1. KNOW YOUR CONSUMER GROW YOUR BUSINESS 2013 POCKET REFERENCE BOOK:VIETNAM

2. AN UNCOMMON SENSE OF THE CONSUMER. Underst a n d w h a t p e o p l e w a t c h , what th e y b u y a n d ho w t h e y s e e you onli n e . We m e a s u re o v e r h a l f of all gl o b a l a d v e r t i s i n g. Pro v i d e T V ratin g s f o r 3 0 c o u n t r i e s a ro u n d the worl d . Tr a c k 8 0 p e rc e n t o f a l l internet u s a g e . S c a n b i l l i o n s o f puchase s e v e r y y e a r. 3. household income classificationWE ARE NIELSEN Whether youre eyeing markets in the next town or across continents, we understand the importance of knowing what consumers watch and buy. Thats our passion and the very heart of our business. We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide. And were constantly evolving, not only in terms of where we measure, or what we measure, but also in how our insights can help you drive profitable growth. So lets put our heads together. Well bring our insight to your business and help you grow.3 4. 4household income classificationWE KNOW VIETNAMESE CONSUMERS Established in Vietnam since 1993, Nielsen has become the countrys leading provider of marketing and consumer information, offering strong capabilities and local knowledge across qualitative, quantitative, media and retail measurement led by teams covering FMCG, Consumer Products, Automotive, Finance, Pharmaceuticals, Telecommunications, Industry and Manufacturing, Real Estate and Tourism. Nielsen Vietnam conducts over a quarter of a million interviews annually and has a continuous monthly retail audit service covering over 90% of the urban population as well as regular rural measurement since 2004. 5. household income classification5OUR SOLUTIONS CONSUMER INSIGHTS FOR SMARTER DECISIONS C IA LHCOMMUNICATETIGENTATI ONDISTRIBUTEURKENSEMPEREMDESIGNMA RIDENTIFYOPENTSOSVATIONINO NGEFFECTIVENESSEA AU DIENCE MSCOMPREHENSIVE END-TO-END CONSUMER INSIGHTS FOR FASTER, SMARTER, BETTER DECISIONS TO HELP YOUR BUSINESS GROW.Segmentation We analyze billions of data points from a host of sources, and from that, we can help show you consumers as they really are: unique segments instead of opaque lines on a spreadsheet or points on a map. We create custom segments to reach consumers that live between, or across, demographic segments.Innovation It might seem like a simple question, but the truth is, consumers often dont know themselves. Our innovation approach identifies not only what consumers say they need, but also needs that havent yet been articulated. Thats where breakthrough product opportunitiesthose with true potential to achieve sustainable growth for your business reside. 6. 6household income classificationMarketing Effectiveness We collaborate with manufacturers, retailers and media companies so you can evaluate your marketing strategy from every angle. Our shared goal is to make the critical connection between your marketing and sales. Did your most profitable audience see your message? Did consumers respond positively? Did your activities influence them to buy your product, watch your show or sign up for your service? Which of your messages and media delivered the best results?Social Were on top of social media because we know its intensity and immediacy cant be overestimated. Our social media gurus have the inside track on the billions of social media conversations happening right now. By diving into the sea of digital chatter, we can provide you with real-time data to help you fine tune your market research. Well also help you uncover new customer segments, track brand health and advance your messaging.Shopper Thats where Nielsen comes in. Not only will we help you understand who your shoppers are, but well pinpoint what theyre buying, where and when and why. Then, well help you reach them. Understanding shopper attitudes, motivations and behaviors is crucial in creating a roadmap that funnels traffic in your direction. With this complete picture, well help you reach your shoppers effectively and improve the performance of your stores, categories and brands.Audience Measurement Our audience measurement data and advanced solutions provide a comprehensive picture of how, when and where your consumers are connecting with content. With this insight, you can create programming that viewers love, which will make you a hit with advertisers. 7. household income classification7NIELSEN VIETNAM TRACKED CATEGORIES BeverageFoodEnergy DrinkBiscuits & Pie Bouillon MSGFruit JuiceChili SauceInstant CoffeeCooking OilPackaged WaterPersonal CareHousehold Milk Based Care ProductsBaby ProductsCIGHair Dishwashing Milk Powder Conditioner Liquids SyndicatedBaby CerealCigaretteBody Cream LotionFabric SoftenerSpoon YoghurtBaby DiaperDeodorantsFacial TissueFacial Care ProductsHousehold CleanerSweetened Condense MilkGumsBeerHousehold Feminine Protection Insec. Aerosol & Coil RTD Tea* Mouth Household Wash MayonInsec. Lotion RTD Milk* Personal naise Wash RTD Laundry Meal Maker Coffee* Products Shampoo Instant NoodlesSport DrinkSauces ToothbrushTea bag Tonic food DrinkSnack ToothpasteTissue 8. 8household income classificationMD NOTE Its extraordinary how much the Vietnam landscape has changed since the first edition of the Nielsen Pocket Reference Book back in 2006, and the hunger for more information in Vietnam continues to grow. The last 12 months have certainly been very challenging for many companies in Vietnam, but we must remember for the most part, we continue to live in one of the most dynamic, volatile and exciting markets in the World. With this, the need to understand the changing landscape becomes increasingly more important. Equally, the companies that continue to succeed in Vietnam will be those that increase investment, increase innovation and most importantly, increase their understanding of the consumer. The use of technology continues to grow in Vietnam and as a result we have consumers and shoppers that not only are more informed about products and services, but they are also more demanding than ever before. This consumer is not only sourcing information from traditional formats such as TV and print, but they are accessing the internet and doing this more on the go, via mobile phones and tablets. With one of the fastest growing middle classes in the world, the thirst for innovation and exciting propositions will only grow. As a result, we are confident that Vietnam will continue to be a major destination for investment. Welcome to the 8th edition of the Nielsen Pocket Reference