Introductory Meeting for DA12social project

© Copyright Digital Agenda Group

1XeeMe.com/da12social#da12social

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Inaugural Digital Agenda

2012 Preparation Meeting



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• 27 Countries• 500 Million Population• 20 Million Companies• Very strong Mid

Market



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Meeting Agenda

The EU Commission objective for the Digital Agenda 2012

Quick introduction to the overall project

Social Media strategy development methodology

Project overview - timeline, resources, objectives, measurement

Team definition and objective for phase I (Assessment)

Deadlines



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Workshop Objective:Address the three perspectives of the

social media economy: businesses, web entrepreneurship with job creation

potential and public sector.



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Summary

The EU Commission is spending Billions in the Digital Agenda ProjectSocial Media is one of 8 projectsI was invited to speak about Social Media, and now engage in strategy development.Isidro Laso is the official officer of the Digital Agenda Europe for the Social Media SideAssembling a group of smart social media people who initially volunteer on the strategy developmentWith the support of the EU Commission we are collectively trying to empower millions of businesses in the EUWhile volunteering today I guess we can all participate in quite some significant business uptake on the social media front

http://ec.europa.eu/information_society/events/cf/daa2012/person.cfm?personid=15884&eventid=daa2012

http://ec.europa.eu/information_society/events/cf/daa2012/person.cfm?personid=15884&eventid=daa2012



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Social Media Development



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8 years Social Media

2003 LinkedIn opens their doors2004 Facebook goes online2006 Twitter starts as internal pet project2008 Presidential campaign with Obama

2009 Borders between personal and business usage becomes very blurryBusinesses and news stationen promote their social media presence2010 the year of social media for business First $100 Million investments with SM2011 User generated content beats corp. Content - Fear of bad feedback replaced by fear of being ignored2012 Highly strategic global engagement politically and economically



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Social Media Landscape EuropeCountry Facebook User Change (± %) Pen. registred Biz 2009

Italy 21,618,760 +321 360 1.51% 37.22%3,889,543

Spain 16,314,500 +686 180 4.39% 35.08%2,392,652

France 24,260,560 +660 820 2.80% 37.46%2,193,030

Germany 23,522,500 +921 840 4.08% 28.59%2,057,268

United Kingdom 30,783,600 +534 260 1.77% 49.37%1,666,947

Poland 8,293,660 +486 180 6.23% 21.56%1,445,455

Czech Republic 3,613,240 +61 160 1.72% 35.42%907,280

Greece 3,698,360 +51 740 1.42% 34.40%833,233

Portugal 4,342,380 +138 660 3.30% 40.45%745,935

Netherlands 6,460,880 +488 520 8.18% 38.50%617,807

Sweden 4,662,780 +90 580 1.98% 51.39%591,875

Hungary 3,965,100 +86 640 2.23% 39.68%555,947

Romania 4,690,680 +284 100 6.45% 21.36%495,228

Belgium 4,647,920 +133 980 2.97% 44.59%478,627

Austria 2,782,880 +75 920 2.80% 33.88%290,686

Bulgaria 2,314,660 -17 280 -0.74% 32.38%276,717

Finland 2,138,380 +54 300 2.61% 40.69%224,595

Ireland 2,114,520 +29 360 1.41% 45.74%168,342

Lithuania 1,034,460 +26 120 2.59% 29.18%113,059

Slovenia 685,280 -200 -0.03% 34.21%111,835

Latvia 345,420 +17 480 5.33% 15.57%78,281

Slovakia 1,909,080 -24 120 -1.25% 34.90%62,497

Estonia 460,300 +3 700 0.81% 35.65%50,600

Cyprus 554,860 +32 040 6.13% 50.32%47,545

Luxembourg 211,460 +19 700 10.27% 42.50%27,288

Malta 200,480 +4 680 2.39% 49.29%27,288

Denmark 2,837,520 +23 140 0.82% 51.45%

Total 178,464,220 20,349,560

http://www.socialbakers.com/facebook-statistics/?orderDir=asc

http://www.socialbakers.com/facebook-statistics/?orderBy=growth&orderDir=asc

http://www.socialbakers.com/facebook-statistics/?orderBy=percentage_growth&orderDir=asc

