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It has long been realized that traditional research methods – surveys, interviews, focus groups – are severely limited in providing true consumer insights. Despite this, few scalable solutions have been devised for understanding System 1 factors, and available solutions have failed to provide the needed insight and trust in such solutions. In this presentation, we will highlight four solutions that eradicate these limitations: the Neuromarketing Omnibus™, Neuromarketing Task Force™, eye2D2™ and NeuroMeta™. All solutions are designed to be easily accessible, provide reliable consumer insights, and at an affordable price. About Neurons Inc Neurons Inc is based in Copenhagen, Denmark and currently opening offices in the US. The aim of the company is to innovate, validate and provide scalable neuroscience solutions for industry. Our solutions can be applied to a range of settings, but are particularly relevant in contexts of consumer insights. We innovate in close collaboration with academic researchers and industrial partners. Our aims are to develop solutions that are validated, reliable and easy to use and understand. We keep an open box principle, where we provide all information about our methods and validation available to our clients.
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THE SYSTEM 1 CHALLENGE
UNCONSCIOUSDECISIONS
BIASES &HEURISTICS
COGNITIVELIMITATIONS
INSUFFICIENTSELF-REPORT
THE SYSTEM 1 NEEDS
ASSESSMENT OFTHE UNCONSCIOUS CONSUMER
THAT IS:
Validated
Reliable
Available
What do they see? What do they miss?
How do they respond? Are they aroused?
Too easy or complex? Do they learn?
What drives their preference & choice?
Easy & intuitive interface