Book. This years version is a compilation of Nielsen findings over the past year, and our hope is that it helps you to identify trends in Vietnam and serves as a first stop reference when you have questions about the market and your specific area of interest. We have again included our own proprietary research as well as figures from the Vietnam Government Statistics Office. Sincerely, Vaughan Ryan 9. household income classification9WHATS IN THE BOOK? 1.INTRODUCTION Company profile03 04 Tracked Categories07 MD Note082.NIELSEN INSIGHTS - AT A GLANCE Vietnam Consumer Confidence Survey Q4 201212nd23 Vietnam Grocery report35 Personal Finance Monitor study45 Business Barometer Survey 2 half 2012103. VIETNAM RETAIL OVERVIEW Shopper Trends 2012524.HOUSEHOLD INCOME CLASSIFICATION585. VIETNAM BY THE NUMBERS Demographic625464 Economy81 Industry structure83 Output and Trade90 Statistics by key cities99 Health and Living Standards109 Key international economic data121 10. NIELSEN INSIGHTS AT A GLANCE 11. 2 12. 12nielsen insights At a glanceNIELSEN GLOBAL CONSUMER CONFIDENCE SURVEY Concerns and Spending Intentions Around Asia Pacific in Q4 2012 The Nielsen Global Consumer Confidence Survey is conducted online in Europe, Asia Pacific, North America and the Middle East about consumers confidence levels and economic outlook. The Nielsen Consumer Confidence Index is developed based on consumers confidence in the job market, status of their personal finances and readiness to spend. The survey is conducted quarterly across 58 countries. The following results are from Quarter 4, 2012 survey.ASIA PACIFIC (AP) COUNTRY ABBREVIATIONS AustraliaAUChinaCNHong KongHKIndiaINIndonesiaIDJapanJPMalaysiaMYNew ZealandNZPhilippinesPHSingaporeSGSouth KoreaSGTaiwanTWThailandTHVietnamVN 13. nielsen insights At a glance2007 2012 VIETNAM CONSUMER CONFIDENCE INDEX13 14. 14nielsen insights At a glanceREGIONAL CONSUMER CONFIDENCE 15. nielsen insights At a glancePERCEPTIONS OF LOCAL JOB PROSPECTS OVER THE NEXT 12 MONTHSQ3. Do you think job prospects in your country over the next 12 months will be: Base : All respondents n=10110PERCEPTIONS OF LOCAL JOB PROSPECTS OVER THE NEXT 12 MONTHS - VIETNAMBase : All respondents n=1011015 16. 16nielsen insights At a glancePERCEPTIONS OF STATE OF PERSONAL FINANCES OVER THE NEXT 12 MONTHSQ4.:Do you think the state of your own personal finances in the next 12 months will be Base : All respondents n=10110 17. nielsen insights At a glance17PERCEPTIONS OF STATE OF PERSONAL FINANCES OVER THE NEXT 12 MONTHSBase : All respondents n=10110 18. 18nielsen insights At a glancePERCEPTIONS OF GOOD / BAD TIME FOR PEOPLE TO BUY THE THINGS THEY WANT AND NEED OVER THE NEXT 12 MONTHSQ5. Considering the cost of things today and your own personal finances, would you say at this moment the time to buy the things you want and need Base : All respondents n=10110 19. nielsen insights At a glance19PERCEPTIONS OF GOOD / BAD TIME FOR PEOPLE TO BUY THE THINGS THEY WANT AND NEED OVER THE NEXT 12 MONTHSBase : All respondents n=10110 20. 20nielsen insights At a glanceHOW TO UTILIZE SPARE CASH AFTER COVERING ESSENTIAL LIVING EXPENSESQ6. Once you have covered your essential living expenses, which of the following statements best describes what you do with your spare cash: I spend on Base : All respondents n=501 21. nielsen insights At a glanceMAJOR CONCERNS OVER THE NEXT 6 MONTHSQ7a. What is your biggest concern over the next six months? / Q7b. What is your second biggest concern over the next six Base : All respondents n=50121 22. 22nielsen insights At a glanceCOMPARED TO THIS TIME LAST YEAR, HAVE YOU CHANGED YOUR SPENDING TO SAVE ON HOUSEHOLD EXPENSES?Q11. Compared to this time last year, which of the following Base : All respondents n=7014 23. nielsen insights At a glanceCONNECT WHEREVER PEOPLE WAT C H. We c a n h e l p y o u n a v i g a t e t h e v a r i o u s s c re e n s a n d devices they use in and out o f t h e h o m e , m a ki n g s e n s e o f t h e re l a t i o n s h i p b e t w e e n each, and defining the best c h a n n e l s f o r y o u t o d i re c t your messaging or content.23 24. 24nielsen insights At a glanceHEAR THE VOICE OF THE VIETNAMESE CONSUMER. For the g ro w i n g Vi e t n a m e s e m a r ke t , where th e o n l y c o n s t a n t i s c h a n g e , understa n d i n g t h e d u y n a m i c c o n s u m e r i s critical. In t e g r a t i n g d a t a f ro m p u rc h a s e and reta i l m e a s u re m e n t s o u rc e s w i t h offline a n d o n l i n e c o n s u m e r re s e a rc h , w e are able t o d e t e c t w h at i n f l u e n c e s a n d impacts p e o p l e s d e c i si o n . 25. nielsen insights At a glance23BUSINESS BAROMETER 2ND HALF 2012 How businesses think about the economic environment in Vietnam The Nielsen Business Barometer is an online survey designed to gauge Vietnams business leaders sentiment. Topics include advertising spend, growth forecasts and among other current hot topics. The online survey is conducted twice-yearly and covers companies from various industries throughout Vietnam. The first wave is conducted April/May and the second wave is conducted September/October.GETTING AHEAD OF THE CHANGING CONSUMER1Vietnam is still growing and in some cases world leading growth despite poor recent PR over 40% of companies performed better than expected2Inflation is less of an issue and now its down to competition and expansion3Growth of the middle class and opportunities4Creating value-based pricing proposition5Its about access to internet, not about the hardware6Distribution is still king7We all know about AEC, but little action has been undertaken 26. 24nielsen insights At a glanceDESPITE ECONOMIC CHALLENGES, MORE COMPANIES MANAGED TO BEAT THEIR BUSINESS TARGET THIS YEAR Business performance compared to overall target 27. nielsen insights At a glance25SIGNIFICANT SHIFT IN BEHAVIOR IS FORCING US TO BE MORE MOBILE THAN EVER BEFOREQ12: Which of the following issues concern you in terms of the impact they may have on your business? Rank the top three (3) issues that concern you where 1=most concerned, 2= second most concern and so on. Source: Nielsen Business BarometerBUT ARE OUR CONCERNS ALIGNED WITH CONSUMERS? Top 5 supplier / manufacturer concerns 1) Competitive pressure/ activity/ growthTop 5 consumer concerns$ 1) The economy2) Inflation 3) Low GDP growth3) Job security4) Labor force skill shortage$ 2) Increasing utility bills (gas, electricity, water...)4) Increasing food prices5) VND devaluation5) HealthBase: Respondents in Auto, FMCG, Telco, Travel, PharmaBase: All SampleWhich of the following issues concern you in terms of the impact they may have on your business? Rank the top three issues that concern you where 1=most concern, 2=second most concern, etc... Source: Nielsen Business Barometer & Global Consumer Confidence survey Q412 28. 