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Antonia Seitelberger
Question F. You have just participated in an important meeting with your superior. How will
you ensure that every part of the instructions you received will properly reach all subordinates,
suppliers and clients, located in different parts of the world.
I. Introduction
2
II. Subordinates
III. Suppliers
IV. Clients
V. Feedback
Agenda
I. Introduction
4
What is the topic of meeting?
First meeting on the topic ‘Launch of new cosmetic product – inform our subordinates, suppliers
and clients accordingly’
Meeting
II. Informing the subordinates
6
How do I prepare?
Go through meeting notes
on my own
Decide which information is relevant
for them
Decide who will be in charge of what and establish deadlines
Think of meeting
structure
Schedule a meeting
Prepare slides/ handout
7
How do I present?
Use presentation slides
Introduce them to topic
Define strategy
Give them overview of tasks to accomplish
Explain concrete task and who will be
responsible for what
Review strategy
Open a discussion round
Ask for remaining questions
III. Informing the suppliers
9
How do I reach existing suppliers?
Telephone conference
Follow up email with key points
including launch dates,
marketing tools for their clients, net pricing and possible special
discounts for bulk buying
Informing suppliers who
have worked for us before and
know how firm operates
10
How do I reach new suppliers?
Informing new suppliers who
have not worked for the
company before
Overview, strategy,
values and USPs of
company must be
communicated clearly with
new supplier
Personal meetings
worldwide, video
conferences and printed
product information
can be used as tools to
inform new supplier
Follow up email with key
points including
launch dates, marketing
tools for their clients, net pricing and
possible special
discounts for bulk buying
IV. Informing the clients
12
How is product introduced to client?
client
subordinatemarketing
toolssupplier
superior
me
13
How are clients around the world made aware of new product?
clientprint material
media campaign
face-to-face marketing advertisements
internet marketing
word-of-mouth marketing
Create country specific marketing tools
V. Feedback
15
Was my strategy successful?
Feedback from all concerned for
future consideration
and amendment of marketing
strategy is necessary.
Clients – were marketing tools appropriate? Was the product a
success?
Suppliers – was the product produced and distributed
correctly? Where clients satisfied with the product?
Subordinates – was the information provided sufficient
to fulfill the task?