Ignite xds shift from commodity to value

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a publication of

IgniteXDS.com

The Shift from Commodity to Value Proposition

culture message process

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It’s Time to Break the Mold & Create

Passionate, Loyal Customers!

Why Use Gimmicks & Limited Time Offers to Attract

Customers?

3

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When they Mostly Attract

Free Loaders & One-Time

Customers!

4

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Ask Yourself... Do your Customers

have a reason to buy that

Doesn’t Expire?

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Your Customers Already Know

What You Sell

But They Don’t Know

WHY They Should Buy from YOU!

commodity

VALUEProposition!

6

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Where Are

Today’s Auto-Buyers

Shopping?

and Deciding?

HINT!HINT!

HINT! HINT!

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Relationships that were once

Developed ‘On the Lot’ are now

Established Online!The Internet has Made Ruthless Comparison Shopping a Way of Life.

Customers are Making their Choice in a Hidden Buying Cycle!

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85%94% of Millennials

60%

are Shopping on the Internet!

of their Shopping Time

Deciding Online!

of CarBuyers

Car BuyersSpend

onlin

e

offli

ne

11.5 Hours on average

1995 2000 2005 2013

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1.2

8Showrooms Before Making a Purchase

Dealer Websites Before

Making a Purchase

Car BuyersOnly Visit

Average Car Buyers Visit

2000 2009 2013

2000 2009 2013

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Daily News

Clinging to Traditional Marketing

Venues will Result in

Lost Opportunity!Commodity Advertising

Buying Funnel

est. 1898 est. 1620 est. 1922 eEsT. 1930

Newspaper Ads Radio Commercials Television Ads

11

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Internet Referral from

Friend/Family

Newspaper Direct Mail Outdoor AdsTelevision Magazine Radio

0%0%

4%

16%

26%

N/A

Drove By/

Walked-In

N/A

Prior Experience

with Dealership

N/A

Online

News Site

N/A

15%

20%

1%

18%

0%

10%

20%

30%

40%

50%

60%

70%

*Source: 2013 AutoTrader.com/ Polk Automotive Influence Study

IgniteXDS.com

Even Worse - It Will Lead to

Mis-AlignedAdvertising & Marketing

& a Waste of Money!

Internet

62%

New Car Buyers

47%

Referral from

Friend/Family

13%12% 12%

NewspaperDrove By/

Walked-In

7%

11%

Prior Experience

with Dealership

7%

Outdoor AdsTelevision

2%3% 3%

Online

News Site

2%

Radio

1%1% 1%1%1%

Magazine

1%1%

Direct Mail

1%1%2%

Used Car Buyers

0%

10%

20%

30%

40%

50%

60%

70%

*Source: 2013 AutoTrader.com/ Polk Automotive Influence Study

IgniteXDS.com

Most Influential Advertising Sources

Typical DealershipMarketing Spending

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Culture Message Process Get it Our There! Using Every Tool at

Your Disposal.

It’s about engaging the masses with your story at every point along the buying journey! In a way that customers will instantly connect with you.

How We Do It:

• Websites, Micro-sites & Landing Pages• Social Media• Blog, Content Marketing & SEO• Traditional Media Tie-ins

Tell Your Story! Everywhere and in

Every Way Possible.

It’s about creating an emotional connection with your customers & prospects. Across everything! Online, In-Store, All Your Advertising, Events, even in the way you answer the phone!

How We Do It:

• Strong Story Development• Distinctive Branding• Creative Design• Engaging Content

Keep it Going! Be Sure You’re Always

Working at Peak Performance.

Process is key to making sure your Culture & your Message are working to get you the best results possible. Everything you do needs to be Measure, Analyzed & Measure again!

How We Do It:

• Constant Analytic Review• Lead Nurturing & Follow-Up• Sales Process Training• Brain Storming & Cultivating New Ideas

What Does Modern Marketing Look Like?

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Wrapping Your

Culture, Message & ProcessAround ‘Your Story’ Creates Your

WHY Buy!M

essage Pro

cess

Culture

Story

Your

Why Buy+ + =

VALUEProposition!

culture message process

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Put ‘Your Story’ to the

test with these questions...

Are You Even Telling It?

Does it Reflect Your Core Company Values?

How Honest Is It?Does it Add Value?

Have you Given Customers a Way to Relate?

^current

VALUEProposition!

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Hurr� I�!

Limited Time Off er!

Or Does Your Current Marketing

at Your Customers? Yell

Hurr� I�!Buy NOW!

Limited Time Off er!

Act Fast!Won’t Last!Won’t Last!

commodity

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Experience

WOW!

Equip

Learn

Reward

Recommend

Adv

ocate Journey

Discover

Find

Evaluate

Educate

Close

Buy

Pros

pect Journey

Message Pro

cess

Culture

Story

Your

Why Buy

Remember! Today’s Customers Make an Online

Buying Journey!The Hidden Buying Cycle

VALUEProposition!

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Your Story Must Come from the Heart!

20x More Memorable

than Facts!

Less than10%

of All Businesses are Sharing

their Authentic Story Online!

facts

eep!

Emotional

Stories are

Results: HUGE Opportunity!

IMPORTANT!

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Do You & Your Customers See Eye to Eye?

81% of CEOs

believe they are delivering on

their brand promise.

ONLY 8%

of customers agree!

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Ford Direct

Cobalt

Dealer.com

In a World of

Syndicated Standardization

commodity

commodity

commodity

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Culture, Message & ProcessMust be Leveraged into your Unique & Powerful

STORY!Traffic + Engagement + Leads + Nurturing + Analysis + Sales =

Longterm Success! Message Pro

cess

Culture

Story

Your

Why Buy+ + =

VALUEProposition!