26nielsen insights At a glanceDIFFERENT SHOPPING BEHAVIOR EXISTS ACROSS CATEGORIES Household care 55%: Buy bigger packs to save money 50%: Purchase more on promotion 36%: Trade down to cheaper products 32%: Change channel to save money Personal care 41%: Purchase more on promotion 27%: Buy bigger packs to save money 27%: Change channel to save money Food & beverage 36%: Change channel to save money 36%: Purchase more on promotion 32%: Buy bigger packs to save money 27%: Purchase more local/ Vnese brands Milk 41%: Purchase more on promotion 27%: Buy bigger packs to save money 27%: Change channel to save money 27%: Purchase more local/ Vnese brands Tobacco 27%: Not buy some non-essentials 23%: Buy less / smaller packs of the same products 23%: Change channel to save moneyQ16b.Over the next 6- 12 months, how do you anticipate Vietnamese consumers will change their purchasing behavior towards each category below? 29. nielsen insights At a glance27MIXED OUTLOOK TOWARDS BUSINESS CONDITIONS IN VIETNAM, WITH MORE THAN , ONE THIRD FEELING LESS OPTIMISTIC ABOUT THE CONDITIONS IN THE NEXT 6-12 MONTHS Expectations on business conditionsQ7,: Over the next 6 to 12 months, do you believe that business conditions in Vietnam & your industry are more likely to improve or deteriorate? Base: all respondents 30. 28nielsen insights At a glanceNEVERTHELESS, MORE THAN TWO THIRDS OF BUSINESS LEADERS STILL LOOK FORWARD TO NEVERTHELESS, MORE THAN TWO THIRDS OF BUSINESS DOUBLE-DIGIT GROWTHLEADERS STILL LOOK FORWARD TO DOUBLE-DIGIT GROWTH. Expected company growth rateQ11: What do you think your company growth rate will be for the next 12 months? Base: all respondents 31. nielsen insights At a glance29ORGANIC GROWTH CONTINUES TO BE THE DRIVER OF MOST OF OUR SUCCESS, BUT HOW LONG IS THIS SUSTAINABLE? Expected 3 key factors of company growth797453442693 Q11b: What do you think are the 3 key factors of growth for your company for the next 12 months? Base: all respondents 32. 30nielsen insights At a glanceASEAN ECONOMIC COMMUNITY (AEC) The AEC changes are fast-approaching, but little action has been undertakenASIA CONTINUES TO BE THE GROWTH ENGINE 33. nielsen insights At a glance31OVER THE PAST TEN YEARS THE MIDDLE CLASS CONSUMER REPRESENTS THE FASTEST GROWTH IN HOUSEHOLD EXPENDITURES Sources: Nielsen Analysis, World Bank World Development Indicators (average 1999-2008)AND VIETNAM IS SET TO SEE AN ENORMOUS RISE AND VIETNAM IS SET TO SEE AN ENORMOUS RISE IN ITS IN ITS MIDDLE CLASS CONSUMER SEGMENT AND MIDDLE CLASS CONSUMER SEGMENT AND SPENDING SPENDING* OECD Development Centre (middle class defined as households with daily expenditures between US$ 10 and US$ 100 per person) 34. 32nielsen insights At a glanceWHILST GETTING EXCITED ABOUT EXPORT AND INVESTMENT OPPORTUNITIES UPON JOINING THE AEC, COMPANIES ARE OBVIOUSLY CONCERNED ABOUT INCREASED COMPETITION PRESSURES 5. More FDI (6%) 5. More FDI (6%) What do you think will be the biggest benefits & the biggest challenges for Vietnamese companies once Vietnam joins the AEC? 35. nielsen insights At a glance33THAILAND, INDONESIA AND MYANMAR ARE CONSIDERED THE TOP THREE BIGGEST THREATS TO VIETNAMESE PRODUCTS AND SERVICES The biggest threat to Vietnamese products/serviceThe biggest threat to Vietnamese products/serviceQ27. Which member country do you consider to be the biggest threat to Vietnamese products/services? Q28. Why did you select this country? 36. 34nielsen insights At a glanceAEC INTEGRATION, COMPANIES HAVE LANS AROUNDTO AEC INTEGRATION, COMPANIES IN THE LEAD UPGRADING LABOR SKILLS AND HAVE IMPLEMENTED PLANS AROUND UPGRADING G BUSINESS COMPETITIVENESS LABOR SKILLS AND STRENGTHENING BUSINESS COMPETITIVENESS DOMESTICALLY Business actions from now until 2015 AEC IntegrationIN THE LEAD TO AEC INTE IMPLEMENTED PLANS AR STRENGTHENING BUSINE DOMESTICALLY.Q32. What actions have your company/will your company take from now until the 2015 AEC integration? 37. nielsen insights At a glanceHITTING THE RIGHT PRICE. Hi t t i n g t h e p r i c i n g s w e e t s p o t re q u i re s a d e t a i l e d a n a l y s i s of not only your competition, b u t a l s o e m e rg i n g e c o n o m i c s a n d c o n s u m e r t re n d s . We c a n help you optimize your pricing a n d p ro m o t i o n s t r a t e g y t o a l i g n w i t h b r a n d a n d p ro f i t g o a l s f o r y o u r e n t i re p ro d u c t portfolio.35 38. 36nielsen insights At a glanceCAUSE A N E F F E C T. Our Ma r ke t i n g Ef f e c t i v e n e s s practice g i v e s y o u t h e compara b l e m e t r i c s a n d insights y o u n e e d t o e n s u re that you r m e s s a g e s a re g o i n g through t h e r i g h t c h a n n e l s a n d platform s ; t h a t t h e y re re a c h i n g and reso n a t i n g w i t h t h e r i g h t people a n d g e t t i n g the righ t re a c t i o n . 39. nielsen insights At a glance35VIETNAM GROCERY REPORT - 2012 Nielsen Vietnam introduces the annual update of the Grocery Report which gives an overview and food or thought on the FMCG industry and covers consumer insights and new trends on the horizon for Vietnam.A CHALLENGING 2012 BUT GOVERNMENT FORECASTS ARE CERTAINLY IMPROVING AND INFLATION HAS REDUCED AS AN ISSUE 40. 36nielsen insights At a glanceHOWEVER, RETAIL SECTOR IS STILL ATTRACTIVE TO FOREIGN INVESTORS DESPITE TOTAL FDI DECREASES Value growth rate vs. LYSource: Foreign Investment Agency - Ministry of planning and investmentVIETNAM IS STILL THE FASTEST GROWING FMCG MARKET 41. nielsen insights At a glance37ACROSS MOST CATEGORIES, PARTICULARLY BEVERAGES FMCG (Inc. Beer) Beverage (Inc. Beer)Milk Based ProductFood (excl Milk Base)%%%%Personal CareCigaretteHousehold Care1 %1 %% 42. 38nielsen insights At a glanceTRADITIONAL TRADE DOMINATES IN SEA BUT MODERN RETAILING IS EXPANDING ITS FOOT PRINT. VIETNAM HAS BIG ROOM TO GROW IN TERMS OF MT STORE DENSITY 43. nielsen insights At a glance39TRADITIONAL TRADE IS STILL THE DOMINANT CHANNEL IN VIETNAM WHILE MODERN TRADE SPEEDS UP OPENING STORES ESPECIALLY IN HANOINotes: Modern Trade contribution ( inc. Saigon Co.op, exclude Metro) Based on 36 largest urban areas in Vietnam : 4 Cities includes Haiphong, Danang, Cantho and Nhatrang 44. 