THE POWEROF WHY

HOW TO LEVERAGE

IN YOUR MARKETING STRATEGY

PRESENTED BY:IN ASSOCIATION WITH:

In sales, we concentrate very heavily on theWho; after all, if you are directing all your

efforts at the wrong person, your business isgoing to fail. There’s no question that findingthe Who in a very specific way is essential,

which is why we encourage everyone to takesome serious time to build strong buyer

personas. However, the next step is definitelythe Why.

WHAT IS THEWHY?

Too many businesses go straight fromthe Who to the What and just expect

their buyers to figure the rest out. Thisisn’t a strong strategy because we, as

salespeople, are responsible forshowing prospective buyers why they

want or need our product.

Too many businesses go straight fromthe Who to the What and just expect

their buyers to figure the rest out. Thisisn’t a strong strategy because we, as

salespeople, are responsible forshowing prospective buyers why they

want or need our product.

The Why is more than just telling the customer ,“Hey, you need this!” It’s about making the customer

thoroughly understand their needs and why theyneed change.

If you have a stellar product orservice, chances are that customers

will buy. They’ll come up with a“need” whether it actually exists or

not.

Sounds like a win-win situation, right?

WRONG!

If your customer doesn’t actuallyunderstand the Why, chances are that

they aren’t using your productproperly, which means that they won’t

be using your product for long.

T h i s i s o n e o f t h o s es i t u a t i o n s w h e r e t h e s a l e s

a n d m a r k e t i n g d e p a r t m e n t sn e e d t o w o r k c l o s e l y

t o g e t h e r , e s p e c i a l l y i nd i g i t a l m a r k e t i n g .

The Why holds a great dealof power, and when bothteams work together, you’llbe better equipped with theWhy to attract customers. It’sgoing to take some time andeffort to determine what theWhy is for certain types ofconsumers, but being able toleverage that Why will makeyour business much moreknowledgeable and useful toprospective and currentcustomers.

CHALLENGE...

It’s your job to determine the Why forcustomers and help them stay informed about

your product so that new customers quicklybecome existing customers and your business

can continue to grow.

Have you identified your Why for yourcustomers? What can you do differently in

your marketing efforts to promote the Why?

For morecontent like this

Visit The Modern Marketer by DPAWebsite --> http://dpamm.com

Brought to you by the experts at DPA Marketing & Mediahttp://derekpalizay.com