Lisa Humenik's Smart Seller Marketing Program

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The SmartSeller™

Marketing Program

Lisa Humenik

RE/MAX Crossroads

Presented by:

Crossroads Properties

Lisa Humenik

RESUME of LISA HUMENIK, Realtor®, RE/MAX Crossroads

My current position is as a a real estate professional (REALTOR) at

RE/MAX Crossroads Properties helping clients buy and/or sell their

home and find the perfect new place or investment to meet their

needs. My clients include residential home sellers, investors, and

new and move-up buyers. Home sellers enjoy state-of-the-art

marketing services to assist them in the sale of their home

including internet, video, social media, print, and mobile

marketing to expose their home to the most buyers. I am the

author of the NortheastOhioRealEstateSource.com blog covering

real estate trends in the Northeast Ohio suburbs. Lisa’s Facebook

fan page, AmazingNortheastOhioHomes, has over 1,200 fans.

I have been practicing real estate for over ten years and sells

over 50 homes per year. Every year since joining the company I

have earned recognition in the RE/MAX 100% Club. I am a

member of the Cleveland/Akron Area Board of Realtors (CABOR)

and the National Association of Realtors (NAR).

RE/MAX Crossroads

Amazing

http://northeastohiorealestatesource.com/

http://facebook.com/AmazingNortheastOhioHomes

Lisa Humenik, RE/MAX Crossroads * (440)476-4959* AmazingNortheastOhioHomes.com

The SmartSeller™ Marketing Plan

The Smart Home Seller Plan is designed to offer clients the

most state-of-the art marketing of their home to bring in

the highest and best market offers in faster than average

market time. In addition, professional photography and

video will give the professional finishes needed to get top

dollar.

The Northeast Ohio real estate market has improved quite a

bit in the last year, but all real estate is local right down to

your city and neighborhood. A professional pricing

assessment of your home, light staging or improvements (if

needed), and a highly targeted marketing plan will deliver

the results you did not think possible. Plus, a 100%

Happiness Guarantee.

Crossroads Properties

Lisa Humenik

RE/MAX Crossroads

What is the SmartSeller™ Marketing Plan?

A High-touch/High-tech Marketing Program giving

your home the MOST exposure to home Buyers

Your home will receive more marketing and buyer exposure than other Realtors

will offer. Your home will be marketed on every online real estate website,

Realtor.com, Craigslist, Facebook, YouTube, and more! You will be presented

with a Marketing Plan showing you every action I will take to get your home sold.

Your home will also be marketed via the tope social media and online blog

channels as well.

100% Happiness Guarantee J

I am so confident that you will be thrilled with my marketing results and choosing

me as your Realtor, that you can cancel your listing agreement at any time –

that’s my 100% Happiness Guarantee! Most brokers will hold you to the length

of time of the listing agreement you signed. I will never do that because I know

that I will deliver results. You can be sure that I will market your home effectively

and negotiate for the highest price between you and the buyer. That’s my

promise and service commitment to you as my valued client. No strings attached!


The SmartSeller™ Marketing Plan

Advanced / High Tech Marketing

You are guaranteed the most state-of-the-art Marketing Plan

available utilizing what works to attract today’s buyer. I will

review with you my marketing plan specifically designed for

your home. Here's a brief overview of the marketing initiatives

I would use to sell your home:

Premium Online Advertising Package

Over 90% of buyers look for a home on the Internet first before

requesting a showing for your home! My client receive and

extensive online advertising (at no cost to you) of your home

24x7 on REMAX.com, Realtor.com, Cleveland.com,

Zillow.com, Trulia.com, Homes.com, Craigslist, on all

cooperative brokerages and over 500 affiliated internet

websites. More dollars are spent showcasing your listing

to the MOST Buyers! I spend additional dollars from my

budget to showcase my client’s homes on Realtor.com, the

#1 searched buyer website nationwide. By showcasing your

home, your home will appear highest in buyer searches,

tripling the number of buyers who will see your home.

Social Media Marketing Plan

Your home will have a unique social media marketing program

deigned to get your home MORE exposure than any other Realtor.

Who else offers you this?

Staging Advice

You will be provided with professional staging advice to determine what, if anything, needs improvement in your home to make it show the best while on the market.

You are

guaranteed a

personalized

Marketing Plan

designed

specifically to

sell your home

in today’s

market.

Enhanced

Visibility on

the TOP

sites:

Realtor.com

Zillow.com

Trulia.com

RE/MAX.com

All syndicated

sites

Comprehensive Online Marketing Strategy

Vast online presence (especially as a promoted listing) on the top sites. Most

buyers use Zillow, Trulia, Realtor.com, Remax.com, or other major portals to find

the homes they want to see.

Sponsored promotion of your home and SEO on Google make sure more home

buyers see your home is for sale.

.


MARKETING STRATEGIES UTILIZED TO GET YOU THE BEST PRICE

Professional Wide-angle Photography

According to data from the National Association of Realtors, 89 percent of buyers

use online tools in their home searches. “A Picture is Worth A Thousand Words”.

Your first home showing is online, so your home has to win the beauty contest.

Great photographs are probably the single most important piece of any online

listing. Wide-angle Lense Photography of your home is important to make the right

first impression.. It is imperative that your home shows better than others The wide angle lens gives a better view of your rooms (like they would see in person).

All my listings get interior & exterior pictures taken with a wide-angle lense professional camera producing “magazine quality” pictures which showcase your home in the best way possible. Your home needs to win the beauty contest compared to the other homes on the market! The first showing of your home is online, it is imperative that your home shows better than others!