40nielsen insights At a glanceSUPERMARKETS IMPLEMENT A WIDE VARIETY OF PROGRAMS TO BUILD LOYALTY AND ATTRACT CONSUMERS 45. 41TO ADAPT, CONSUMER ARE HAVING MORE ECONOMIC REACTIONS WHICH VARY A LOT (I.E. CONSUMING SAME BUT LARGER PACKS, DOWNGRADING AS WELL) Change in Volume Change Change in Pack in Volume of consumption of consumption size purchasedChange in Packin Brand Change size purchased purchasedMore amountBig pack Cheaper brandSame Same amountpackSame pack brand SameLess amountSmall Less amount packSmall pack Expensive brand437927875943 879 1527 1859 27782238 1533 1829 2755 2229708511 7029 36567111 71 6736 56 7162 56Change in Pack size purchasedLaundry BouillonBouillon Hair ConHair Con ShampooShampoo Fab SoftLaundry Bouillon17Change in Brand purchasedMore amountBig packCheaper brandSame amountSame packSame brandSmall packLess amount 87Fab Soft LaundryHair ConShampooFab SoftLaundryChange in Volume of consumption174379275981518Expensive brand 272238332955267 85297011 7136 56 67727162 575618BouillonHair ConFab SoftShampooLaundryBouillonShampooLaundryFab SoftBouillonHair ConShampooHair Con1713Laundry454241Source: Consumer Omnibus Vietnam, Sept 2011Bouillon Hair Con18 13How do you change your shopping habits shopping habits How do you change your to adapt to the price increases? price increases? to adapt to the42411845 42Hair Con Shampoo41136256Shampoo Fab Soft57Fab Soft Laundry5738785Laundry87More amount Big packSame amountFab SoftitsNIELSEN INSIGHTS AT A GLANCE 46. 42nielsen insights At a glanceNESTING CONSUMERS ARE HEADING BACK TO THEIR HOUSE%% 47. nielsen insights At a glance43CONSUMERS ALSO SEEK VALUE THROUGH UPTRADING TO MORE PREMIUM PRODUCTS AND OR BUYING BIG PACKS OR POUCH TO SAVE MONEY 48. 44nielsen insights At a glance92% OF VIETNAMESE CONSUMERS ARE MORE LIKELY TO TRUST RECOMMENDATIONS FROM PEOPLE THEY KNOW* 49. nielsen insights At a glanceFIND THOSE YOU SHOULD BE LOOKING FOR. We kno w w h e re t h e y a re , what th e y re l o o ki n g for and h o w t h e y c h o o s e . Our Ma r ke t St r u c t u re & Segme n t a t i o n p r a c t i c e h a s the ins i g h t s a n d t h e q u a l i t y data to h e l p y o u d e f i n e which c u s t o m e r s a re r i g h t (and re a d y) f o r y o u , a n d t h e best wa y s t o re a c h t h e m .45 50. 46nielsen insights At a glanceBE MORE SOCIAL. We l l h e l p y o u l i s t e n a n d l ea r n w h a t t h e y re a l l y v a l u e , and turn up the volume on your own social business strategy so your brand experience shows consumers t h e y re b e i n g h e a rd . A n d start contributing to the conversation. 51. nielsen insights At a glance45PERSONAL FINANCE MONITOR This syndicated study looks at consumer behavior towards personal finance, such as current satisfaction with banks, attitudes towards credit card and lending internet banking usage and more. The study is conducted monthly (n=600) in HCMC and Hanoi. This study utilizes random sampling and face to face surveying.EXECUTIVE HIGHLIGHTS Concern for the economy is the top concern since 2011 Consumers have less cash, less options and more worries Deposit/savings the safest bet for most Vietnamese consumers Interest rates and Trust/ Security are key influencing factors Whilst consumers tend to self-rely on making investment decisions, Peer influence is also critical Bricks and mortar banks still the main preference for consumers Customer experience should remain a higher priority On-site is the key channel to drive new initiatives such as online banking 52. 46nielsen insights At a glancePEER RECOMMENDATION BECOMES MORE CRUCIAL, ALSO IMPACTING CONSUMER PERCEPTION TOWARD BANK IMAGERYSource: Nielsen PFM; Those aware of banks in each quarter (n=663, 685, 793) in Q21 & Q107 AND THIS IS A SIMILAR FACTOR INFLUENCING NON-USERS AND THEIR TRUST TOWARDS BANKS Source: Nielsen PFM; Q61 Non-banked respondents in Q212 (n=1007) 53. nielsen insights At a glance47BESIDES INTEREST RATES, TRUST/SECURITY IS VITAL FOR CONNECTING WITH CONSUMERS SAVINGS; WHILST PROMOTION APPEALS TO LESS RISK ADVERSE CONSUMERSSource: Nielsen PFM; Nielsen QualiXpress Groups (Aug12) 54. 48nielsen insights At a glanceUNLIKE THEIR GLOBAL COUNTERPARTS, VIETNAMESE WOMEN MAY BE A BIGGER SOURCE OF GROWTH FOR BANKS 55. nielsen insights At a glance49YET, STILL LIMITED USAGE AND THEREFORE, CONSUMERS INTERACTIVE EDUCATION IS KEY TO ENCOURAGING MORE TRIAL 56. 50nielsen insights At a glanceSAFETY AND TRUST ARE CRITICAL TO ATM/ DEBIT CARD ACQUIREMENT WITH CONSUMERS Source: Nielsen PFM; Q40; Q126 ATM/ Debit card users in Q212 (n=673) 57. nielsen insights At a glanceCASH IS KING BUT PAYMENT VIA CREDIT CARD REMAINS A GOOD OPPORTUNITY, BUT NEED TO ADDRESS SAFETY AND TRUSTSource: Nielsen PFM; Q10 Those aware of credit card in each quarter (n=399; 473); Nielsen Global survey on Investment (Q212)FOOD FOR THOUGHT Consumers are really concerned about the economy Trust and security are vital to our banks success How do consumers really feel about us in this area? And interest rate but how much control do we have over this? Customer experience should remain a higher priority On-site is the key channel to drive new initiatives such as online banking In-store banking is still critical to our success How do we measure success in this area? How do we maximize in-store communications? Where to next? Online, mobile51 58. VIETNAM RETAIL OVERVIEW 59. 3 60. 54Vietnam retail overviewSHOPPER TRENDS 2013 VIETNAM The retail environment is highly competitive and retailers and manufacturers need to compete for the share of wallet to serve the needs of increasingly knowledgeable consumers. The Shopper Trends Report aims to provide a comprehensive overview of the retail environment by answering questions around retailers, shopper satisfaction and their habits. The fieldwork process starts in Q4 of each year and spans across HCMC, Hanoi, Can Tho and Danang with 1,500 respondents interviewed. 61. Vietnam retail overview55SHOPPERS ARE STILL TIGHTENING THEIR BELTS, ALTHOUGH CONCERNS OVER RISING FOOD PRICE DID EASED DOWNNOTE THAT SHOPPERS ARE GETTING MORE CAUTIOUS THIS YEAR, DESPITE BEING OPEN TO NEW BRANDS/ PRODUCTS 62. 56Vietnam retail overviewSHOPPERS ARE STILL VERY RELUCTANT TO VISIT RETAILER WEBSITES, BUT WHEN THEY DO, A PROMOTION SEARCH IS THE OVERWHELMING REASON 63. Vietnam retail overviewK N O W W H AT T H E Y R E A L LY THINK. We kn o w t h e b e s t w a y s t o mi x a n d m e a s u re y o u r p ro d u c t portfolio while evaluating y o u r b r a n d e q u i t y. To h e l p g ro w y o u r b r a n d , w e p ro v i d e t h e a l l - i m p o r t a n t l o o k a ro u n d t h e c o r n e r b y i d e n t i f y i n g attitudes and behaviors t h a t a re n o t y e t m a i n s t re a m .57 64. 