How to organize your videos to attract clients

Using video is an excellent strategy to attract visitorsto your site and get clients. With video, people get tohear about your expertise, see how you speak, get toknow you a bit and discover if they like you. In addition,using video to build an online presence can be verypowerful as it provides many more search results about

you and what you offer.

If you create a lot of videos that cover multiple topics, you may wonder how to keep them allorganized without it requiring time and frequent updates. We used to have a dedicated pagefor videos including material for potential students, live footage from an event, testimonialsand segments for the press. To tell you the truth, it became a logistical nightmare and neededtoo much updating to manage well.

Today, we simplified the management by creating a series of playlists. When we produce anew video, we just update the playlist instead of the pages on our site. It’s somuch easier!

Every single video we create is uploaded and assigned to a playlist. Topics include:

Business School Tracks (Growth, Leverage, etc.) Mindset teachings Marketing teachings Press Coverage Speaking, etc.

On our site, we have a link to the playlist for each topic. This way, we only need to update theplaylist and when a visitor clicks on the video link on our site, they always get the most up-to-date videos for each subject. The playlist link varies depending on which website page a visitorlands on. So the page on speaking has clips of presentations and the page for testimonials hasvideos from happy students, which helps attract more clients.

We do keyword research to determine the best phrases that will get the most traffic with theleast competition. Then each video is tagged and characterized with those keywords and thetop descriptors people use to search for the topic. If they search using my nameor a subject Ispeak on, those videos will show up first in the search.

So whether your video strategy is list building, closing the sale or speaking to clients, thekeywords and tags that are part of the video contribute to its relevancy online, and visitors endup viewing the related playlist. Your webmaster can help you figure out the best way to goabout this for your site.

Your Client Attraction Assignment

Are you using video as part of your marketing pie? Short videos make a big impression andhelp people get to know and like you. Pick the topics you want to be known for and make a fewlists of video topics. Then one-by-one, write a script and start shooting. Before you know it,you’ll have playlists of your own. This works to improve your Search Engine Optimization andhelp you stay relevant online to attract clients.

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,the proven step-by-step program that shows you exactly how to attract more clients, in recordtime...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &success mindset articles on attracting more high-paying clients and dramatically increasing yourincome, visit http://attractclients.com