Standard Wide Angle



High Quality Sharp Photos

Overall, when viewing an online real-estate listing, home buyers spend

about 60% of their time on photos, 20% on the property description and

20% on the real-estate agents' remarks section. Therefore – the

pictures are the most important.

The likelihood of your home selling at or above list price is 31% higher

when you use professionally taken photos. For sale is not a destination,

sold is. Sharp photos put SOLD signs in front yards.

Video Marketing

A professional video of your home will be taken as a buyer would see your home

when walking thru is the latest tool in real estate home marketing. Buyers are

attracted to video and are much more likely to view the video as opposed to

scroll through screens of pictures of your home. Also, when a buyer calls to see

your home after seeing the video, they are already “pre-sold” and are more likely

to be a qualified buyer for your home. The video will include music and great

photography highlighting your home’s best features. Video really allows

homebuyers to create that emotional connection.

The video will be also promoted on all online sites, Facebook, and Blog posts.



Check out my YouTube Channel online


Check out my YouTube Channel online

@

https://www.youtube.com/user/lisahumenik

Video Marketing of your Home Online

Ain addition to YouTube, your home’s video will be also promoted on all

online sites (Realtor.com, Zillow, Trulia, etc),the MLS, Facebook,

Google+, Blog posts, and your home’s unique website.

Interested homebuyers can preview your home online and are often

already “pre-sold” before arranging a showing for your home. The

video gives you a virtual 24x7 Online “Open House” everyday for buyers

to see your home!

A dedicated website for our home will allow your video, pictures, description,

and tons of other info to be showcased in one place. Your home should have its

own web address (URL) which buyers can use to search for your home directly

on the internet, i.e. http://123YourAddress.com.

These advanced marketing and home presentation strategies will bring more

buyers in the door and, as a result, a higher sales price. It is imperative that

these are incorporated into a professional home marketing plan.

*Check out a example at 2883ForestLake.com.


YOUR HOME’S OWN WEBSITE – YourAddress.com

Your Address

http://123youraddress.com/

Social Media Marketing

To expand the reach of your home marketing, I utliize social media sites like

Facebook, Twitter, LinkedIn, and Instagram. Paid social media promotion is

a important element of a successful marketing plan. Facebook is

approaching Google as having the highest internet traffic.

Sample promotions include:

- Facebook Fan Page and Realtor Group promotion

Facebook “Promoted Posts” of your home’s listing and Video to targeted

home buyers

- “Just Listed” Anouncement on agent’s Blog, Fan Page, and LinkedIn

- Posts to community SunNews webpages

- Twitter tweet of new listing

- Instagram photos shared on the web

Social proof and sharing by local homeowners and buyers creates a “BUZZ”

around your new listing and home video and can be a magnet to potential

buyers.




Facebook

FACEBOOK MARKETING STRATGIES:

• Vast promotion to my 1,200+ followers of my Fanpage “Amazing Northeast Ohio Homes” and via my social network.

• Posting to the local SunNews and City pages targeted to your potential home buyers

• Promoted post of your listing Video to target homebuyers

• Post to Friends, Clients, RE/MAX realtors& Realtor groups

• Paid “Sponsored Ads” to targeted homebuyer segments

:

Check out my Facebook Page at Facebook.com/AmazingNortheastOhioHomes


Twitter

Linked IN

Over 1,000 colleague and client

connections to spread the word about your

home listing.

A “Just Listed” tweet of your home allows

rapid distribution to buyers and quick

feedback.

Pictures of your home broadcast online

Video distribution and online posting

allowing higher Google search rankings for

your home.

NortheastOhioRealEstateSource.com Blog

Your home’s listing will be broadcast as a “Just Listed” home to thousands

of blog subscribers, current buyers, and past clients. Your blog post will

contain all the details of your home’s listing (including video).

In addition, your listing will be posted on all the social media sites as well!


Mobile/Smartphone Marketing

Your home’s visual presentation on mobile is more important than ever.

Sellers need to make sure their listing looks great on a smartphone. Photos

will be taken with a high-resolution camera, because that’s what looks best

on mobile. Zillow reported that in January, nearly 600 million homes were

viewed on Zillow’s mobile app. That’s 223 homes per second.

Recently Realtor.com predicted that mobile search is most likely going to

surpass traditional online search for volume of buyer searches in the

coming year. It is imperative that a seller make sure their home is marketed

effectively to mobile users to increase your likelihood of a sale!

Mobile marketing on Realtor.com, REMAX.com, Zillow, Trulia, & more with

instant home buyer access to me via their smartphone to schedule

showings and see pictures. This allows all smartphone and tablet home

shoppers to have “anywhere” access to your home’s listing and to easily

arrange a showing.


REALTOR.COM® APPS

Mobile / Smartphone Marketing:

Buyers driving through the neighborhood can utilize their mobile

device to:

- Find your home, get directions and a map

- Connect with me in one “click” to get details and make an

appointment

- See all the pictures, watch your home on Video, and see all the

details on your home and neighorhood


REALTOR.COM® APPS

ADDITIONAL MARKETING PROGAMS:

Print Marketing – Postcards & Flyers

Open Houses (if desired)

Sneak Peak Broker Showings

Staging Advice or Services


Call Lisa Humenik at (440) 476-4959

and let’s get started today!

Business

Lisa Humenik's Smart Seller Marketing Program