Hp vs dell presentation

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HISTORY OF • Founded in 1984 by Michael Dell.• While he was student at

the University of Texas at Austin.• Operating from Michael Dell's off-

campus dormitory room at Dobie Centre aimed to sell IBM PC-compatible computers built from stock components Michael Dell

Michael Dell dropped out of school in order to focus full-time on his fledgling business.

• In 1985, the company produced the first computer "Turbo PC".• Changed its name to ‘Dell Computer Corporation’ in

1988 and began expanding globally first in Ireland.• In 1992 fortune Magazine included DCO in its list of

world’s 500 largest companies.• In 1996, Dell began selling via its web sites and in

2002, Dell expanded its product line to include televisions, handhelds, digital audio players and printers.

• In 2007 Dell opens manufacturing facility in India.

• In 2010 Dell is ranked the no 1in healthcare information technology service provider in the world according to Gartner Inc.

• In 2013 Michael Dell and private equity firm Silver Lake Partners buy back Dell from public shareholders to accelerate our solutions strategy and to focus on the innovations and long-term investments with the most customer value.

• On July 18, 2014, Dell announced that customers would be able to make purchases on its website using Bitcoin, claiming to become the biggest retailer yet to accept the virtual currency.

Evolution Of.

:

.

First computer in 1984

Modern days computers

Future dell computers:They are called quantum models

COMPANY DESCRIPTION

As a top company in the Computers, Technology and Office Equipment industry Dell specialize in designing, manufacturing and marketing innovative products, services and technologies including Desktops, Servers, Notebooks and Printers.• Dell Slogan:

"The Power To Do More."

MISSION AND VISION

"With the power of Dells team of talented people, we are able to provide customers with superb value; high-quality, relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use".

HISTORY OF

• Hewlett Packard was started in a one-car garage in 1983.

• Develops its first computer (the HP 2116A) in 1966.

By two Stanford University classmates. Bill Hewlett and Dave Packard tried their hand at making and marketing an audio oscillator

• In 2002, merged with Compaq, becoming the global leader in computer products and technology.

• 9th in Fortune 500 ranking in 2009• In 2013 it was the world's second-largest PC

vendor by unit sales.• On October 6, 2014, Hewlett-Packard announced

plans to split the PC and printers business from its enterprise products and services business

Evolution Of

Modern laptops of HP

First HP Computer

COMPANY DESCRIPTION

As a top company in the Computers, Office Equipment industries Hewlett-Packard specialize in computers, computer systems and software.

• Hewlett-Packard Slogan:"HP. Make It Matter.”

CORPORATE OBJECTIVES

• Customer loyalty. We earn customer respect and loyalty by consistently providing the highest quality and value.

• Profit. We achieve sufficient profit to finance growth, create value for our shareholders and achieve our corporate objectives.

• Growth. We recognize and seize opportunities for growth that builds upon our strengths and competencies.

• Market leadership. We lead in the marketplace by developing and delivering useful and innovative products, services and solutions.

• Commitment to employees. We demonstrate our commitment to employees by promoting and rewarding based on performance and by creating a work environment that reflects our values.• Leadership capability.We develop leaders at all levels who achieve business results, exemplify our values and lead us to grow and win.• Global citizenship. We fulfill our responsibility to society by being an economic, intellectual and social asset to each country and community where we do business.

SHARED VALUESTrust and respectAchievement and

contributionResults through

teamworkMeaningful innovation

SHARED VALUES

superior service and support, easy to buy, easy to use

high quality, relevant technology, customized systems

provide customers with superb value technology

FORTUNE 500ranks the top 500 U.S. closely held and public

corporations as ranked by their gross revenue.

Dell is no longer a Fortune 500 company, despite ranking #51 2013 and #44 in 2012.

Hewlett-Packard is Ranked 17 in 2014.

CUSTOMIZATION

• With APPEAL in mind, it is important for a company to make products that consumers would like to buy. Dell does just that. It makes the customer the king and lets her/him buy exactly what they want.

OTHER PRODUCT LINES

• Hewlett Packard have may other products like Printer, Notebooks, Desktop, Ink, Toner & Paper and Monitors.

• But recently they are trying to run these businesses separately

so that can focus on each product individually and have more revenue.

• A wide variety of both business and consumer class products.

• Dell designs, develops and manufactures a wide range of products.

• Customization option.• Innovations in design

PRODUCT

Dell Adamo

Dell Inspiron

Dell XPS

• Easy holding• Power saving• Multiuse purposes• High performance

PRODUCT

Elite Book Pavilion

Stream

PRICE

• Product mix pricing strategies.

• Price adjustment pricing strategies.

Dell Inspiron 15.6$549.99

Dell 15.6 Touch Screen$1070.99

Dell Latitude 14 Note Book$178.49

PRICE

• Prices according to the features.

• Offers for large companies

HP Pavilion 17 f111nr$699.99

HP 15 f011nr$299.99

HP Z BOOK 14 Mobile Work Station$2349

PLACING

•Product direct to consumer

Since Dell primarily follows the direct support model they eliminate the middlemen viz. the distributers and retailers

PLACING

• Developer & Solution Partner Program (DSPP)

• HP website providesA partner locator serviceType of product needed

PROMOTION

• integrated marketing AdvertisingSales PromotionsDirect Email marketingSponsorshipsPublic relationsEtc.

PROMOTION

• Trade-in Program (new for old one)• Advertising• Hewlett Packard is offering limited

time 0% financing on qualifying products and services.

• Sponsorships

SURVEY

Dell42%

HP58%

Brand preference

DellHP

Poor3%

Average52%Above

Average21%

Excellent24%

Duribility

PoorAverageAbove AverageExcellent

Poor3%

Average34%

Above Average

38%

Excellent25%

Duribility


Poor3% Average

27%

Above Average

52%

Excellent18%

Design


Poor3%Average

18%

Above Average

39%

Excellent39%

Design


Poor7%

Average34%

Above Average

38%

Excellent21%

Screen Quality


Poor3%Average

18%

Above Average

39%

Excellent39%

Screen Quality


Poor6%

Average33%

Above Average

49%

Excellent12%

Battery Life


Poor2% Average

33%

Above Average

33%

Excellent33%

Battery Life


Average30%

Above Average

42%

Excellent27%

CPU Speed

AverageAbove AverageExcellent

Average30%

Above Average

36%

Excellent33%

CPU Speed

AverageAbove AverageExcellent

Average55%

High42%

Very High3%

Price

AverageHighVery High

Average30%

High52%

Yery High18%

Price

AverageHighYery High

Design22%

Price39%

Brand Name15%

Other24%

Reason of Buying

DesignPriceBrand NameOther

Design26%

Price8%

Brand Name33%

Other33%

Reason of Buying

DesignPriceBrand NameOther

THANK YOU

Business

Hp vs dell presentation