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An introduction to Twitter as a marketing tool for small to medium size businesses by social media strategist Claire Stokoe (http://www.slideshare.net/claire_stokoe)
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How Twitter can help your business
Twitter is a free social networking and
micro-blogging service
http://tinyurl.com/24l8o2
It allows its users to send and read other users' updates (or tweets)
Each Tweet is a text based post of up to 140 characters
Users can send Tweets from anywhere via SMS & from their desktops
http://tinyurl.com/8vdgxc
Twitter has 200,000 Active Users per week globally
3 million Twitter messages (Tweets) are sent every day
http://tinyurl.com/9jppke
What do Twitter Profiles
look like?
and this
Here is how it works
You need an Image
your company logo is good
You post Interesting
Updates (Tweets)
Make them personal andengaging
You follow people And their friends
Will most likely follow you too
You are followedIn return by people
who like your TweetsConnect with people and
They connect with you
So who Twitters?
Stephan Fry and Barack Obama
http://tinyurl.com/6c43dm http://tinyurl.com/8tglx6
‘Dell’ and ‘British Airways’ also do it
http://tinyurl.com/8cbd4x http://tinyurl.com/98h95x
Potential customers
http://tinyurl.com/7srg6s
to existing customers
http://tinyurl.com/7fsg3b
and from Journalists searching for the next big story
http://tinyurl.com/98dwms
to influential bloggers posting theirviews and opinions
http://tinyurl.com/2hae7c
How you can use Twitter foryour business?
Spread
ideasResolve customer
issues
Monitor who
Is talking about you
Manage internal / external
communication
Humanise your businessBe a thought
leader
Engage with your
customers
Run opinion
polls
In the time it takes to makeA cup of tea.
You can use Twitter to Do all of these things
Offer advice
Promote
Products & events
Find answers
Improve ROI byimproved
communication
Easy to track conversations
How Twitter can improve your business?
Web presence
Authority
Brand Awareness
ReachBusiness
Transparency
Public image
Product
awareness
Customer service
Knowledge
Market
research
Trust
Twitter improves your business by improving its ability to have a more developed…
So how about someexamples eh?
http://tinyurl.com/9v33u4
Companies Doing it WELL and how
They are interacting with users
Offering advice and benefits
Posting regularly
Companies Doing it BADLY and how
Not interacting
Opening promoting business
Posting intermittently
Broadcasting information
So what next?
https://twitter.com/signup