58Vietnam retail overviewH AV E T H E M C H E C K Y O U O U T. Working w i t h t h e b i l l i o n s o f a n n u a l transact i o n s w e m e a s ure , o u r Re t a i l a n d Shopper Ma r ke t i n g p r a c t i c e i n t e g r a t e s all the in t e l l i g e n c e y o u n e e d t o m a ke consume r s n o t o n l y s t o p , b u t s h o p . 65. Vietnam retail overview57EVEN WITH THE RANGE OF PROMOTIONS OFFERED, SHOPPERS ARE NOW SEEKING THOSE SPECIFICALLY CATERED FOR BRANDS THEY ARE FAMILIAR WITHCONVENIENCE STORES SERVE AS A DESTINATION FOR UNPLANNED, QUICK PURCHASES 66. HOUSEHOLDINCOME CLASSIFICATION 67. 4 68. 60Household Income BandsHOUSEHOLD INCOME CLASSIFICATIONHousehold Income Band (HIB) Classification System Overview. This classification system is based on gross monthly income. HIB DEFINITIONUnit: VNDA5150,000,000 or higherA475,000,000 - 149,999,999A345,000,000 - 74,999,999A230,000,000 - 44,999,999A115,000,000 - 29,999,999A15,000,000 or higherB7,500,000 - 14,999,999C4,500,000 - 7,499,999D3,000,000 - 4,499,999E1,500,000 - 2,999,999F0 - 1,499,999 69. Household Income Bands61HIB OF URBAN HA NOI AND URBAN HCMC 2012 HIBHANOIHCMCURBAN A2+HCMC & HANOIURBANURBAN1% 18%16%17%20%A1 A3%2%19%19%B41%36%38%C33%34%34%D6%10%8%E0%1%1%Source: Nielsen database 2012VIET NAM HIB 2012 HIBVIETNAM URBANRURALTOTALA21%0%1%A111%3%6%A12%4%6%B33%15%21%C40%37%38%D13%30%25%E2%11%8%F0%2%2%Source: Nielsen database 2012 70. VIETNAMBY THE NUMBERS 71. 5 72. 64vietnam demographicsPOPULATION BY PROVINCE IN VIETNAM 2000-2011 REGION/ PROVINCE2007200820092010Prel.2011TOTAL VIETNAM84,218,50085,118,700 86,025,00086,932,500 87,840,000Red River Delta19,228,80019,473,70019,618,10019,803,30019,999,300Ha Noi3,228,5006,381,8006,472,0006,588,5006,699,600Ha Tay2,773,700 1,174,100993,8001,000,4001,007,6001,014,6001,009,4001,018,1001,026,5001,041,2001,060,300Vinh Phuc Bac Ninh Quang Ninh1,122,5001,135,1001,146,1001,154,9001,163,700Hai Duong1,694,7001,700,8001,706,8001,712,8001,718,900 1,878,500Hai Phong1,806,5001,824,1001,840,4001,857,800Hung Yen1,121,3001,126,2001,128,6001,138,3001,150,400Thai Binh1,783,9001,782,7001,783,1001,784,8001,786,000788,400786,900786,200786,300786,900Nam DinhHa Nam1,829,7001,826,1001,828,4001,830,0001,833,500Ninh Binh896,100898,100899,600901,100906,90011,004,20010,997,30011,073,50011,177,00011,290,500 746,300Northern Midlands and Mountain Ha Giang704,900716,200725,100733,700Cao Bang508,600510,500511,200513,100515,000291,800293,600294,600296,600298,700 730,800Bac Kan Tuyen Quang719,400723,500725,200729,900Lao Cai598,300606,500615,800626,700637,500Yen Bai731,600737,500741,700751,300758,600Thai Nguyen1,113,0001,120,3001,125,4001,131,3001,139,400Lang Son728,200730,700733,200736,300741,200Bac Giang1,548,8001,554,6001,556,9001,564,4001,574,300Phu Tho1,305,6001,311,5001,316,6001,320,2001,326,000 73. vietnam demographics65Dien Bien466,000479,300490,800501,200512,300Lai Chau364,400367,900371,400380,500391,2001,050,8001,067,2001,079,2001,099,0001,119,400872,800778,000786,400792,800799,80018,729,10018,797,90018,855,70018,943,50019,046,500Son La Hoa Binh North and South Central Coast Thanh Hoa3,417,3003,408,8003,404,3003,405,9003,412,600Nghe An2,905,2002,912,1002,914,5002,928,7002,942,900Ha Tinh1,239,0001,234,0001,227,8001,228,2001,229,300Quang Binh838,500843,500845,000848,600853,000Quang Tri594,100596,700598,600601,700604,7001,081,0001,084,9001,087,6001,090,9001,103,100847,500868,800894,500926,800951,700 1,435,000Thua Thien Hue Da Nang Quang Nam1,413,9001,417,8001,423,0001,427,100Quang Ngai1,214,8001,217,0001,217,2001,218,6001,221,600Binh Dinh1,482,3001,485,6001,487,4001,492,0001,497,300Phu Yen850,300856,700862,400867,200871,900Khanh Hoa1,137,5001,149,3001,158,2001,164,6001,174,100Ninh Thuan555,800560,700565,800568,200569,000Binh Thuan1,151,9001,162,0001,169,4001,175,0001,180,3004,948,0005,036,7005,128,8005,207,4005,282,000Central Highlands408,100420,500431,800442,100453,200Gia LaiKon Tum1,225,5001,251,3001,281,0001,301,6001,322,000Dak Lak1,771,8001,696,6001,715,1001,735,7001,754,400Dak Nong457,300474,400491,000505,200516,300Lam Dong1,160,5001,175,4001,189,3001,204,1001,218,700 74. 66vietnam demographicsPOPULATION BY PROVINCE IN VIETNAM 2000-2011 (continue) South East Binh Phuoc Tay Ninh13,266,40013,683,60014,149,00014,545,90014,890,800838,300858,000875,000888,200905,3001,053,0001,060,5001,067,2001,072,7001,080,700Binh Duong1,307,0001,402,7001,512,5001,619,9001,691,400Dong Nai2,372,6002,432,7002,499,7002,575,1002,665,100Ba Ria - Vung Tau TP.Ho Chi Minh Mekong River Delta970,200983,600998,5001,012,0001,027,2006,725,3006,946,1007,196,1007,378,0007,521,10017,042,00017,129,50017,199,90017,255,40017,330,900Long An1,417,9001,428,2001,436,3001,442,8001,449,600Tien Giang1,661,6001,668,0001,672,8001,678,0001,682,600Ben Tre1,264,8001,259,6001,256,1001,256,7001,257,800Tra Vinh997,2001,000,8001,003,2001,006,7001,012,600Vinh Long1,022,8001,024,0001,025,1001,026,5001,028,600Dong Thap1,654,5001,662,5001,666,6001,669,6001,673,200An Giang2,134,3002,142,6002,147,6002,148,9002,151,000Kien Giang1,654,9001,672,3001,688,5001,699,7001,714,100Can Tho1,172,0001,180,9001,188,6001,195,1001,200,300Hau Giang754,700756,300758,000760,400769,200 1,303,700Soc Trang1,276,3001,285,1001,293,2001,297,500Bac Lieu835,800847,500856,800863,300873,300Ca Mau1,195,2001,201,7001,207,1001,210,2001,214,900Source: Statistical Yearbook 2011 75. 67SEE YOUR NEXT M O V E , C L E A R LY. Ou r Gro w t h a n d De m a n d St r a t e g y p r a c t i c e d e p l o y s innovative insights that enable businesses to focus o n w h e re t o g ro w. He l p i n g t o identify vital developments l i ke t h e n e x t w a v e o f d e m a n d an d t h e m o s t p ro f i t a b l e c o n s u m e r. 76. 68KNOW WHEN YOURE GOOD T O G O. We know t h a t re f re s h i n g y o u r product p o r t f o l i o i s v i t a l t o attractin g n e w a n d e x i s t i n g custome r s . Wh e t h e r i t s a new idea o r a n e w t w i s t o n a current f a v o r i t e , o u r Pro d u c t Innovati o n a n d Re n o v a t i o n practice c a n h e l p y o u p re p a re for a pe r f e c t l a u n c h . 