www.omlogic.com

Robin Goel

OMLogic

http://www.robingoel.wordpress.com

www.omlogic.com

What Is Local Search.. ?

Wikipedia: Local Search is the use of specialized

Internet search engines that allow users to submit

geographically constrained searches against structured

database of local business listings(LBL).

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Why Local Search.. ?

More than 40% of searches on the internet has Local intent.

The users of Yellow Pages are rapidly moving to Internet Yellow Pages.

On Yahoo alone 100 Million unique visitors per month search with Local intent.

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Some Local Search Facts.

Local search uses a different algorithm to organic results.

The number and importance of social/local websites is growing and are becoming very important as they carries user generated content which shopper crave for. You do NOT need a website to appear in Local search.

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Different Local Search Engines.

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Why Local Business Centre..?

Free listings Free updates Free Insights Add photos and videos Add Multiple listings

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Adding your Business

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How to Optimizing for Local Search

Add your business physical address on every page

Create a directions or find us page on your site

Have telephone number on your site

Link to your business location on Google maps from the address on your site

Include location names in your titles e.g. Midson Care Services in New Delhi

Maximize your listings by adding photos and videos.

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Reviews are important in Local search

Should be genuine Harvest from multiple

sources and vertical search websites

Increase likelihood of contact

Play a factor in Local Search rankings

Reviews

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Types of Results

• Gives 10 results• Name of business• Website URL• Telephone number

10 Pack Result

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Types of Results• Gives 3 results• Name of business• Website URL• Telephone number• Address of business

3 Pack Result

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Types of Results• Gives one result• Name of business• Website URL• Telephone number• Full Address of business

1 Pack Result

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What factors makes you Rank• Google ‘s LBC: Local business centre

•Trust of business: In other domains, Links from trusted domains

•Well structured website: Good titling, internal links, keywords etc.

•Listed in local directories and vertical directories: Get listed in any local directories

•References/ links from other sites: Good links with location in anchor text

•Number of reviews: Most new visitors will look to these customers reviews to get a quick impression of the business

•Your actual business location. Proximity to search term: The search term might contain a certain neighborhood name and the distance you are from that search term will determine if your site shows up

•Using Google maps:•Categorization of LBL:

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Local Yellow Pages

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Local Business Data providers

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Local Social Networks

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Recap

Get Listed in Google, Yahoo, Live, Ask Add Photos, Details, Video

Get listed in Yellowpages Get Listed in Yelp, Insiderpages etc Reference your website when possible Ask clients for reviews Use Roboforms and Getlisted.org to make it easier.

http://www.robingoel.wordpress.com

www.omlogic.com

http://www.robingoel.wordpress.com

www.omlogic.com

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