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Emerging outsourcing trends in Europe
& how to win
byHugo Messer
1.About Hugo2.Outsourcing stages3.The European market4.Trends5.Agile6.Pitfalls7.Distributed Agile Path
About Hugo
2004: TRIP TO INDIA
My office?
2008
INDIA
Outsourcing stages
India 1.0: providing ‘hands’
India 1.0
India 2.0: providing ‘solutions’
India 2.0
India 3.0: providing ‘innovation’
India 3.0
The European Market
The European Market
Growth started again
EU will lack 900.000 IT people
by 2020India = the
key
Market segments
ISV ‘s Solutions providers
End Client
s
ISV’s: Eastern Europe, dedicated teams
ISV’sEastern Europe
Dedicated teams
SSV’s: everywhere, project based
Solutions providers
End clients
Small & Startups
SME
Enterprise
TCS, Infosys, hcl, wipro > India
providers > local
Freelancers, small firms > global
Trends
Local offices
Local delivery
Value: from ‘hands’ towards ‘innovation’
Local offices
Value: creating & selling products together
Organization: from ‘black box’ towards ‘agile collaboration’
Tele 2 case
Agile
Agile: hype?
Step by step processes
Letting go of...
Letting go of...
Hierarchy
Letting go of...
Fixed roles
Let teams figure out stuff
Team = client + you
Pitfalls
Pitfall 1: The black box
Pro activityPitfall 2
Pitfall 3: time
India: Time is a circle, keeps coming back
Europe: Time is a line, it passes away
Pitfall 3: time
Pitfall 4: quality
Distributed Agile path
Strategy: re-design your business
Business model canvas
Business model canvas
Relationships: empathy map
Empathy map
The empathy plan
Agile collaboration: distributed team canvasThe Distributed team canvas
