GAME

STATION

Executive summary

Situational Analysis

Goal

Strategy

Tactics

Control

Table of contents

• Multiple games in a single app.• Provide people a brief escape of fun from normal day.• Timely interactive game accessible at mobile.• Easy to play• Connection with current pop culture news.

•

Market penetration

Competition

Consumer satisfaction

Problem

faced

Building online Awareness

Product differentiation

+ve word of mouth

Strategy

• Strength • Weakness

• Opportunity• Threat

1.Multiple games in single

app.2.Customisatio

n facility

1.New comer2.Limited resources

1.Youth population increasing

2.Entertainment need increasing

1.Compitition2.No entry

barrier

SWOT Analysis

Marketing Overview• Global games market reaches $99.6B in 2016• Mobile gaming overtook pc gaming 1st time •Potential customer increasing.• 47% of gamers are between 18 and 49 years.

Target Consumres• Teenagers and young adults.• Females and parents• Teenagers living at home• Who have joined the work force in last •5 years

• Generate over $400,000 in sales by the end of the year.• Increase sales by 100% in 2nd year.• Land 4 custom consulting game development platform.

Promotion strategy• Focus on developing initial set of library containing games attributes that can be combined to create new games.• Stay in contact with the users via online means of communication.

Pricing strategy• Based on FREEMIUM policy.• Some games and certain levels and features are free.• 50% of games will be paid.• To access the consumer have to pay.• Price will range between $1.99 - $4.99.

Brand PositioningExceptional

logo and moto

• Promoting the product at social media and through advertisment.• Associating with promotional firms.• Collaborating with other companies.• Distribution through play store, app store, windows store etc

Cont…• Creating brand equity.• A post and response forum where users can give their suggestions.• 24x7 online support

Control• Each social media site posting will include a tractable link to know how many people clicked on each post.• Keeping track of repost and forwarding of link.• Page will be optimized for search engines.

Cont…• Tracking download link or app directly.• Keeping separate track of free and premium users.• Continuous check of customers’ feedback.

DISCLAIMERCreated by Sheshank Shekhar,NIT Jalandhar,

During marketing internship under pro.Sameer Mathur

THANK YOU