Is HR in the Business of Marketing?

By Deb Monfette, Customer Engagement Magazine | @DebMonfette

Branding & Engagement HR Conference 2015

Quotes and Tips from 12 Brand Engagement Talent Experts The Branding Engagement HR (BE HR) Conference 2015, Boston

Is HR in the Business of Marketing?

After conversations with more than 100 HR professionals from the US and Europe, two challenges rose to the top. Branding to attract the right talent and employee engagement. Thus the BE HR Conference 2015 was born.

We hope this content gives you a fresh perspective on the future of branding and engaging talent at your companies.

Syncota Ltd, Event Coordinator

This SlideShare tells the story of talent branding and engagement using quotes from the 12 presenters. I hope to leave you with a visual image of how you can repackage your content. From conference speeches, to quotes for SlideShare, to an upcoming article, blog posts, social media updates, and more. Your imagination has no limits

Deb Monfette, Content Producer, Customer Engagement Magazine;Content Creator, Contenttriggers

Overview


What is a brand?

Photo Credits: pixabay.com

What is a brand?


Attributes People, values, beliefs, offerings

Perceptions What people see you as and think you stand for

Reputation Collective view of multiple stakeholders over the course of time

Dr. Bouvier Williams, Dir. of Talent DSM North America

There are 3 types of brands?


Personal Brand.


Its all about you, achieving what you want, and your reputation in the industry.

#1!


Its all about you, achieving what you want, and your reputation in the industry.

Demonstrates those characteristics that inspire you to make an impact in the work you do and shows the company is a great place to work.

Employee Brand.


#2!


Makes the organization a great place to work and gives its people something to believe in,

from the culture and vision, to the products and services.

Employer Brand.


#3!


You wont want to miss these tips from BE HR 2015 in the next issue of Customer Engagement Magazine!

CLICK HERE

Discover key branding tips & tools 12 leading talent experts are using to embrace digital and attract, engage, and retain top talent.

Coming Soon!

Click the button below to get 3 Months Free Access to Customer Engagement Magazine!

The most important advice isdening who you are and what you represent to the public. Your brand identity will lead you to others ...

Love Welchel Chief Talent Officer, DeVries Global



But, you need to come out of your oces, get to know your crowd and who

youre trying to reach.




Beth Rudai Senior HR Manager TD Bank


Bucket Your Information

Whats their brand?

Whats your brand?

How do you connect your brand with theirs?

Branding is an enabler of employee engagement.

Dr. Bouvier Williams Dir. of Talent, DSM North America


The cornerstone of engaging employees is communication based on ...


trust credibility

Martha Restrepro Senior Director HR, Formerly Monster

mutual respect


Martha Restrepro Senior Director HR, Formerly Monster

Not


When employees are truly engaged

it can transform them and the people they interact with,

because they stop asking why

and start embracing the why not.

Dr. Bouvier Williams Dir. of Talent, DSM North America

Great organizations who don't continuously Invest in developing a robust portfolio of leaders,

fall behind.


Traci Spero Director of Talent, Macys


Only 32% of organizations have a steady supply of leaders at the top.

Traci Spero Director of Talent, Macys

HR is also about honesty, focus, and clear communication.


Roger AhlfeldVP HR, Tedeschi Food Shops


If theres a lack of communication,

people ll in the gaps.


Peggy Frazier VP Global Talent Acquisition, Blackbaud (Formerly Microsoft & Apple)


Instead of no phone calls please, invite people in and give them the information they need.


Bradford Wilkins VP HR, Adcap Network Systems


When you have a new vision or are restructuring, dont let people hear it at the water cooler.

Have town hall meetings, present the numbers, and do it in a group.


Mark Morgenfruh VP HR, Larson Design GroupPhoto Credits: pixabay.com

46% of new hires fail in 18 months. Leadership IQ


89% of the time the cause was attitude. Leadership IQ


Hire for character,train for skill later.


Mark Morgenfruh VP HR, Larson Design Group


How will they acquire the skills



Be creative and design a modern apprentice program for professionals in transition.



