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¡ Before you can start a LinkedIn Managed Marketing program: § 2 Assets Required § Assets would include: ▪ White Papers ▪ Case Studies ▪ Online Video Teaching/Training ▪ Webinars ▪ Consult / Diagnostic Review
¡ Your ICP is your Ideal Client Profile ¡ Establish Who and Where you want to reach ¡ Build the ICP list and LinkedIn search profiles
¡ When prospects respond to a campaign, they will be taken to a landing page with optin
¡ Its important the landing page reflects the design of your own website
¡ LeadingPOINT sets up your landing page
¡ If you would like to use graphic emails, which reflect the look and feel of your website, then you will need to setup an Email Template
¡ LeadingPOINT can design and setup your Email Template
¡ At the bottom of your landing page, you should include 2 to 3 questions
¡ These questions are used to determine ‘relevance of attraction’ to your campaign
¡ LeadingPOINT uses these survey questions to determine lead scoring and calibration
¡ We will follow up your most interested prospects with a phone call
¡ The purpose of the call is to arrange a meeting or conference call with your top sales person
¡ LeadingPOINT works with you to ensure meetings are highly qualified
¡ If you have any questions or require further information, please contact us:
¡ P: +61 3 9005 7570 ¡ E: [email protected] ¡ M: 0431 970 594 ¡ Martin Longden | Director
