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VON Europe pannel session, Stockholm 18 May 2006 - It's all about Apps - Discussion points 1. Industry impact on the service provider side : are the ASPs better placed than the network providers 2. What infrastructure is required on the developer side ? Web services and other new technologies 3. Application impact of convergence : network and devices.vergence (handsets, home appliances, media centers and the like). What services : after VoIP, messaging ? 4. With the opening of services, identity management including presence, group/buddy lists, location, are there particular points linked to this. ?
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© 2006 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
It’s all about Apps: 3G mobile video
2006-05-18-Stockholm_Claude Florin_V2.ppt
Claude FlorinMarketing Manager, HP OpenCall Business UnitVon Europe, Stockholm, May 18th – Session 362
May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 2
Social enablers
Multimedia adoption
MusicGames
Video Photo
MMS
RingtonesRing-back
Presence + chat
MP3
Mobile TV
Push to video
time2.5Gwireline & wireless
IP broadband
Movieclips
SMS+
Voice portal
Content
Personal / Community
conference
Blogingmessaging
IPTV
Image source : 3 UK at 3GSM 2005
May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 3
Social enablers
Multimedia adoption
MusicGames
Video Photo
MMS
RingtonesRing-back
Presence + chat
MP3
Mobile TV
Push to video
time2.5Gwireline & wireless
IP broadband
Movieclips
SMS+
Voice portal
Content
Personal / Community
conference
Blogingmessaging
IPTV
Image source : 3 UK at 3GSM 2005
May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 4
The rise of communities• Typically * :
− 2 to ‘000s− 15 to 18 and more− Trust, sharing− Group events− Pocket peers− Dating− 4 C’s (community, culture,
connectivity, commerce)
• Example : − Cyworld portal − Mobile 3G version with
600’000 users− ARPU of 89 $ / year ( KRW
50 bn) per month3
Source : * Tomi Ahonen + Alan Moore, Comunities dominate brands – SK Telecom
May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 5
Customers43 M
Devices23% penetration
Services5 % in 3 years
Active users20 % ?
Usage15 min + 20 x /mo
Tarifs~ 100 $ / year
Revenues1.8 B $ / year
3G Video business case
Source : HP OpenCall Business Unit, 2006, Western Europe scenario
May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 6
• Provisioning• Usage/Monitoring• Customer Service• Charging• Privacy• Packaging
Enable service value chain
• Interaction• DRM• Entertainment• Information• Communication• Digital goods
• Delivery• Location• QoS• Authentication• Multi Networks• Usage
Innovative Flexible
Applications,Services,Content
Service Retailers
Network Operators
May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 7
Multimedia service creation
h OpenCall Media Platform + Video
Resource manager
Signalling(SIP)
Media processing
Audiocodecs
Videocodecs
Configuration manager
OAM manager Alarm manager
CCXML interpreter VoiceXML interpreter
Web development
Network + devices integration
+ video+ audio+ voice
Soft DSP
Video user experiences
May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 8
IMS service development
User equipment plane
IP backbone
Application planehh hh hh hh
Switching plane
Service delivery plane HSS
May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 9
Video service creation
May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 10
Video service creation
May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 11
Interactive media sharing• Share the latest moments• Invite to the party …
May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 12
Convergence in applications
Personal
Simple
Enjoyablecontent
Communityoriented
May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 13
Video blogs•Uploads 35K / day•Watching 40 M / day
Nokia N90•2MP,1600 x 1200•VHS-quality video 15 fps
Web & RSS Mobile TV (DVB-H)
3G Video call
Podcasting(iTunes®)
Convergence example
South by South West•Music & Media Conference
•1300 musical acts•58 stages
May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 14
Video instant messaging, bloging
http://www.soundslikesuomi.com/frames.html
May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 15
The rise of mobile pictures and video
Source: Kenton O’Hara et al.- Everyday Practices with Mobile Video Telephony. In Proceedings of CHI '06
4%Group task
To share for performing a task
8%Remote task
To accomplish a task
10%
Personal taskTo support task without sharing
Tasks
35%Group
experience , shared moment, children, friends
21%Send to
friends or familyin the moment or later
40%
Personal enjoyment or memories
Emotions
GroupsPerson to person Individual
65% to be shared
34 p
ics
/ m
onth
50% small talk
28% Show + 22% Functional
Camera multimedia messaging
Video-calls45% move30% home20% work5
v-ca
lls +
3 c
lips
+
May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 16
Conclusion• Create demand with fun
multimedia user experiences
• Create with value-chains across content providers, software developers and fixed / mobile ASPs
• Enable differentiation and low cost using software infrastructure such as IMS
May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 17
Broadband enablers
0.3
5
10
100
EV-DORev B
GPRS
EV-DORev 0
Data Rates(Mb/s)
time2003 2004 2005 2006 2007 2008 2009 2010
WLAN / broadcast
(2006 : 200M sub
s.) Mobile IP network
WLAN
WCDMA
WIMAX
WB RANRel 6
HSUPA
EV-DORev A
WCDMAMBMS
OFDMFLO
Rel 5HSDPA
3G mobile (2006 : 1
00M subs.)
0.6
20
DVBH
QCIF 5 f/s128 kb/s
CIF 15 f/s800 kb/s
SQCIF 5 f/s48 kb/s
VideoQuality
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