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A copy of the slides presented by LBMA founder Asif Khan at the June 7th launch of the LBMA in Montreal
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Presented by: @AsifRKhan @TheLBMA
The Location Based Marketing Association is an international, not-for-profit group dedicated to fostering research, education and collaborative
innovation at the intersection of people, places and media.
We live at the intersection of: PEOPLE, PLACES & MEDIA
Formed in 2010, 450+ members with chapters in:
Toronto, Montreal, New York, San Francisco, Amsterdam, London, Singapore
Includes participation in weekly podcasts, Twitter, LinkedIn and Facebook Groups, Case Studies, blog postings, research, events and so much more
A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device
Location-based marketing (LBM) bridges the gap between all forms of marketing media. Inclusive of social media, internet, out-of-home, and real life interaction. It is about the integration of media to influence people in specific places
Wikipedia The LBMA
Source: TNS/Kanter Group
Source: TNS/Kanter Group
Location of the phone.
Location of the screen.
Location of the phone.
Location of the screen.
Location of the phone.
Location of home. Location of nearest store. Location of alternative stores. Location of product. Location of competitor’s products. Location of friends. Location of consumption.
http://www.youtube.com/watch?v=zUl8c2ItyPk
Tram Sightseeing App by Västtrafik
http://www.youtube.com/watch?v=KRA0SZhKNyo
The Volkswagen Beetle. Juiced Up
• Magic Places
• NFC = BUMP
• Unlock Levels
• Local Leaderboards
http://www.youtube.com/watch?v=WxHXAFaaBqo
Granata Pet Snack Check - Foursquare Campaign
http://www.youtube.com/watch?v=HFmvxm-KDfQ
STARHUB MUSICAL FITTING ROOMS
• A place is wherever you are right now
• Every person, place and thing will be geo-addressable and have a geo-relationship to everything else.
• LBM is not only about mobile, but the integration of media around places
