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Creating
Intuitive Editing Workflows That Clients Love
WHO AMi?
Erik BernskiOld@ErikBernskiold
Consultant
Entrepreneur &
Businessman
Digital Strategist
SpeakerEconomist
A global full-service boutique digital agency
Creating
Intuitive Editing Workflows That Clients Love
Say no to
Stale Websites
No 1 Reason for
Wrong Information
Historic Mess
Hey, Psychology!
Users, Users, Users
Responsibility
No Education necessary
Self-Explanatory
Editing Interfaces
Custom Post Types
Structured data inputBiggest benefit:
So Many Post Types{
Page Builders
Why use a page builder?
0 Coding Required
Promise of
beautiful layouts
The land of
Page Builder PLugins
Eactly what we need…
…but most available plugins are not.
Page Builder Pitfalls
hard-coded design per component
End-user Design Control
Failed Promise of
beautiful design
Decoupling
Content from Design
Preparing for
the future
Apple TV
Android
iOSTablets
Smartphones
Responsive???????
Structured data
the only good way
The Ideal Editing Interface
(and page builder)
Structured data input
Compatible with the API
No Visual Control
No Visual Result indications
Seemless
Multilingual Support
Does things The WordPress way
Extendable by plugins
Theme-Specific Styling
The Ideal World
Standardized Pages Custom Post Types + Fields
Flexible Content Pages Page Builders
Creating
Intuitive Editing Workflows That Clients Love
QUESTIONS
??????
?
Creating
Intuitive Editing Workflows That Clients Love