http://www.socialbakers.com/facebook-statistics/?orderBy=penetration&orderDir=asc

http://www.socialbakers.com/facebook-statistics/italy

http://www.socialbakers.com/facebook-statistics/spain

http://www.socialbakers.com/facebook-statistics/france

http://www.socialbakers.com/facebook-statistics/germany

http://www.socialbakers.com/facebook-statistics/united-kingdom

http://www.socialbakers.com/facebook-statistics/poland

http://www.socialbakers.com/facebook-statistics/czech-republic

http://www.socialbakers.com/facebook-statistics/greece

http://www.socialbakers.com/facebook-statistics/portugal

http://www.socialbakers.com/facebook-statistics/netherlands

http://www.socialbakers.com/facebook-statistics/sweden

http://www.socialbakers.com/facebook-statistics/hungary

http://www.socialbakers.com/facebook-statistics/romania

http://www.socialbakers.com/facebook-statistics/belgium

http://www.socialbakers.com/facebook-statistics/austria

http://www.socialbakers.com/facebook-statistics/bulgaria

http://www.socialbakers.com/facebook-statistics/finland

http://www.socialbakers.com/facebook-statistics/ireland

http://www.socialbakers.com/facebook-statistics/lithuania

http://www.socialbakers.com/facebook-statistics/slovenia

http://www.socialbakers.com/facebook-statistics/latvia

http://www.socialbakers.com/facebook-statistics/slovakia

http://www.socialbakers.com/facebook-statistics/estonia

http://www.socialbakers.com/facebook-statistics/cyprus

http://www.socialbakers.com/facebook-statistics/luxembourg

http://www.socialbakers.com/facebook-statistics/malta

http://www.socialbakers.com/facebook-statistics/denmark



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Proposal:Creating a pan European Social Media

Strategy to stimulate small and medium size businesses and innovative start-ups across the EU leveraging social media to create a sustainable growth, additional

jobs and being able to compete in a global market. Specifically we want to

double the number of businesses, actively engaged in social media who created new

jobs, year over year till 2016.



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Social Media Strategy Development Methodology



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Methodical Social Media Approach

Assessing the situation before the final goals for the social media strategy are agreed on

Understanding the real needs and issues in the EU in regards to business development Abstracting Social Media relevant sentiments

Developing a pan European SWOT Analysis

Strategy development leveraging the Social Media Strategy Hexagon

Program Development, Resources, Budgets

Execution – Execution - Execution



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Methodology Overview

Four Quadrant Assessment MethodologyCustomer, Brand, Partner, Competition

NCP ModelNetwork – Contribution – Participation

Strategy HexagonGoal, Mission, Benefit, Action, Program, Report

Social Media Planning FrameworkProfessional execution model of goal oriented social media programs

Organization ModelA Social Media Service Architecture

Social Media ROI How to deal with it how to calculate an ROI



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Social Media Strategy Part 1

Within 6 weeks:AssessmentFour quadrant assessment model

Assesing the state of the union within each participating country from a users point of viewEU presence in that countrySocial presence of businesses within the respective countryCompeting Nations

Initiating Strategy Development at EU Commission Meeting in June in Brussels



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Team Assembly



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We need lots of smart people

Social Media StrategistsFor each participating country, contributing to the overall strategy development and guiding the execution

Backup Strategist8 Experienced Social Media Practitioner for each participating country

Helping with the initial assessmentWorking on program developmentCommunicating with local social media manager, community manager and other social media groupsEngaging with the local chamber of commerceWorking on Buzz Campaigns locally and on pan European level

All together by June 8 ;)



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Participation

Please decide if you have the bandwidth and skills to join this journey

We will run a short survey in the next 24 hours – we‘ll let you knowPlease contact me any time



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Discussion



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Thank You

+1 (650) 384-0057+49 (39) 2023-8748

Digital Agenda Europe Page and Group

@AxelS #da12social

All social presences: http://XeeMe.com/axels

http://xeesm.com/smacad



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About

Digital Agenda Europe – Preparation for the Social Media Strategy Proposal

More info on http://xeeme.com/AxelS or +1 (650) 384-0057.

© 2012 DA12 Social Group . All rights reserved.