SOLUTI

ON MARKETI

NG

COURSE: CASE S

TUDY

LinkedInMax Ade & Luis Duco

LinkedIn

35By: Max Ade Luis M. Duco

Max Ade

Boston Startup School- Marketing Track

• Twitter: @adesome• LinkedIn: www.linkedin.com/in/adesome

Luis M. Duco

Boston Startup School- Marketing Track

• Twitter: @LMDuco• LinkedIn:www.linkedin.com/in/lmduco

Completeness

People/users, fit to needs 5 Solution: Business networking;

Process 2

6.4 Million Passwords Reportedly Stolen From LinkedIn Website, but took and old concept (6 °of separation)

Content/Information 3Very good with contact info; bad at other media

Technology: Hardware and software 5

Blog: Tech centers around world; women entrepreneurs

Services & support 4

Streamline head hunter and job finder; premium account should write TY to companies who have viewed account

Quora

• What are LinkedIn's competitors?• This is a follow-up question to

LinkedIn: Why does LinkedIn seem to have no serious competitors?. • Answer Wiki • Viadeo (35M members)

XING (10M members)BranchOutBizilypartnerupcompany.comZerplyAchoo

Strategy

Differentiated offereing- unique in market 4

In between social media and yellow pages; cometitor branch out

Partners: includes tech, apps, and content 5

Professional content sharing

Partner-friendly business model (win-win) 5

Hiring solutions was up 121%; companies are using more to find leads and employees

Linkedin Premium Review and Impressions

Advanced Search-Verdict: +1Who’s Viewed Your Profile- Veredict: +1Search Organizer- Veredict: +1

Inmail and Openlink- Veredict: -1Move to the Top of the List- Veredict: -1Job Seeker Badge- Veredict: -1

Is it worth it?Final score: 0