77. vietnam demographics67POPULATION BY PROVINCE - URBAN/RURAL - 2011 REGIONPROVINCE TOTAL VIETNAM Red River Delta Ha Noi Vinh Phuc Bac Ninh Quang Ninh Hai Duong Hai Phong Hung Yen Thai Binh Ha Nam Nam Dinh Ninh Binh Northern Midlands and Mountain Ha Giang Cao Bang Bac Kan Tuyen Quang Lao Cai Yen Bai Thai Nguyen Lang Son Bac Giang Phu Tho Dien Bien Lai Chau Son La Hoa Binh North and South Central Coast Thanh Hoa Nghe An Ha Tinh Quang BinhTOTALURBANRURAL87,840,00027,888,20059,951,80019,999,3006,179,00013,820,3006,699,600 1,014,600 1,060,300 1,163,700 1,718,900 1,878,500 1,150,400 1,786,000 786,900 1,833,500 906,9002,893,500 233,500 276,000 606,700 376,400 870,700 144,600 183,800 82,400 329,500 181,9003,806,100 781,100 784,300 557,000 1,342,500 1,007,800 1,005,800 1,602,200 704,500 1,504,000 725,00011,290,5001,911,4009,379,100746,300 515,000 298,700 730,800 637,500 758,600 1,139,400 741,200 1,574,300 1,326,000 512,300 391,200 1,119,400 799,800112,200 87,600 48,400 96,000 136,000 147,900 296,600 142,200 156,300 276,700 76,900 56,100 158,500 120,000634,100 427,400 250,300 634,800 501,500 610,700 842,800 599,000 1,418,000 1,049,300 435,400 335,100 960,900 679,80019,046,5004,999,60014,046,9003,412,600 2,942,900 1,229,300 853,000380,500 392,200 196,800 129,3003,032,100 2,550,700 1,032,500 723,700 78. 68vietnam demographicsPOPULATION BY PROVINCE - URBAN/RURAL - 2011 (continue) Quang Tri Thua Thien Hue Da Nang Quang Nam Quang Ngai Binh Dinh Phu Yen Khanh Hoa Ninh Thuan Binh Thuan Central Highlands Kon Tum Gia Lai Dak Lak Dak Nong Lam Dong South East Binh Phuoc Tay Ninh Binh Duong Dong Nai Ba Ria - Vung Tau TP.Ho Chi Minh Mekong River Delta Long An Tien Giang Ben Tre Tra Vinh Vinh Long Dong Thap An Giang Kien Giang Can Tho Hau Giang Soc Trang Bac Lieu Ca Mau604,700 1,103,100 951,700 1,435,000 1,221,600 1,497,300 871,900 1,174,100 569,000 1,180,300 5,282,000 453,200 1,322,000 1,771,800 516,300 1,218,700 14,890,800 905,300 1,080,700 1,691,400 2,665,100 1,027,200 7,521,100 17,330,900 1,449,600 1,682,600 1,257,800 1,012,600 1,028,600 1,673,200 2,151,000 1,714,100 1,200,300 769,200 1,303,700 873,300 1,214,900174,200 570,200 828,700 277,600 178,900 415,300 202,600 584,200 205,200 463,900 1,525,300 156,400 399,900 426,000 78,300 464,700 9,065,800 152,100 169,100 1,084,200 897,600 512,100 6,250,700 4,207,100 258,000 265,400 126,100 158,800 159,200 297,200 672,700 466,100 791,800 176,000 339,300 234,700 261,800430,500 532,900 123,000 1,157,400 1,042,700 1,082,000 669,300 589,900 363,800 716,400 3,756,700 296,800 922,100 1,345,800 438,000 754,000 5,825,000 753,200 911,600 607,200 1,767,500 515,100 1,270,400 13,123,800 1,191,600 1,417,200 1,131,700 853,800 869,400 1,376,000 1,478,300 1,248,000 408,500 593,200 964,400 638,600 953,100Source: Statistical Yearbook 2011 79. vietnam demographics69HOUSEHOLD BY PROVINCE - URBAN/RURAL - 2011 REGIONPROVINCE TOTAL VIETNAMTOTALURBANRURAL22,609,5586,724,59615,884,962Red River Delta5,607,1431,637,2863,969,857Ha Noi Vinh Phuc Bac Ninh Quang Ninh Hai Duong Hai Phong Hung Yen Thai Binh Ha Nam Nam Dinh Ninh Binh1,797,833 271,081 285,194 318,500 517,212 541,676 332,706 557,500 238,303 553,424 257,171733,516 60,722 67,306 160,206 98,788 249,713 40,923 55,193 23,354 97,956 46,0341,064,317 210,359 217,889 158,295 418,425 291,964 291,783 502,308 214,949 455,468 211,1382,773,800443,8082,329,992161,556 125,000 75,718 186,538 146,405 190,615 331,588 183,275 410,579 365,750 107,174 77,375 246,318 197,25019,387 21,500 12,266 24,063 31,038 36,026 84,887 35,372 39,416 58,154 16,290 11,065 34,238 29,982142,169 103,500 63,452 162,475 115,367 154,589 246,702 147,903 371,163 307,596 90,883 66,310 212,080 167,2684,965,8951,196,7813,769,114896,053 768,211 351,514 212,000 149,80093,189 96,795 52,376 32,012 41,345802,863 671,416 299,139 179,988 108,455Northern Midlands and Mountain Ha Giang Cao Bang Bac Kan Tuyen Quang Lao Cai Yen Bai Thai Nguyen Lang Son Bac Giang Phu Tho Dien Bien Lai Chau Son La Hoa Binh North and South Central Coast Thanh Hoa Nghe An Ha Tinh Quang Binh Quang Tri 80. 70vietnam demographicsHOUSEHOLD BY PROVINCE - URBAN/RURAL - 2011 (continue) Thua Thien Hue Da Nang Quang Nam Quang Ngai Binh Dinh Phu Yen Khanh Hoa Ninh Thuan Binh Thuan Central Highlands272,175 228,333 384,108 329,514 402,432 227,105 289,925 137,976 285,78098,255 198,422 71,444 48,438 111,876 49,736 115,100 49,809 112,598173,920 29,912 312,664 281,075 290,556 177,369 174,825 88,166 173,1831,249,976347,493902,482Kon Tum Gia Lai Dak Lak Dak Nong Lam Dong103,071 297,116 412,643 120,000 304,94934,838 84,975 92,845 17,760 115,57668,233 212,141 319,798 102,240 189,373South East3,709,3952,118,0641,591,330225,000 280,974 482,935 655,605 262,342 1,837,23137,800 44,394 144,398 217,661 130,646 1,528,576187,200 236,580 338,538 437,944 131,696 308,6554,303,350981,1643,322,186378,553 440,500 358,800 251,100 271,000 416,925 524,195 401,881 290,146 189,500 315,415 195,091 287,38166,247 60,789 35,880 38,418 41,734 71,711 148,871 108,106 190,916 37,332 61,506 51,309 58,913312,306 379,711 322,920 212,682 229,266 345,214 375,324 293,775 99,230 152,169 253,909 143,782 228,468Binh Phuoc Tay Ninh Binh Duong Dong Nai Ba Ria - Vung Tau HCMC Mekong River Delta Long An Tien Giang Ben Tre Tra Vinh Vinh Long Dong Thap An Giang Kien Giang Can Tho Hau Giang Soc Trang Bac Lieu Ca MauSource: Statistical Yearbook 2011 81. vietnam demographics71POPULATION, AREA AND POPULATION DENSITY BY PROVINCE 2011 REGION/ PROVINCEPOPULATION (Thous. persons)AREA POPULATION DENSITY (Km2) (Person/Km2)TOTAL VIETNAM87,840.0330,957.6265Red River Delta Ha Noi Vinh Phuc Bac Ninh Quang Ninh Hai Duong Hai Phong Hung Yen Thai Binh Ha Nam Nam Dinh Ninh Binh Northern Midlands and Mountain Ha Giang Cao Bang Bac Kan Tuyen Quang Lao Cai Yen Bai Thai Nguyen Lang Son Bac Giang Phu Tho Dien Bien Lai Chau Son La Hoa Binh North and South Central Coast Thanh Hoa Nghe An Ha Tinh Quang Binh Quang Tri Thua Thien Hue19,999.3 6,699.6 1,014.6 1,060.3 1,163.7 1,718.9 1,878.5 1,150.4 1,786.0 786.9 1,833.5 906.9 11,290.5 746.3 515.0 298.7 730.8 637.5 758.6 1,139.4 741.2 1,574.3 1,326.0 512.3 391.2 1,119.4 799.8 19,046.5 3,412.6 2,942.9 1,229.3 853.0 604.7 1,103.121,068.1 3,328.9 1,236.5 822.7 6,102.4 1,656.0 1,523.4 926.0 1,570.0 860.5 1,651.4 1,390.3 95,264.4 7,914.9 6,707.9 4,859.4 5,867.3 6,383.9 6,886.3 3,531.7 8,320.8 3,844.0 3,533.4 9,562.9 9,068.8 14,174.4 4,608.7 95,838.0 11,131.9 16,493.7 5,997.2 8,065.3 4,739.8 5,033.2949 2,013 821 1,289 191 1,038 1,233 1,242 1,138 914 1,110 652 119 94 77 61 125 100 110 323 89 410 375 54 43 79 174 199 307 178 205 106 128 219 82. 