1© 2014 SmartDrive Systems, Inc. This information is intended for use by SmartDrive customers only. Any other use without the express written consent of SmartDrive Systems, Inc. is strictly prohibited.

COMPANY CONFIDENTIAL

May 2014Marketing Engagement

This document contains forward looking statements based on current expectations, forecasts, and assumptions of SmartDrive that involve risks and uncertainties. Forward looking statements are subject to risks and uncertainties associated with SmartDrive’s business that could cause actual results to vary materially from those stated or implied by such forward looking statements. This document and the statements contained herein should not be interpreted as a commitment on the part of SmartDrive, and SmartDrive cannot guarantee the accuracy of any information presented after the date of publication.

2© 2014 SmartDrive Systems, Inc. This information is intended for use by SmartDrive customers only. Any other use without the express written consent of SmartDrive Systems, Inc. is strictly prohibited.

COMPANY CONFIDENTIAL

Safety PersonaTransportation Safety Mgr. / VP of Safety and Risk Management

… overseeing DOT compliance, safety, policy development, driver training, and accident and injury prevention for more than xxx drivers…

… accountable for leading the loss prevention and risk management activities…

… responsible for safety and driver development programs and the continuous integration of safety culture

… active member of NPTC / TCA / ATA / State Association committees…

… been with the company since 19xx (15+ years)…

… active collaboration with peers on safety best practices...

Top of mind issues & concerns:• Accident frequency, severity, cost and

liability reduction• CSA Compliance / Violation • Driver safety, fatalities, and injuries• Vehicle safety, maintenance, and inspection

How to move them:• Illuminate Power of Video: Absolute Truth• Provide stories/data to converse internally• Measurement / KPI• Peer collaboration / conversation• ROI around unsettled issue reduction

3© 2014 SmartDrive Systems, Inc. This information is intended for use by SmartDrive customers only. Any other use without the express written consent of SmartDrive Systems, Inc. is strictly prohibited.

COMPANY CONFIDENTIAL

Efficiency PersonaVehicle Efficiency Manager / VP of Operations

… accountable for monitoring and improving the efficiency of the fleet…

… responsible for evaluating and piloting efficiency improvement programs and the continuous integration of an efficiency culture

… active member of NPTC / TCA / ATA / TMC State Association committees…

… been with the company since 19xx (15+ years)…

… active collaboration with peers on safety best practices...

Top of mind issues & concerns:• Cost of operations• Fuel Economy• Efficient Driving Practices

• Hard braking and acceleration• Tire wear • Aerodynamic Efficiency

How to move them:• Illuminate Power of Video: Absolute Truth• Provide stories/data to converse internally• Measurement / KPI• Peer collaboration / conversation• ROI around unsettled issue reduction

4© 2014 SmartDrive Systems, Inc. This information is intended for use by SmartDrive customers only. Any other use without the express written consent of SmartDrive Systems, Inc. is strictly prohibited.

COMPANY CONFIDENTIAL

Market TrendsWhat are driving conversations?

Reduced accident frequency & cost

CSA ‘Unsafe Driving’ measure

Company “Safety” policy

Driver exoneration Delivery accountability

Shipper liability / protection

Driver recruitment / training

Extended maintenance intervals

Workers comp claims

Driving Skills / softer driving benefits (fuel)

5© 2014 SmartDrive Systems, Inc. This information is intended for use by SmartDrive customers only. Any other use without the express written consent of SmartDrive Systems, Inc. is strictly prohibited.

COMPANY CONFIDENTIAL

Engagement

Video based Email / Nurture Thought Leadership Customer Story / Door Drop

How are we generating interest / ‘hand raisers’?

6© 2014 SmartDrive Systems, Inc. This information is intended for use by SmartDrive customers only. Any other use without the express written consent of SmartDrive Systems, Inc. is strictly prohibited.