Engaged means hands, minds, and hearts.


Peter McCue VP HR TE Connectivity


Give back. Support community development programs, do volunteer work, and do it well.




Millennials want real time feedback, online learning, and have a higher tolerance for risk.

Dan Schawbel Founder, WorkplaceTrends.com


Infuse innovation in your company and allow people to take risks.



4 Key Motivators engaging people: 1. Success2. Need for connection3. Recognition4. Seeing progress

Badgevilles Behavior Lab


Use game thinking to motivate and engage people to solve problems in a fun environment.


Photo Credits: Picjumbo | Viktor Hanacek


How are companies using games? Employee engagement Recruiting Training Marketing and PR Competitions



The global gamication market will grow 68.4% through 2018.

TechNavio

Continue to attract and grow productive people through



Relocations to work in new areas

Stretch assignments to other countries

Health and wellness programs CEO lunch and learns Financial Health Fairs

Participate in social trends

Green office certification Charitable giving, corporate matching

Contests Exposure to experts and famous brands


Use on demand video interviews instead of resumes. It shows the candidates personal brand in their best light.


https://www.sparkhire.com

Reinvent. Brand like a marketing department, and go out and nd talent.




Its not who you know, but who your contacts know.


Theresa Nordstrom VP HR, Benaissance

Create an Employee Referral Program with a personal touch.

The secret is how you plan and implement it.




Case Study Results: In 1 year this company saved $560,000 in 3rd party fees and $20,700 per Hire by using a well planned Employee Referral Program.



Use tools to measure talent and progress regularly.



Roger AhlfeldVP HR, Tedeschi Food Shops

Building the talent pipeline requires you to focus

internally on candidates as you monitor

their growth and their interest.


Roger Ahlfeld VP HR, Tedeschi Food Shops

We use monthly pulse surveys to monitor employee engagement. A dierent sample is sent each month to a dierent region. Everyone completes it 2x a year. We leave open questions for each business unit (BU) as needed for real-time, personalized feedback. Our managers get motivated in each BU when we post the results.


Peter McCue VP HR, TE Connectivity

Other tools shared to measure talent and track progress:

Personality assessments KSA Knowledge, Skills and Ability

Development Plans Coaching Rewards Engagement Surveys Peer discussions and tracking


Branding is an emotional connection,

make it a priority.


Beth Rudai Senior HR Manager, TD Bank

Peggy Frazier VP Global Talent Acquisition, Blackbaud

If you like me, please share.

Branding & Engagement HR 2015 Conference


Many thanks to the HR and Talent Ex perts for sharing all their insights at BE HR 2015:

Dr. Bouvier Williams, Chairman, Sr. Director Talent; DSM North America Traci Spero, Director Talent; Macys Brad Wilkins, VP of HR; Adcap Network Systems Dan Schawbel, Founder; WorkplaceTrends.com Beth Rudai, Senior HR Manager, TD Bank Is HR in the Business of Marketing? Love Whelchel, Global Chief Talent Ocer; DeVries Global Martha Restrepo, Senior Director HR; Formerly Monster Peggy Frazier, VP Global Talent; Blackbaud ( formerly Mocrosoft and Apple) Peter McCue, VP HR; TE Connectivity Mark Morgenfruh, VP HR; Larson Design Group Theresa Nordstrom, VP HR; Benaissance Roger Ahlfeld, VP HR; Tedeschi Foods Syncota, B2B Media &Information Company, Event Coordinator

Presentation Created By

Deb Monfette, Content Marketing Producer & Contributor for Customer Engagement Magazine and Content Creator at Contenttriggers

For more information on Engaging Customers

Follow me @debmonfette

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You wont want to miss these tips from BE HR 2015 in the next issue of Customer Engagement Magazine!

CLICK HERE

Discover key branding tips & tools 12 leading talent experts are using to embrace digital and attract, engage, and retain top talent.

Coming Soon!

Click the button below to get 3 Months Free Access to Customer Engagement Magazine!

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