Short’s Brewing Company Campaign 2012Short’s Brewing Company Campaign 2012

Google Adwords Campaign•In order to promote Short’s we’ll advertise using Google Ads•Targeting age range of 21-49•Campaigns will start two weeks before festivals

Adwords ContinuedAdwords Continued•Promoting all the products that Promoting all the products that will be at each festivalwill be at each festival•Promote Twitter hashtag Promote Twitter hashtag contest concurrently with ads contest concurrently with ads for upcoming festival for upcoming festival appearances.appearances.

Currently Short’s has 13,693 Fans on Currently Short’s has 13,693 Fans on Facebook and 4,894 Followers on TwitterFacebook and 4,894 Followers on Twitter

#MIShort#MIShortss

Short’Short’s s

Swag!Swag!

Festivals and Sponsorships!Festivals and Sponsorships!

Beer TentsBeer Tents

Budget

$15,000

40% 40% Sponsorship/FestivalsSponsorship/Festivals

25% Google AdWords25% Google AdWords 15% 15% Facebook/Twitter/FlicrFacebook/Twitter/Flicr

20% Swag20% Swag

Remember, Please Drink Remember, Please Drink Responsibly Responsibly