72vietnam demographicsDa Nang Quang Nam Quang Ngai Binh Dinh Phu Yen Khanh Hoa Ninh Thuan Binh Thuan Central Highlands Kon Tum Gia Lai Dak Lak Dak Nong Lam Dong South East Binh Phuoc Tay Ninh Binh Duong Dong Nai Ba Ria - Vung Tau TP.Ho Chi Minh Mekong River Delta Long An Tien Giang Ben Tre Tra Vinh Vinh Long Dong Thap An Giang Kien Giang Can Tho Hau Giang Soc Trang Bac Lieu Ca Mau951.7 1,435.0 1,221.6 1,497.3 871.9 1,174.1 569.0 1,180.3 5,282.0 453.2 1,322.0 1,771.8 516.3 1,218.7 14,890.8 905.3 1,080.7 1,691.4 2,665.1 1,027.2 7,521.1 17,330.9 1,449.6 1,682.6 1,257.8 1,012.6 1,028.6 1,673.2 2,151.0 1,714.1 1,200.3 769.2 1,303.7 873.3 1,214.91,285.4 10,438.4 5,153.0 6,050.6 5,060.6 5,217.7 3,358.3 7,812.9 54,641.0 9,689.6 15,536.9 13,125.4 6,515.6 9,773.5 23,597.9 6,871.5 4,039.7 2,694.4 5,907.2 1,989.5 2,095.6 40,548.2 4,492.4 2,508.3 2,360.6 2,341.2 1,496.8 3,377.0 3,536.7 6,348.5 1,409.0 1,602.5 3,311.6 2,468.7 5,294.9740 137 237 247 172 225 169 151 97 47 85 135 79 125 631 132 268 628 451 516 3,589 427 323 671 533 433 687 495 608 270 852 480 394 354 229Source: Statistical Yearbook 2011 83. vietnam demographics73FEMALE POPULATION BY PROVINCE IN VIETNAM 2006-2011 REGION/ PROVINCE20072008TOTAL VIETNAM42,771,200Red River Delta Ha Noi20092010Prel.201143,162,60043,501,600 43,946,40044,395,2009,796,8009,929,0009,968,200 10,044,40010,127,0001,610,2003,256,9003,292,0003,340,2003,385,200Vinh Phuc592,700501,700506,200510,000513,500Bac Ninh518,000520,100522,600528,700537,400Quang Ninh554,000557,200561,100563,900566,600Hai Duong867,000869,400871,700873,500876,500Hai Phong913,600921,000927,800936,200946,300Hung Yen579,200581,900575,700579,100583,700Thai Binh926,700923,400922,300923,000923,500Ha Nam406,200404,500402,300402,300402,600Nam Dinh937,100939,100933,800934,500936,300Ninh Binh455,200453,800452,700453,000455,4005,534,9005,538,2005,555,6005,601,0005,661,300Ha Giang355,900361,600362,000367,100373,600Northern Midlands and MountainCao Bang258,900259,900257,500258,600259,700Bac Kan145,700145,900146,100146,700147,400Tuyen Quang363,100366,000361,900364,300364,800Lao Cai299,100302,000305,900311,100316,300Yen Bai367,900369,800371,000375,600378,800 84. 74vietnam demographicsFEMALE POPULATION BY PROVINCE IN VIETNAM 2006-2011 (continue) Thai Nguyen556,700561,900568,900572,400576,600Lang Son366,200366,900368,300369,400371,400Bac Giang783,000782,700785,100785,100793,000Phu Tho663,800665,300669,300668,000672,100Dien Bien232,200238,800245,300250,500256,000181,200181,400181,500185,900191,200Son LaLai Chau522,400537,500536,600546,700557,100Hoa Binh438,800398,500396,200399,600403,3009,522,2009,528,9009,532,6009,572,4009,621,0001,742,1001,721,1001,722,0001,722,8001,726,300North and South Central Coast Thanh Hoa1,480,6001,473,7001,467,7001,475,0001,482,300Ha TinhNghe An623,800641,600620,700621,000621,700Quang Binh420,800422,000421,700424,100426,300Quang Tri300,400300,700303,200304,400305,600Thua Thien Hue550,000551,100550,200550,700557,100Da Nang437,600441,700453,300469,700482,300Quang Nam729,300728,800729,700730,700733,700Quang Ngai618,700618,500617,200617,700619,100Binh Dinh759,500760,300762,300764,700767,400Phu Yen428,300429,600430,800433,200435,500Khanh Hoa572,800578,900586,300588,800593,000Ninh Thuan280,900282,300283,800283,900283,200Binh Thuan577,400578,600583,700585,700587,500 85. vietnam demographicsCentral Highlands2,456,2002,510,2002,538,1002,568,700752,597,100Kon Tum203,100211,000213,100214,500216,100Gia Lai601,800626,600637,800644,400650,800Dak Lak840,800849,100859,400868,800877,600Dak Nong230,500237,200235,800240,400243,400Lam Dong580,000586,300592,000600,600609,200South East6,778,4006,991,7007,253,8007,480,5007,675,200Binh Phuoc411,300422,000430,700439,900448,400Tay Ninh535,000535,500536,200540,100545,200Binh Duong681,000727,700785,000841,800877,800Dong Nai1,195,6001,223,7001,261,7001,304,0001,353,900Ba Ria - Vung Tau484,200490,600499,400506,200513,800HCMC3,471,3003,592,2003,740,8003,848,5003,936,100Mekong River Delta8,682,7008,664,6008,653,3008,679,4008,713,600 729,700713,300718,700723,000726,300Tien GiangLong An855,000853,300852,100852,100853,100Ben Tre649,500644,100639,800640,200640,900 513,800Tra Vinh503,500505,800509,100510,900Vinh Long525,600522,700520,500521,000521,900Dong Thap847,000833,000835,900837,600839,500An Giang1,081,4001,085,1001,083,0001,080,7001,080,900Kien Giang838,900838,200836,300845,600852,500Can Tho594,400597,300598,900599,900600,200Hau Giang381,100378,800376,600377,500381,600Soc Trang654,200653,800650,500652,600655,800Bac Lieu429,400434,500429,500432,900438,800Ca Mau605,700601,400600,400601,900604,400Source: Statistical Yearbook 2011 86. 76vietnam demographicsMALE POPULATION BY PROVINCE IN VIETNAM 2000-2011 REGION/ PROVINCE20072008200941,447,30041,956,10042,523,4009,432,0009,544,7009,649,9009,758,9009,872,3001,618,3003,124,9003,180,0003,248,3003,314,400Vinh Phuc581,400492,100494,200497,600501,100Bac Ninh491,400498,000503,900512,500522,900TOTAL VIETNAM Red River Delta Ha Noi2010Prel.201142,986,100 43,444,800Quang Ninh568,500577,900585,000591,000597,100Hai Duong827,700831,400835,100839,300842,400 932,200Hai Phong892,900903,100912,600921,600Hung Yen542,100544,300552,900559,200566,700Thai Binh857,200859,300860,800861,800862,500Ha Nam382,200382,400383,900384,000384,300Nam Dinh892,600887,000894,600895,500897,200Ninh Binh440,900444,300446,900448,100451,5005,469,3005,459,1005,517,9005,576,0005,629,200Northern Midlands and Mountain Ha Giang349,000354,600363,100366,600372,700Cao Bang249,700250,600253,700254,500255,300146,100147,700148,500149,900151,300Tuyen QuangBac Kan356,300357,500363,300365,600366,000Lao Cai299,200304,500309,900315,600321,200Yen Bai363,700367,700370,700375,700379,800Thai Nguyen556,300558,400556,500558,900562,800Lang Son362,000363,800364,900366,900369,800Bac Giang765,800771,900771,800779,300781,300Phu Tho641,800646,200647,300652,200653,900Dien Bien233,800240,500245,500250,700256,300 87. vietnam demographics77Lai Chau183,200186,500189,900194,600Son La528,400529,700542,600552,300562,300Hoa Binh434,000379,500390,200393,200396,5009,206,9009,269,0009,323,1009,371,1009,425,500North and South Central Coast200,000Thanh Hoa1,675,2001,687,7001,682,3001,683,1001,686,300Nghe An1,424,6001,438,4001,446,8001,453,7001,460,600615,200592,400607,100607,200607,600 426,700Ha Tinh Quang Binh417,700421,500423,300424,500Quang Tri293,700296,000295,400297,300299,100Thua Thien Hue531,000533,800537,400540,200546,000 469,400Da Nang409,900427,100441,200457,100Quang Nam684,600689,000693,300696,400701,300Quang Ngai596,100598,500600,000600,900602,500Binh Dinh722,800725,300725,100727,300729,900Phu Yen422,000427,100431,600434,000436,400Khanh Hoa564,700570,400571,900575,800581,100Ninh Thuan274,900278,400282,000284,300285,800Binh Thuan574,500583,400585,700589,300592,800Central Highlands2,491,8002,526,5002,590,7002,638,7002,684,900Kon Tum205,000209,500218,700227,600237,100Gia Lai623,700624,700643,200657,200671,200 894,200Dak Lak855,800866,000876,300885,600Dak Nong226,800237,200255,200264,800272,900Lam Dong580,500589,100597,300603,500609,500 88. 