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Blogging for HEY PRETTY UHOW TO: Write, Format & Edit
TRIBE:
“A tribe is a group of people connected to one another,
connected to a leader, and connected to an idea.
A group needs only two things to be a tribe: a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
Use Website To Unify & Engage Your Tribe
Chelsea Dygert | Dygert #ConsultMent | #YesPhx
Online Media Rules● Every social site has a culture -
understand, engage, innovate
● Everything is always a Test. Test then Measure. Test them Measure.
● USE the Content Rules:○ 20% rule: Only 20% should be “self promotional” ○ That’s 1 in 5.○ LESS on blogs: (Use subliminal & passive promotion)
● Make sure profile / content, and contest matches business. if you wouldn’t do it offline, don’t do it online
● Strategize, plan, & be consistent
Chelsea Dygert | Dygert #ConsultMent | #YesPhx
What is a blog● Your diary (or business journal) for whatever topic you wish to gather a
tribe around.
● Basic website● With a portion of “journal” style content
Chelsea Dygert | Dygert #ConsultMent | #YesPhx
WHY BLOG?● Help people. We want to give them direction!● Makes Google like you.
AKA: Helps people find you on Google● Establishes you as a thought-leader & expert● Produces leads● Expands network● Creates Platform & content for communication● Creates business authority
● Creates strategized content for ALL other online work○ Social Media, Inbound Marketing, etc
● You OWN it (content, traffic, ad. revenue)Chelsea Dygert | Dygert #ConsultMent | #YesPhx
LET’S GET WRITING1. Define your audience2. Write down the PROBLEMS / Pain points they have?
This becomes your topics3. Pick 1 topic to begin with4. Research:
a. Google it - see what is commonb. Find 2 good quality websites / articles that discuss a similar topic
5. WRITE. Sit down. Remove Distractions (see Tools Next Slide)a. Get all your thoughts out. Be as long-winded as possible.b. Make it EASY to read.
i. Titles & Subtitlesii. Bullets & Numbers
6. BE A RESOURCE
35 blogging tips Chelsea Dygert | Dygert #ConsultMent | #YesPhx
Use a WORD DOC / Google Doc
WRITING - WITHOUT DISTRACTIONS
5. WRITE. Sit down. Remove Distractions
A. Use tools to reduce distractions
a. Laptop: Chrome Extension - StayFocusd
i. Let’s you set a timer and blocks out websites & apps
b. JDarkRoom
i. Illuminates the page you’re working in and darkens the rest
Tools for Bloggers Chelsea Dygert | Dygert #ConsultMent | #YesPhx
Use a WORD DOC / Google Doc
Let’s start EditingRewrite 3x
1) Rewrite for READABILITY - outloud2) Rewrite for Conciseness & POWER. You are the authority.
a) Can you say it more clearly?b) Use less transitions.
NO: buts, ifs, maybes, i think’s, I believe’s, Write with Strengthc) Use good synonyms
3) Read backwards for spelling
4) Keywords - Pick 3.a) Those need to appear at least 4 times
5) Cross-promote (internally & externally)a) Need 2 OUTSIDE linksb) Need 2 INSIDE (Hey Pretty U or Your Social media) links
6) Is there a CALL TO ACTION (CTA)7) Inspire / evoke emotion (especially in open / close)8) TITLE: Is it any good? (see some good words here)9) Add 3 Photos
Chelsea Dygert | Dygert #ConsultMent | #YesPhx
Let’s GetFORMATTING
1) Title (TITLE: Is it any good? (see some good words here)2) Subtitles / Subsections3) Images (add 3)
a) Try to get a few from your own lifeb) If you didn’t take ANY try UNSPLASH or PEXELSc) If you use from somewhere else on web
- we need the link (to give credit)4) Links
Chelsea Dygert | Dygert #ConsultMent | #YesPhx
Power Words
Chelsea Dygert | Dygert #ConsultMent | #YesPhx
Strategy - YOU MUST Have ItContent marketing
Content is queen…CONTEXT is KING
Event / News EngagementUse current activities / events to find / reach a tribe
Brand BuildingThis is another way for new tribe members to get a “First Impression” of you…Handle, profile / header photo, voice / wording, humor (or lack), conversation, community engagement
Cross-PromotionIf you have no plan for how to cross promote, expect slow growth, low SEO
rankings, little authority, and low traffic.Chelsea Dygert | Dygert #ConsultMent | #YesPhx
Tools & TipsResearch, Research, Research
Promote - do it, cross promote it (mention it online & OFFLINE) Engage - with others, events, news, trending stuffMonitor - search it, measure it, cross-check it - test, test, testInnovate - Titles, Images, Contests, Topics
Blogs to read about Blogging:SocialMediaExaminar - Good example of format + great tools
Hubspot - Lots of good free content
COPYblogger.comAutomation: Google calendar / Google sheets (excel sheets)
Chelsea Dygert | Dygert #ConsultMent | #YesPhx
Feeling Topic Block? Weekly in 3 Hours or LessTo get 2-3 Posts● Keep running list of topics as you go through your day / week (notes in your phone)
○ You, your passion, your story, your inspirations (4)○ Top 10 FAQs about YOUR business○ Top 5 FAQs about industry○ 5 FAQs about product / service
● Pick a topic and write everything on it that you can think / gather in 1.5 hours○ Break content up into 2-3 chunks, (becomes 2 / 3 articles) and format.
● Blog formatting Checklist (SEO for Dummies)○ Focus: 1-2 Keywords / 1 Keyphrase (use it 4x)○ Write READABLE content (use bullets, lists, sections)○ Use major “tags” (header tags, alt tags, etc)○ Include 2 outside sources
Great formatting blog example Chelsea Dygert | Dygert #ConsultMent | #YesPhx
TO DO A) Follow us all of Hey Pretty U social media
Facebook | Instagram | Twitter | Youtube
B) Define your audienceWho are you going to write to?
C) Name 3 problems that audience needs to solve(These are your first 3 topics)
D) Pick 1 & Write an Article
E) Report back - What questions do you have?
CONNECT WITH ME
HeyPrettyUTeresa Young
Talk:
Stalk:
@HeyPrettyU#PrettyMovement#YesPhx
CONNECT WITH ME
Chelsea Dygert Dygert #ConsultMent
Talk:
Stalk:#ConsultMent
@cimforgivenat Local coffee shop
#YesPhx
