Background

• HSMAI (Hospitality Sales & Marketing association International) • 1927 - United States• Professional association for leaders, sales and marketing

professionals in the hotel and travel industry. • Some of the chapters in Europe were chartered more than 40

years ago.• HSMAI’s Global headquarters is in Washington, DC• Regional offices: Singapore, Dubai and Oslo

Background (cont’d)

Active Countries:The Netherlands, Ireland, Norway, Switzerland

Austria and Germany have chapters named HSMA

Members in other countries are members of HSMAI Europe directly

Vision

The leading meeting place for the hospitality and travel industry in Europe

Purpose statement

HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimisation, marketing, and branding.

Values

InvolveInspireUp to date

HSMAI European Board

Administration

Active HSMAI chapters

HSMAI Europe activities in other

countriesPartnerships Pan European

committees

Advisory board/International

expert team

Organisation

European Advisory Board

A group of 10 to 15 respected leaders and marketers in the European hospitality and travel industry.

Compliment Day – 1 March

Goal: Contribute to create a good image for HSMAI and the hospitality and travel industry.The Compliment Day will become a nationally recognised day in several countries. Initiated in Holland and picked up in Belgium and Norway.

Webinars

Latest webinar in April 2013, focusing on Reputation Management.

The HSMAI Europe 2nd Annual Digital Marketing conference in Germany including Revenue Management.

October 2013

HSMAI European Travel Awards 2013

Business Travel Club

Business Travel Club is a social networking event open to all members of HSMAI and corporate buyers of travel services. The club gives the members an opportunity to stay up to date on the latest industry developments, meet like-minded professionals, and develop their national and international network – all within an informal setting that also includes a couple of drinks and snacks.

Participation is free for all members of HSMAI and for buyers in the followings cities: Amsterdam, London and Oslo.

HSMAI Revenue Management Conference Testimonals

Random examples:

Excellent conference, really

enjoyed the day. Of specific value was

the networking with international RM

and decision makers.

Very well organised. I am impressed. And I hope to be able to

attend more meetings and learn more. Very inspiring

I must say.

Great selection of speakers and topics.

Local conferences

• Stockholm• Oslo• Other cities later

The HSMAI Europe local conferences focusing on E-Commerce and distribution

Educational workshops

Provided in local marketsFree participation for members

Meeting Exchange

London October 2013Oslo 9 January 2014

HSMAI Europe Business Lounge

Earls Court, LondonFebruary 2013 and 2014

HSMAI Revenue Management Conference

London6 February 2014

HSMAI Channel

HSMAI Europe’s own TV channel

HSMAI Student

A network of students in the travel and hospitality industry

HSMAI European Academy

Goal: European programme in revenue management, sales and digital marketing

Certifications – curriculum for revenuemanagement has been developed,first trainings accomplished

Nationally certified trainers in RM– Scandinavia, Holland, Switzerland, UK,Netherlands and Germany represented

Certification in Digital Marketing in development

HSMAI Gazette

Interviews with industry leaders

Relevant topics forthe travel andhospitalityIndustry

Trends andforecasts

Special Interest Groups

Revenue Management

DigitalMarketing

New activities

• Service as a competitive asset• Spanning across all

commercial enterprises•Motivate higher degree of

service• Involve customers in finding

companies providing exceptionally good service• Initiated in Norway

Activities

• 5–6 February 2013, London: HSMAI Europe Business Lounge• 7 February 2013, London: HSMAI Third Annual Revenue Management Conference• 1 March 1013: The Compliment Day• 6–10 March 2013, Berlin: ITB• HSMAI Europe to launch sponsored Web TV Channel• HSMAI Europe RFP Meetings Exchange, October, London• October 2013, Germany: Digital Marketing & Revenue Management Conference• October 2013, Germany: HSMAI European Travel Awards• HSMAI Europe local conferences focusing on E-Commerce and Distribution• October 2013, Germany: The HSMAI Europe 2nd Annual Digital Marketing conference• 4–7 November 2013, London: World Travel Market – HSMAI Europe Business Lounge• February 2014, London: The 4th Annual Revenue Management Conference• 4–5 February 2014, London: At BTS (Business Travel Show)• 6 February 2014, London: HSMAI Fourth Annual Revenue Management Conference• Certification workshops – Revenue Management and Service value proposition

Why you should become an HSMAI member

You’ll have thousands of new colleagues in the hotel and travel industry:• who will share their experience with you• who will want to do business with you• who will meet you at seminars, business

meetings, travel fairs and conventions• who will give you input on management, sales

and marketing, consumer trends and technology

Visit www.hsmai.eu/about/membership/ to sign up for membership