COMPANY CONFIDENTIAL

Capture the broadest spectrum of risk

Flexible / Open-platform

• Real-time triggering from Active Safety System and other 3rd party systems (J1939)

• Leverage existing technologies / providing added context

Maneuver based triggering / capture & identify risky driving

Success tuned to customer business model

Consultative process from pilot-through-production

Why we win…How customers are recognizing value?

7© 2014 SmartDrive Systems, Inc. This information is intended for use by SmartDrive customers only. Any other use without the express written consent of SmartDrive Systems, Inc. is strictly prohibited.

COMPANY CONFIDENTIAL

Market Segments• High impact on CSA• On-time delivery / Shipper Liability• Fair & consistent coaching

For-Hire(Truckload)

• Congested route / risk mitigation• Delivery commitment• Driver exoneration

For-Hire(Ded. / Multi-stop)

• Brand Protection• Safety Culture• Continuous Improvement

Private Fleet(Distribution)

• Route Adherence• Shipper requirements• Brand / Neighborhood reputation

Private Fleet(Last Mile)

• Complex delivery process• High Risk maneuvers / High impact collisions • Injury / Workman’s Compensation

Specialty(Oil/Gas)

Millis Transfer Titan Transfer Barney Trucking

Goggin Warehouse Kenco Verst Group Logistics

United Natural Foods Golden State Foods Bozzuto’s Associated Wholesale

Loomis Brink’s The ICEE Company

Bulkmatic Transport KS Industries Kimrad

8© 2014 SmartDrive Systems, Inc. This information is intended for use by SmartDrive customers only. Any other use without the express written consent of SmartDrive Systems, Inc. is strictly prohibited.

COMPANY CONFIDENTIAL

ProView Powered by SmartDriveWhat is ProView Powered by SmartDrive?

• Meritor WABCO’s Fleet Performance Management System• Active and Predictive Safety Strategies are a STRONG Combination

• Active Safety mitigates the unavoidable• Predictive Safety mitigates the avoidable

• Enhances Meritor WABCO’s Efficiency message• Content Rich Web Portal providing

• Installation, Training, and Support Resources• Safety & Efficiency Program Resources & Best Practices• Integrated Coaching Workflow• Fleet Discussion Forum• Link to Meritor WABCO Safety and Efficiency Products• You-Tube Channel• Gateway to SmartDrive Account

9© 2014 SmartDrive Systems, Inc. This information is intended for use by SmartDrive customers only. Any other use without the express written consent of SmartDrive Systems, Inc. is strictly prohibited.

COMPANY CONFIDENTIAL

ProView Sales Materials• IPAD Hosted

• External Eyes• Sales Presentation• Safety and Efficiency Related Videos• Sales Brochure

• Internal Eyes• Pricing Matrix• Sales Process• Fleet Account List

10© 2014 SmartDrive Systems, Inc. This information is intended for use by SmartDrive customers only. Any other use without the express written consent of SmartDrive Systems, Inc. is strictly prohibited.

COMPANY CONFIDENTIAL

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COMPANY CONFIDENTIAL

WebSite: http://www.proviewfps.com/

12© 2014 SmartDrive Systems, Inc. This information is intended for use by SmartDrive customers only. Any other use without the express written consent of SmartDrive Systems, Inc. is strictly prohibited.

COMPANY CONFIDENTIAL

WebSite: http://www.proviewfps.com/Current Content

• Link to Meritor WABCO Safety and Efficiency Products

• Gateway to SmartDrive Account

Future Enhancements• Installation, Training, and

Support Resources

• Safety Program Resources & Best Practices

• Integrated Coaching Workflow

• Fleet Discussion Forum

• You Tube Channel

• ProView Videos

• Fleet Testimonials

13© 2014 SmartDrive Systems, Inc. This information is intended for use by SmartDrive customers only. Any other use without the express written consent of SmartDrive Systems, Inc. is strictly prohibited.

COMPANY CONFIDENTIAL

WebSite: http://www.proviewfps.com/

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COMPANY CONFIDENTIAL

WebSite: http://www.proviewfps.com/SmartDrive Page Link

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COMPANY CONFIDENTIAL

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