How To Leverage Incrementality in the Affiliate Channel

Courtney Pearson

Sr. ManagerOvative Group

Steven TazicDirector of MediaRise Interactive

Christopher Weston

Affiliate ManagerCabela’s

INCREMENTALITY

SETTING THE STAGE . . .

EVOLVING METRICS . . .

OPPORTUNITY FOR DEFINITION . . .

NEW TO FILE

L T V

UNIQUE CONVERSIONS

UNIQUE CONVERSION . . .

1d

CROSS-CHANNEL CONVERSION . . .

COMMON CHALLENGES . . .

ORG STRUCTUR

ESCROSSDEVICE

ATTRIBUTION

DISPARATE DATA

CONTEXT FOR PERFORMANCE

ARE ALL CONVERSIONS VALUED THE SAME?

WHAT IS INCREMENTAL?

THANK YOU