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• When relocating to a new city, it’s hard to find the perfect neighborhood.
• - Personal research takes a lot of time• - Information is in disparate websites• - True proximity is hard to assess• - How do you know you can trust the information?
Fundamental Problem
Simplify the online process of finding the perfect neighborhood, by:
• personalizing the approach, unique to the user’s needs
• showing proximity to an ‘epicenter’ • replicating the community experience• aggregating everything in one website, tailored to
each person’s interests
User Opportunity
Business Opportunity
• 30 million US households relocate every year; US market spends $800 million annually on relocation costs
• Corporations spend up to $1,200/day for relocation specialists to conduct ‘familiarization’ trips. Replicating the relocation ‘fam’ trip can save at least one day ($1,200 per employee)
• On average, professionals relocate every five years; the city-based approach can scale worldwide
• Personalized
• Comprehensive
• Visual
• Search by proximity to an 'epicenter'
Our Advantages
Refer Neighborhood Match Mock-up
DEMO
Business Opportunity
• US Home Sales - $1 trillion / year
• Realtor Advertising spend - $9.2 billion* / year
• Less than $1 billion currently spent online
• Online advertising share growing rapidly.
(* src move.com/realtor.com)
BUSINESS MODEL & COSTS
• Revenue Model• Realtor leads• Apartment rental leads• Display Advertising
• Business Model Viability• Projections and estimates
based on 300k unique users per month by Yr. 2
• Ongoing conversations with Redfin and Seattle Rentals
• Biggest risk• Traffic + Customer Acquisition
cost
Fixed costs Yr2Prod Dev. - 5 engineers, 10 cities $400,000 Traffic & Marketing $200,000 Sales - 5 employees $200,000
$800,000
RevenueTotal projected unique visitors 3,600,000
Anticipated "leads" conversion rate 1%Revenue per lead $30
Total revenue$1,080,00
0 Revenue per view/user $0.30
Business model viability analysisTotal costs per view/user $0.22 Total revenue per view/user $0.30 Profit per view/user $0.08
Projected Yr2 profit estimate $280,000
Sales & MarketingUser Acquisition Partnerships•SeattleRentals.com •Estately•Redfin
Other User Acquisition Channels•SEM/SEO•Social Media
ZillowTruliaMLS
RedfinEstatelyEquity ResidentialSeattlerentals.com
Wells FargoCartusColdwell Banker Bain
Data Providers: -Map: Google, Bing, Maponics-Schools: Education.com, greatschools.com-Demographics: census.gov-Traffic: News agencies, GPS companies -Crimes: Spotcrime.com -OnBoardInformatics Corp.-Walkscore
PARTNERS & ALLIESP
oten
tial b
enef
its
Feasibility, Partner Growth Tapered
low
high
highlow
First 6 monthsMVP (Seattle)
Next 2 yearsScale to 10 cities
Product Development
Bootstrap 5 engineers @ $80k= $400k/yr.
Traffic & Marketing Partnerships Partnerships + Campaigns= $200k/yr.
Sales: signup 100 agents per city
Bootstrap 5 employees@ 40k= $200k/yr.
Cash Needed $0 $800k/yr.
Ballpark Annual Revenue Opp.
$32.5k per year@60k visitors
$1.95m/[email protected] visitors
Forecast
RISKS
User acquisition• Maximize the partnership and syndication model.
Lead quality• Focus user acquisition on highly interested users
• Expand leads to multiple sectors e.g. rentals, movers, relocation specialists etc.
Competition from other providers• Build exclusive partnerships
• Get to top markets faster
NEIGHBORHOOD TEAM
ErlanMarket Analytics
KostubProduct Strategy
SonalTeam Leadership
Zane Program Mgmt.
LynannBusiness
Development
Experienced Professionals: 60+ years combined experience
Technical Talent: Microsoft, Google, Amazon, Cisco, Lockheed Martin
Leadership: Collectively manage 100+ professionals & $8M revenues
International Markets: Lived/worked on four continents
Start-up Experience: Six previous start-ups
We are customers: 14 relocations to different markets
Committed to Excellence: Driven to be in top 2% of Venture Lab
SUMMARY
Neighborhood match is a personalized experiential service to help you find the perfect neighborhood that meets your needs.
We’re in the conceptual stage and actively working on the user acquisition and lead quality story. We would love to receive your support in making this product come to life!
CONTACT US
Please share your thoughts! We would love to hear from you and answer your questions.
Feel free to email us at : [email protected]
