION
ConTEnT MARkETinG:
AWARENESSThe goal of this content is to establish your company as an authority and thought leader.
In particular, you want to create blog content that resonates with the things your potential customers are interested in...
AWARENESS
For example, if your company sells ultrasound equipment, then you will want to create content about the latest news
in what ultrasounds can diagnose, laws related to ultrasounds, and emerging technology.
AWARENESS
You could start with an ebook on the latest health discoveries using ultrasound
AWARENESS
NEW DISCOVERIES
and then have emails that begin to show how your ultrasound technology can help medical professionals make these discoveries.
AWARENESS
!!!
During this stage, potential customers are gearing up to purchase products from you or your competitors.
ConTEnT MARkETinG:
CONSIDERATION
At this stage, you want to introduce potential customers to more in-depth content that focus on your product and
how it can bring them the results they are after.
CONSIDERATION
OURCOMPANY
This includes -testimonials -case studies -whitepapers -frequently asked questions-product specs-demo videos -webinars, and so forth.
CONSIDERATION
?
CONSIDERATION
If you are confi dent in your product, another great piece of content to introduce is a comparison of
your product with your competitor’s.
uS THEM
CONSIDERATION
uS THEM
How does your product stack up
against the competitor’s in terms of pricing and
features,
Ultimately, this is exactly what your
potential customer wants to know:
CONSIDERATION
uS THEM
and how does your company stack up
against the competitor’s in terms of customer service and support.
CONSIDERATION
Instead of letting your potential customer fi nd an offsite review of you versus
your competitor, let them fi nd your review instead.
uS THEM
CHECk uS ouT!
CONSIDERATION
That way, once they see that your product wins, they will be on your website, ready
to contact you for more information.
Your potential customer will be ready for content that is focused on selling your product.
ConTEnT MARkETinG:
DECISION
Content for this stage includes pricing sheets with detailed technical specs and information,
live online or in-person demos,
Content for this stage includes pricing sheets with detailed technical specs and information,
live online or in-person demos,
and guides, tutorials, or email campaigns that help the customer get the best results during their free trial.
Need Help Generating New Sales Leads From Your Website?
Request a Content Marketing Blueprint now.
CLICK HERE