Embed Size (px)
Citation preview
think tech, think idg » mobile » social media » broadcast » lead generation » research » events » online » print
IS YOUR MARKETING ‘MOBILE READY’? CHRISTINA CARSTENSEN DIRECTOR MOBILE STRATEGY IDG GLOBAL SOLUTIONS
A Comprehensive Mobile Research Study
3
PROPRIETARY AND CONFIDENTIAL. COPYRIGHT ©2011 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.
North America 1,063
Latin America 434
Asia 827
Europe 11,359
Other 11
Regional Breakdown
Respondent breakdown
13,694
Total Respondents
Online Survey - 77 IDG Websites (B2B and B2C)
4
PROPRIETARY AND CONFIDENTIAL. COPYRIGHT ©2011 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.
Apple and Nokia dominating the hardware market!
The market remains competitive…
8%
10%
12%
24%
29%
Sony Ericsson
Samsung
HTC
Nokia
Apple
4%
1%
3%
3%
7%
Other
Palm
Motorola
LG
Blackberry
Q2 Which mobile phone do you use? Combined business and personal phones. N=13,694
5
PROPRIETARY AND CONFIDENTIAL. COPYRIGHT ©2011 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.
Our audience has access to the latest Mobile Technology
Q3 Is this phone a smart phone?
Smart phones dominate!
Europe
79%
North America
78%
APAC
75%
Latin America
88%
Europe
70%
North America
68%
APAC
75%
Latin America
81%
B2B
B2C
Yes 74%
No 26%
Yes 74%
6
PROPRIETARY AND CONFIDENTIAL. COPYRIGHT ©2011 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.
95%
87% 70%
66%
56%
52%
36%
All B2B
97%
89% 78%
76%
64%
56%
38%
94%
86% 65%
60%
51%
50%
34%
B2C
Browse the Internet
70% browse the internet regularly
Make phone calls
Download and use mobile apps
Play games
SMS/Text Messaging
Listen to music/radio/podcasts 6
7
1
2
3
4
5
Q4 Which mobile functions do you use regularly? N=8,288
7
PROPRIETARY AND CONFIDENTIAL. COPYRIGHT ©2011 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.
The “App Boom” continues…
Yes 70%
No 30%
Download ‘Apps’?
Q8 Do you download mobile applications to your phone? N=13,392 Q11 How many mobile apps do you regularly use? N=9,193
Yes 70%
17%
17%
40%
26%
More than 10
8 to 10
4 to 7
1 to 3
How many mobile apps do you use regularly?
8
PROPRIETARY AND CONFIDENTIAL. COPYRIGHT ©2011 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.
2%
…with Apple iTunes being a firm favourite
57% 29% 17% 9% 5%
Android Market
Apple Apps Store
Nokia OVI App Store
Blackberry App World
Windows Market Place
‘Apps’ Purchase Location
Q9. Which service(s) do you use to download mobile apps? N=9,184
Other
?
9
PROPRIETARY AND CONFIDENTIAL. COPYRIGHT ©2011 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.
THINK
» Tab
let D
evic
es
Tablet Devices
10
PROPRIETARY AND CONFIDENTIAL. COPYRIGHT ©2011 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.
Yes 20% No
80%
Do you own a tablet device?
The tablet boom is unstoppable
Yes 20% Yes
67%
No 33%
Are you planning to buy a tablet in the next 12 months?
Q15 Do you own a tablet device? n=12,791 Q16 Are you planning to buy a tablet device within the next 12 months? N=10,139
11
PROPRIETARY AND CONFIDENTIAL. COPYRIGHT ©2011 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.
Yes 20% No
80%
Do you own a tablet device?
Apple owns the tablet market
Yes 20%
Q15 Do you own a tablet device? N=12,791 Q18. Which tablet device do you own? N=2,549
Other 11%
HP 1%
Dell Streak 2%
Archos 2%
Samsung Galaxy Tab 9%
iPad 80%
Which one?
12
PROPRIETARY AND CONFIDENTIAL. COPYRIGHT ©2011 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.
Have a great day! CHRISTINA CARSTENSEN DIRECTOR MOBILE STRATEGY IDG GLOBAL SOLUTIONS Email: [email protected]
