How to Find Clients You Love who will love you too

Finding Clients You Love

• Identifying the ideal client

• Identifying the ideal industry

• Connecting with clients

2 Sharon Hurley Hall – www.sharonhh.com

Who is Your Ideal Client?

• Who did you love working with?

• What made the relationship special?

3 Sharon Hurley Hall – www.sharonhh.com

Ideal Client Qualities

• Rapport?

• Trust?

• Personality?

• You decide!

4 Sharon Hurley Hall – www.sharonhh.com

Dare to Dream!

• My ideal client profile:

• Offers a fun job in my area of expertise

• Provides expert-level pay

• Communicates well

• Pays on time

5 Sharon Hurley Hall – www.sharonhh.com

Play Hide and Seek

• What’s the ideal industry you want to work with?

• Google the roles that excite you along with the niche you want to be in?

• Who knows what you will find?

6 Sharon Hurley Hall – www.sharonhh.com

Time to Connect

• What will potential clients see when they research you?

• Get your website in order.

• Make sure it answers clients’ questions.

7 Sharon Hurley Hall – www.sharonhh.com

Making the Approach

• Research your potential client.

• See how you could make a difference.

• Use this in your approach.

8 Sharon Hurley Hall – www.sharonhh.com

Your Job Description

• Create a job description for what the client needs.

• Write a letter showing how you match up.

9 Sharon Hurley Hall – www.sharonhh.com

Further Information

• Finding and Connecting with Writing Clients

• How to Encourage Prospects to Engage Online

10 Sharon Hurley Hall – www.sharonhh.com

Thank You

Connect with me online:

– shurleyhall

– SharonHurleyHall

– Sharonhh

– SharonHurleyHall

– shurleyhall

Sharon Hurley Hall – www.sharonhh.com 11