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How Twitter can help your business

How Twitter Can Help Your Business

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An introduction to Twitter as a marketing tool for small to medium size businesses by social media strategist Claire Stokoe (http://www.slideshare.net/claire_stokoe)

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Page 1: How Twitter Can Help Your Business

How Twitter can help your business

Page 2: How Twitter Can Help Your Business

Twitter is a free social networking and

micro-blogging service

http://tinyurl.com/24l8o2

It allows its users to send and read other users' updates (or tweets)

Page 3: How Twitter Can Help Your Business

Each Tweet is a text based post of up to 140 characters

Users can send Tweets from anywhere via SMS & from their desktops

http://tinyurl.com/8vdgxc

Page 4: How Twitter Can Help Your Business

Twitter has 200,000 Active Users per week globally

3 million Twitter messages (Tweets) are sent every day

http://tinyurl.com/9jppke

Page 5: How Twitter Can Help Your Business

What do Twitter Profiles

look like?

Page 6: How Twitter Can Help Your Business
Page 7: How Twitter Can Help Your Business

and this

Page 8: How Twitter Can Help Your Business
Page 9: How Twitter Can Help Your Business

Here is how it works

Page 10: How Twitter Can Help Your Business

You need an Image

your company logo is good

Page 11: How Twitter Can Help Your Business

You post Interesting

Updates (Tweets)

Make them personal andengaging

Page 12: How Twitter Can Help Your Business

You follow people And their friends

Will most likely follow you too

Page 13: How Twitter Can Help Your Business

You are followedIn return by people

who like your TweetsConnect with people and

They connect with you

Page 14: How Twitter Can Help Your Business

So who Twitters?

Page 15: How Twitter Can Help Your Business

Stephan Fry and Barack Obama

http://tinyurl.com/6c43dm http://tinyurl.com/8tglx6

Page 16: How Twitter Can Help Your Business

‘Dell’ and ‘British Airways’ also do it

http://tinyurl.com/8cbd4x http://tinyurl.com/98h95x

Page 17: How Twitter Can Help Your Business

Potential customers

http://tinyurl.com/7srg6s

Page 18: How Twitter Can Help Your Business

to existing customers

http://tinyurl.com/7fsg3b

Page 19: How Twitter Can Help Your Business

and from Journalists searching for the next big story

http://tinyurl.com/98dwms

Page 20: How Twitter Can Help Your Business

to influential bloggers posting theirviews and opinions

http://tinyurl.com/2hae7c

Page 21: How Twitter Can Help Your Business

How you can use Twitter foryour business?

Page 22: How Twitter Can Help Your Business

Spread

ideasResolve customer

issues

Monitor who

Is talking about you

Manage internal / external

communication

Humanise your businessBe a thought

leader

Engage with your

customers

Run opinion

polls

In the time it takes to makeA cup of tea.

You can use Twitter to Do all of these things

Offer advice

Promote

Products & events

Find answers

Improve ROI byimproved

communication

Easy to track conversations

Page 23: How Twitter Can Help Your Business

How Twitter can improve your business?

Page 24: How Twitter Can Help Your Business

Web presence

Authority

Brand Awareness

ReachBusiness

Transparency

Public image

Product

awareness

Customer service

Knowledge

Market

research

Trust

Twitter improves your business by improving its ability to have a more developed…

Page 25: How Twitter Can Help Your Business

So how about someexamples eh?

http://tinyurl.com/9v33u4

Page 26: How Twitter Can Help Your Business

Companies Doing it WELL and how

They are interacting with users

Offering advice and benefits

Posting regularly

Page 27: How Twitter Can Help Your Business

Companies Doing it BADLY and how

Not interacting

Opening promoting business

Posting intermittently

Broadcasting information

Page 28: How Twitter Can Help Your Business

So what next?