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So How Can We Help You Define

Your Story?...

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We help you create an

Individualized Game Planbased on your

CompetitionStrengths& Goals!

We’re Not Your Typical Agency!

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Culture Message Process • Strong Story Development

• Distinctive Branding

• Creative Design

• Engaging Content

• Websites, Microsites, &

Landing Pages

• Social Media

• Blog, Content Marketing & SEO

• Traditional Media Tie-ins

• Constant Analytic Review

• Lead Nurturing & Follow-Up

• Sales Process Training

• Brain Storming & Cultivating

New Ideas

We Help You Succeed In These 3 Key Areas!

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How Do We Deliver It?

DefinedDefinedDefinedDefinedDefinedDefinedDefinedDefinedDefined

PlanPlanPlanPlan

Defined

Plan

MainMainMainMainMainMainMainMainMainMainMainMain

WebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsite

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Website

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Media

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Search Engine

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Pay Per ClickPay Per ClickPay Per ClickPay Per ClickPay Per ClickPay Per ClickPay Per ClickPay Per Click

PPC

Pay Per Click

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MicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicro

SitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSites

Micro

Sites

Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing

PagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPages

Landing

Pages

Landing Landing

Pages

Landing Landing

Pages

Landing Landing

Pages

Landing Landing

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Landing Landing

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Landing Landing

Pages

Landing Landing

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Landing Landing

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Landing Landing

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Landing Landing

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Landing Landing

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1. Tell Your Story

2. Get Found

3. Drive Traffic

4. Nurture Leads

5. Convert

6. Analyze

7. Refine

8. Grow!

We Use the Ignite XDS Inbound Marketing Process

Culture Message Process

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What Sets Us Apart?

We’re NOT for Everyone!

Looking for Just the Right FitThere are over 28,000 Auto Dealerships in the United States alone but we’re

only looking for the select few that will benefi t most from our eff orts. We

pride ourselves on the cornerstone that we don’t off er set-it-and-forget-it

solutions. A partnership with us is a real, engaging, ongoing relationship. We

take the time to get to know you like family, before we ever discuss doing

business together. Most importantly, we want everyone on board. If your

entire dealership, from the boardroom to the showroom, isn’t all in, we can’t

perform at our best & more importantly neither can you!

We Don’t Take on Competitive ClientsWe have access to a rich data-base of information about car buyers & car

buying trends that allow us to target your community most eff ectively, and

help you become more successful. It’s in our best interest to help you be the

best you can be, but we wouldn’t be able to do that if we took on competi-

tive clients. Which is why we do not & will never take on competitive clients.

We want to help your company be as successful as you possibly can be, and

we can’t deliver on that promise without pledging to be your private partner.

So that’s exactly what we will do!

All 28,000 U.S. Dealerships

OLDIdeas

REPETITIVEIdeas

NEWIdeas

We’re looking for these guys!

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Why Choose to Work With Us?

We’re All About the Three “F’s”

Flexible

It’s not about how many hours you’ve worked, but how you get things done!

Fun

The environment needs to refl ect the personality & style of the company

Fresh

Getting enough time away is a must in order to cultivate the best creativity.

Our Staff Are All Rock Stars & Rocket Scientists!In order to provide a happy and successful experience for customers,

we have to have a one-of-a-kind staff . We know our process won’t work

if there is even one piece not fi tting just right. Our staff of unorthodox

professionals have been hand selected and groomed to produce the highest

quality marketing possible to get you more traffi c, more leads & more sales!

We Give Ourselves the Freedom to be

AWESOME!!!

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Our Story

the Ignite XDS Journey

It began like any other journey in search of greatness, in a small shop

with a few creative guys and a couple of yellow legal pads looking to start a

revolution. We had been carefully observing the current state of marketing for

sometime and noticed there was a great opportunity developing. Marketing

companies were either too focused on generating results or too

distracted with creative designs to deliver eff ective solutions for their clients.

Don’t get us wrong, both are very necessary to be successful in the marketing

game, but when used independently they don’t get the job done.

We only have two goals in mind at all times – achieve happiness & success in

the customer! Everything we do as a company hinges upon those two goals. If

we have to work late, so be it! If we have to come in on a Saturday, we will! If the

world is ending, we don’t budge! Well… we will probably get to higher ground

fi rst, but when it’s over we will come down the mountain, dust ourselves off

and rebuild. We know we will never stop learning, creating, teaching and

growing because that’s always been our story and it always will be.

Culture Message Process

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Inbound MarketingA comprehensive guide that will take

you through the philosophy, the tools

& the process. All in one easy to under-

stand book!

Social MediaLearn how to create, market & manage

a successful Social Media presence

and how we can help you do it for less

time and less money!

Autodrive AppsThese online tools will help you cast

a larger net for cultivating more lead

opportunities to keep your customers

engaged & coming back for more.

Web MarketingEverything you want to know about

our web services including, Traditional

Websites, Portal Sites, Micro Sites &

Landing Pages.

Content Marketing & SEOAll the tips & tricks to getting your

websites found online including

SEO,Blogs & other tools we use to get

your website found.

The New Company CultureThe traditional company culture is

changing. It’s less about how much

time you’ve worked, but the quality of

work you produce!

Check out our other eBooks at IgniteXDS.com!

Ignite XDS – Inbound MarketingThe people at Ignite XDS have made their careers studying buying trends, and buyers. We know marketing, we’ve pioneered Inbound Marketing, and we have the tools and

infrastructure to get the job done. If you have goals, if you are willing to commit, if you want to get results, contact us today to begin the conversation. We promise, you’ll be

glad you did.