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Julien Carlier will walk you through the key tools and actions used in his social media communication strategy. Having a structured editorial line alone is necessary, but it’s not enough to extend your reach: Julien will demonstrate the importance of leveraging communication through the personal involvement of key board members and how to facilitate content through the various social media channels. Get the most out of your social media strategy following some of these tips!
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© Social Dynamite 2012
www.social-dynamite.com
How to Leverage your
Leaders' Networks in your
Social Media Communication
Julien Carlier
© Social Dynamite 2012
www.social-dynamite.com
Who we are
Our ambition is to contribute to the creation qualitative
web.
Our promise to focus on content creation.
Our tools, proprietary softwares, simple and efficient, originally
created for our clients.
The marketing Agency helps companies and brands, from design to implementation of their
digital strategies. Our solutions are available in four areas of expertise: digital strategy, content
marketing, social media and search media..
Social Dynamite, the 360 content marketing tool-suite and its module
Content Scenarist, module for social and scripted promotion
© Social Dynamite 2012
www.social-dynamite.com
Context: 2 Mega Trends
© Social Dynamite 2012
www.social-dynamite.com
Communication codes
60’ 70’ 80’ 90’ NOW!
New era: “Brand as a media”
© Social Dynamite 2012
www.social-dynamite.com
Key factors for digital visibility
1995 2002 2008 2011 2013
Keywords
Natural
Search & social convergence
Adwords,
backlinks
© Social Dynamite 2012
www.social-dynamite.com
“Content is King”
© Social Dynamite 2012
www.social-dynamite.com
Post quality content
On the more possible relevant networks
With the relay of brand ambassadors
Social promotion
Search Contents Social
Multiply your social audience
© Social Dynamite 2012
www.social-dynamite.com
Social Promotion
SHE
HE
SHE
BRAND PROMOTION
SCENARIO
HE
HE
HE
2
3
1
5
4
6
7
Executives and employees are convinced that
Zzzz is revolutionary.
They want to 'likes', 'sharing' and 'retweets' the
communication team.
The company Zorg sells its new product
Zzzz.
The Zzzz needs visibility to become a market
leader.
© Social Dynamite 2012
www.social-dynamite.com
Problem
This process was never respected!
Management side
Other priorities than relay information
"Like" Yes, but when?
Possibly give the password
Communication side Priority to content
Difficult to remind the management
Unable to manage 5 accounts on 5
networks manually
Unimplemented strategy = Lost opportunities
© Social Dynamite 2012
www.social-dynamite.com
+
The explosive set of tools to boost your digital strategy
+ +
Discover all its functionalities
© Social Dynamite 2012
www.social-dynamite.com
Case study
© Social Dynamite 2012
www.social-dynamite.com
MPI France Suisse Chapter
Association
Objective: Create awareness and be visible. For the association and for the board members
Global Leverage = owned media 262%
reach 319%
*See our owned media calculator
New rule for board members: you must relay
© Social Dynamite 2012
www.social-dynamite.com
MPI France Suisse Chapter
Association
7 boards’ members
+ 7 LinkedIn accounts
+ 4 likes
+ 4 Retweet
+ 6 viadeo account (French eq LinkedIn)
Value creation
- For the association
- For board members
© Social Dynamite 2012
www.social-dynamite.com
Do you want to try?
They’re using it
© Social Dynamite 2012
www.social-dynamite.com
Julien Carlier - CEO
[email protected] +33 6 12 37 05 10
www.social-dynamite.com
