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This presentation is about how you can build and test your web business idea without programming. Learn more at http://www.launchbit.com
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iLaunch:Get Going!Elizabeth YinJennifer Hsieh
We want to send a huge shout-out to our event sponsors
You can build and test your web idea without programming
Introduction
Building
Marketing
Measuring
Q & A
Getting Started
In middle school, we decided to become internet entrepreneurs
Shiny Orb is a social shopping site for wedding apparel
DressMob is a social shopping site for all dresses
Building a website has become very accessible
1990s 2010
Difficulty HARD Easier
Speed Months/Years Days/Weeks/Months
Options Hire, Try to learnHire, Try to learn, outsource, 3rd party tools
Resources Books, friendsBooks, friends, online, forums, Craigslist
Sites are being built more quickly and easily
The biggest obstacle for you is no longer technical
Do you have a product that
people want??
We believe in the “Lean Startup” philosophy and execution
Eric Reis (nytimes) Steve Blank (nytimes)
The Lean Startup Model is just like playing poker
Go all in without seeing your cards?
Fold if things are not looking good?
Image Credit: lasvegasvegas.com
The first step is to achieve product/market fit
Maximize Profit
Product/Market Fit Scale Up
Doing the Research
Find potential customers outside your own social circle
Filter prospects with a simple survey.Offer $25 for a 30 minute phone conversation if selected
Join mailing lists and forumsEmail people. Oftentimes, the right people will help for free
Craigslist can be a great place to get feedback
Cindy Alvarez
Use the "gigs" section Don't use an anonymous email address - but
don't use your main email address either Providing your first name and a voicemail number
will grant you legitimacy Clearly state the compensation amount upon
meeting qualifications and completion of the call Expect a 10-15% flake rate
Building a Landing Page and MVP
You can learn a lot about your idea with a simple landing page
Learn who may want your product
Image credit: Simon Collison (flickr)
Dropbox got 200,000 signups with just a video
There are plenty of free (or almost free) WYSIWYG platforms
Your Minimum Viable Product should have just 1 or 2 functions
Can you explain your product in 1 sentence?
Image Credit: Hammacher Schlemmer
We challenge you to think creatively when building your MVP
Easy MVPs Hard MVPs
Aardvark went to see the wonderful Wizard of Oz
The Wed Connect is our own experience at quick idea testing
Demo: Use Weebly to create a drag-and-drop MVP
Online tools made it possible to work behind the curtain
Image Credit: Wizard of Oz
Early Stage Marketing
Early stage marketing is a complement to Measurement
My Website
Ads are a perfect way to get traffic immediately
Q&A forums and other industry specific sites are like “annuities”
Community marketing channels can offer quality verbal feedback
Measuring Results
Make sure your landing page is going in the right direction
Find out what your users are doing on your website
There are many affordable tools for quantitative & qualitative analysis
At least 40% of your users should be very disappointed if you’re gone
Sean Elllis (startup-marketing.com)
Not disappointed orSomewhat disappointed
Very disappointed
Successful Product / Market Fit
We determined the viability of The Wed Connect in just 5 days
Quick math: Charge wedding vendors $2 / lead * 21 leads = $42 Costs: $0.44 * 68 people = $29.92 Potential profit: $0.58 / person
Bounce Rates
87% of 68 people
56% of 16 people
21 Signups
The Wed Connect just wasn’t the right business for us
Great initial numbers but a frustrating business
0 1 2 7 8
1 day Customer Research
1 day Build MVP
5 days Testing and Marketing
1 day Analysis
Ante up, make your bets, then decide -- will you go all in?
Image Credit: Logan Ingalls
Bet MVPEarly Marketing
Blinds ResearchLanding Page
All In Hire PeopleSeek PR
LaunchBit is an easy way to add functionality to your MVP
Build and test your idea without programming – Get going!
More questions? [email protected] Purple feedback index cards LaunchBit beta signup sheet Blog: www.launchbit.com @launchbit
MVP case studieshttp://leanstartup.pbworks.com/Case-Studieshttp://venturehacks.com/articles/minimum-viable-product-examples