How to Market to Generation-Y

Marketing to Generation Y

by Michael

McQueen

Generations of the 20th Century

Description Birth years Current age

Builders Early 1900s – mid 1940s Over 65

Baby Boomers Mid 1940s – Mid 1960s 45 – 64

Generation X Mid 1960s – Early 1980s 29 – 44

Generation Y Early 1980s – Late 1990s 10 – 28

Generation Z Late 1990s - ? Age 9 & under

© 2010 The Nexgen Group Pty Ltd

P: 1300 701 915www.TheNexgenGroup.com

5 Defining Attitudes of Gen Y

1. Truth is Relative2. Life is mean to be Easy

3. Respect must be Earned



5 Defining Attitudes of Gen Y

4. I don’t care how much you know till I know how much you care5. Communication is about

function not form



Marketing to Generation Y

1. Communicate through them

not to them





5 keys to Successful Viral Campaign




1. Entertaining




2. Shocking or surprising




3. Random




4. Effortless




5. Real



2. Use Stories to Persuadeand Educate

3. Beware of Online Boundaries



Michael McQueenThe Nexgen Group

___________________________________________________

[email protected]

Phone: 1300 701 915

www.TheNexgenGroup.com



Business

How to Market to Generation-Y