BECOMING A CUSTOMER-CENTRIC ORGANIZATION

Anabela Perozek@ShoeBuyCMOShoeBuy

2

Becoming a

Customer-Centric

Organization

Anabela Perozek, CMO, ShoeBuy

@shoebuy

Established in 1999

Headquartered in Boston, MA

Continually ranking in Internet Retailer’s Top 100

Rated Excellent by Stella Service

Parent company is IAC

1200+ brands

1 million+ products

Our

journey

A company’s infrastructure

must support this for it to become a reality.

Where we began

6

Warehousing

data

We’re not perfect yet, but we

are getting to where

we need to be now.

Call Center

The

customer

2008

2011

2013

Teamwork

We need to live up to the

brand both externally

and also internally

Today

Continuing to Innovate

2

0

Thank you!