Recession-Busting Web Marketing Strategies

Stern School of Business

March 24, 2009

Rick Burnes

Twitter: @rickburnes

The Old Strategy: Outbound

The New Strategy: Inbound

The Inbound Marketing Cycle

Visitors

& Links

Visitors

Content

Social Media

SEO

Visitors

& Links

Visitors

& Links

More Brain, Less Budget

Flickr: Refracted MomentsFlickr: Refracted MomentsFlickr: Gaetoan LeeFlickr: Gaetoan Lee

What Should You Do?

1. Start a blog

2. Participate in social networks

3. Work on Search Engine Optimization