Presentation Created by Kreative Eye Design 101 Things To Do RIGHT NOW To MARKET Your BUSINESS

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No matter the business, there is one common goal:

to sell a product or service offering something your target audience

can’t refuse or find elsewhere.

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First things first

create a marketing plan That will set you apart from your competition.

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Your marketing plan should clearly outline how you plan on reaching your ideal customers

by strategically and effectively implementing your marketing strategy

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There are thousands of ways you can promote and market your business.

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Implementing the right mix of activities is key, you must first:

identify and focus on the most effective tactics Then strategically and effectively execute them.

CONSISTENCY IS SIGNIFICANT IN YOUR SUCCESS

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101 Things to do RIGHT NOW to

T K A M R E Your BUSINESS

Your Marketing Plan

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6 ways to get started Update or create a marketing plan. Revisit or start your market research. Conduct a focus group.

Write a unique selling proposition (USP). Refine your target audience and niche. Expand your product and service offerings.

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Your Marketing Collateral

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6 ways to update your marketing collateral Update your business cards. Make your business cards unique – make them memorable. Create or update your brochure or press kit.

Create a digital version of your brochure or press kit for your website. Redesign your website. Get creative with promotional products and give them away at the next networking event you attend.

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Get Out There, Start Networking

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6 ways to network and connect Write and memorize your elevator pitch. Register for a conference. Introduce yourself to local business owners.

Create and plan a local workshop. Join your local chamber of commerce. Rent a booth at a trade show.

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Direct Mail Marketing

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5 ways to create and send mailers Launch a multi-piece direct mail campaign. Create multiple approaches, and split test your mailings to measure impact. Include a clear and enticing call to action on every direct mail piece.

Use tear cards, inserts, props and attention-getting envelopes to make an impact with your mailings. Send past customers free samples and other incentives to regain their business.

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Advertising 101

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10 advertising ideas Create a radio campaign. Advertise in the Yellow Pages. Use Stickers or magnets to advertise on your car. Take out an ad in your local newspaper. Advertise on Facebook.

Advertise on a local cable TV station. Advertise on LinkedIn. Buy ad space on a relevant website. Use a sidewalk sign to promote your products, services and/or specials. Advertise on a local billboard.

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Get Social

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11 ways to get active on social media Get started with social media for business. Create a Facebook Page. Create a vanity URL or username for your Facebook page. Create a Twitter account. Reply or retweet someone else on Twitter

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11 ways to get active on social media List your business on Google Places. Start a business blog. Create content and stay consistent in blogging. Start social bookmarking your online content.

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Internet Marketing

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12 ways to market and promote your business on the internet Start a Google Adwords pay-per- click campaign. Start a Microsoft adcenter pay-per click campaign. Comment on a blog post. Start a Vlog. Upload a video to YouTube.

Check your online directory listings and get listed in desirable directories. Set up Google Analytics on your website/blog. Track your online reputation.

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12 ways to market and promote your business on the internet

Review and measure your Google Analytics statistics. Register a new domain name for a marketing campaign or a new product or service. Learn more about local search marketing. Sign up for a Help a Reporter Out (HARO) email list.

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Start Sending Emails

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7 marketing strategies using your email Create an email opt-in on your website/blog. Offer a free download or free gift for new subscribers. Send regular emails to subscribers. Start a free monthly email newsletter.

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7 marketing strategies using your email Use A/B testing to measure the effective of your email campaigns. Perfect your email signature. Add audio, video and social sharing functionality to your emails.

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The Extra’s

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7 create ways market and promote Start a contest. Create a coupon. Create a “frequent buyer” rewards program. Start a client appreciation program.

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68 Create a customer of the month program. Give away a free sample. Start an affiliate/referral program.

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Build and Foster Relationships

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13 ways to build relationships Send out a customer satisfaction survey. Ask for referrals. Make a referral. Help promote or volunteer your time for a charity event.

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13 ways to build relationships Sponsor a local sports team. Cross-promote your products and services with other local businesses. Join a professional organization. Plan your next holiday promotion.

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13 ways to build relationships Plan holiday gifts for your best customers. Send birthday cards to your clients. Approach a colleague about a collaboration. Donate branded prizes for local fundraisers. Become a mentor.

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Marketing Your Content

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6 ways to market your content Plan a free teleconference or webinar. Record a podcast. Write a press release.

Submit your press release to various distribution channels. Rewrite your sales copy with a storytelling spin. Start writing a book.

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Need Help with Your Marketing?

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6 ways to market your content Hire a marketing consultant. Hire a public relations professional. Hire a professional copywriter.

Hire a search engine marketing firm. Hire an intern to help with daily marketing tasks. Hire a sales coach or salesperson.

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Creative Marketing Ideas..

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6 creative marketing ideas Get a branded tattoo. Create a business mascot to help promote your brand. Take a controversial stance on a hot industry topic.

Pay for wearable advertising. Get a full body branded paint job done on your company vehicle. Sign up for online business training to revamp, expand and fine tune all your marketable skills.

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Your Branding & Marketing Specialists

Kreative Eye Design Fresh Ideas. Endless Possibilities. www.kreativeeyedesign.com

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