Marketing Ecosystems

What is a Marketing Ecosystem

What is a Marketing Ecosystem

2 3/29/2011 WebsiteBiz

OK so what is it?

Amplifies power

• Configure businesses and their ideas into new wholes with mutually-

reinforcing effects.

• Marketing ecosystems enable new insights, new strategies, and new

dimensions of performance at a potential “total view” level.

Creates of novelty

• Provide a new language to communicate strategic concepts.

• They are a step forward in confronting a mass of new medias and

complexities with ideas and perspectives.

Aligns innovation

• Help manage the traffic between ideas and behavior.

New rules of the game

• Change the nature of competition.


Its like a Pizza…

Let’s do the math…

• If you have 8 people over for pizza a beer and they average 2 slices a

person, how many pizzas do you need?

• If you answered 2, you are correct!


What if…

You only had 1 and a half pizza’s?

Some will go hungry!


It’s very similar to supply and demand

Customers exists in every arm of the ecosystem

SO SHOULD YOUR MARKETING EFFORTS


You can’t make everyone happy

Pizza is easy…marketing is hard

• So how do we accomplish our goals?

This is only the most of hungry of folks…

• How do we feed everyone?

Research

Test

Fail or Succeed

Research more

Test more

More failure or more success

Define objectives and goals

Provide business case for:

• The right vehicle

• That meets the right objective or goal

• That meets the right person


Business

Marketing Ecosystems