78vietnam demographicsMALE POPULATION BY PROVINCE IN VIETNAM 2000-2011 (continue) South East6,488,0006,691,9006,895,2007,065,4007,215,600Binh Phuoc427,000436,000444,300448,300456,900Tay Ninh518,000525,000531,000532,600535,500Binh Duong626,000675,000727,500778,100813,600Dong Nai1,177,0001,209,0001,238,0001,271,1001,311,200Ba Ria - Vung Tau486,000493,000499,100505,800513,400TP. Ho Chi Minh3,254,0003,353,9003,455,3003,529,5003,585,000Mekong River Delta8,359,3008,464,9008,546,6008,576,0008,617,300Long An704,600709,500713,300716,500719,900Tien Giang829,500806,600814,700820,700825,900Ben Tre615,300615,500616,300616,500616,900Tra Vinh493,700495,000494,100495,800498,800Vinh Long497,200501,300504,600505,500506,700Dong Thap807,500829,500830,700832,000833,700 1,069,6001,049,2001,059,6001,066,9001,068,000Kien GiangAn Giang816,000834,100852,200854,100861,600Can Tho577,600583,600589,700595,200600,100Hau Giang373,600377,500381,400382,900387,600Soc Trang622,100631,300642,700644,900647,900Bac Lieu406,400413,000427,300430,400434,500Ca Mau589,500600,300606,700608,300610,500Source: Statistical Yearbook 2011 89. vietnam demographics79NUMBER OF FOREIGN VISITORS TO VIETNAM 2006 2011 (THOUS. VISITORS) 2007200820092010Prel.20114,2294,2363,7475,0506,014Tourism2,6062,6132,2413,1103,651Total By main purpose of journeyBusiness6748447421,0241,003Visiting friend & relative6015115185741,007Others349268247342353By means of transport 3,3013,2833,0264,0625,032Water waysAir ways225152665146Roads704801656938936Source: Statistical Yearbook 2011 90. 80vietnam demographicsAVERAGE EXPENDITURE PER DOMESTIC VISITOR IN 2008 (THOUS. VND) AVERAGE AMOUNT PER VISITORAVERAGE AMOUNT PER DAY VISITOR1,771.8506.2Ha Noi2,597.8538.8Hai Phong1,576.5461.3Lao Cai1,957.1455.4 638.4Average Amount By some provincesLang Son1,528.2Quang Ninh1,810.9591.8Thanh Hoa1,234.6379.6Nghe An1,524.7375.3Quang Binh1,723.9470.7Quang Tri Thua Thien Hue Da Nang Quang Nam828.3234.32,114.4408.03,438.4601.02,192.6408.7Binh Dinh1,990.1437.2Khanh Hoa2,306.4444.4Gia Lai Lam Dong Binh Thuan1,209.1299.41,840.9496.61,748.1609.7Tay Ninh1,020.0295.7TP. Ho Chi Minh2,795.3520.6An Giang Can Tho911.5307.71,437.3440.9Source: Statistical Yearbook 2008 - General Statistics Office 91. vietnam ECONOMY81CONSUMER PRICE INDEX (PREVIOUS MONTH = 100) Month20072008200920102011January101.1102.4100.3101.4101.7February102.2103.6101.2102.0102.199.8103.099.8100.8102.2March April100.5102.2100.4100.1103.3May100.8103.9100.4100.3102.2June100.9102.1100.6100.2101.1July100.9101.1100.5100.1101.2August100.6101.6100.2100.2100.9September100.5100.2100.6101.3100.8October100.799.8100.4101.1100.4November101.299.2100.6101.9100.4December102.999.3101.4102.0100.5Monthly average index101.0101.5100.5100.9101.4December of report year compared with previous year112.6119.9106.5111.8118.1PREVIOUS YEAR = 100108.3123.0106.9109.2118.6YEAR 2000=100146.3179.6192.0209.6248.6YEAR 2005=100114.5140.8150.5164.3194.8Source: Statistical Yearbook 2011 92. 82vietnam ECONOMYRETAIL SALE AS A % OF GNI AND FINAL PRIVATE CONSUMPTION 2011 YearRetail sales At Current Prices% of GNI% of Final Private Consumption1995121,16053%72%1996145,87454%72%1997161,90052%72%1998185,59853%73%1999200,92451%73%2000220,41151%75%2001245,31552%79%2002280,88453%81%2003333,80955%82%2004398,52557%86%2005480,29458%90%2006596,20763%97%2007746,15967%109%20081,007,21470%108%20091,238,14577%99%20101,614,07885%90%2,004,36183%90%Prel. 2011Unit: Bill. Dongs Source: 2011 Statistical Yearbook of Vietnam 93. vietnam INDUSTRY STRUCTURE83AVERAGE EMPLOYED POPULATION IN STATE SECTOR BY KIND OF ECONOMIC ACTIVITY (THOUS. PER) 2008 TOTAL Agriculture, forestry and fishing Mining and quarrying Manufacturing20092010 Prel. 20115059,35040,65107,4193,2187,0184,1182,698,194,496,6102,45250,6588,2649,4635,4652,0Electricity, gas, stream and air conditioning supply90,492,4101,2112,8Water supply, sewerage, waste management and remediation activities31,131,733,735,6Construction422,0437,8435,2435,1Wholesale and retail trade; repair of motor vehicles and motorcycles87,888,182,785,0 209,2Transportation and storage199,1200,4199,7Accommodation and food service activities38,640,138,343,3Information and communication28,429,332,634,8Financial, banking and insurance activities80,576,178.080,53,23,23,03,3Real estate activities Professional, scientific and technical activities71,272,169,472.0Administrative and support service activities26,626,830,632,3Activities of Communist Party, socio-political organizations; public administration and defence; compulsory security1604,21503,81523,61541,2Education and training1205,21213,81251,31280,3229,1230,0244,4271,5Arts, entertainment and recreation28,229,629,733,4Other service activities34,534,737,943,3Human health and social work activitiesSource: Statistical Yearbook 2011 94. 84vietnam INDUSTRY STRUCTUREINDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY PROVINCE (BILL. VND) 20062007Whole country1,199,139.5 1,466,480.1Red River Delta270,355.4358,992.1Ha Noi92,168.3116,096.4Ha Tay15,925.620,173.529,904.0 15,896.1Quang Ninh26,859.0Hai Duong Hai Phong Hung Yen2008200920101,903,128.1 2,298,086.6 2,963,499.7 470,019.9554,517.9709,979.3172,330.7200,349.2239,265.343,070.348,894.754,266.474,709.322,446.631,491.442,627.076,117.438,180.654,551.864,853.880,347.614,700.219,629.226,056.832,309.944,032.132,773.543,190.358,912.564,583.076,533.618,117.625,675.333,272.739,853.748,626.0Thai Binh6,835.38,847.712,895.616,177.222,200.5Ha Nam4,382.05,618.38,444.210,804.014,401.8Nam Dinh8,700.411,295.015,217.818,443.521,065.9Ninh Binh4,093.44,768.97,951.710,250.212,679.829,979.939,344.155,316.361,985.485,637.5Vinh Phuc Bac NinhNorthern midlands and mountain areas Ha Giang367.8505.1735.7693.7946.9Cao Bang745.0949.81,317.81,301.62,317.0Bac Kan309.1413.3363.9671.1903.7Tuyen Quang815.51,064.21,414.42,023.92,334.3 6,259.9Lao Cai1,521.21,851.14,063.74,055.2Yen Bai1,255.61,568.52,420.03,307.54,397.98,963.013,405.117,002.217,938.624,928.8Thai Nguyen941.7947.01,431.91,836.82,186.4Bac GiangLang Son3,014.63,859.45,723.06,485.210,904.2Phu Tho9,579.011,621.716,222.517,601.422,427.7Dien Bien491.1589.4837.41,049.41,330.8Lai Chau142.3180.2245.2347.0639.0 95. vietnam INDUSTRY STRUCTURE85Son La692.41,059.31,804.32,263.72,968.3Hoa Binh1,141.61,330.01,734.32,410.33,092.679,697.995,101.6125,533.9165,164.3277,012.9Thanh Hoa11,061.112,588.017,440.320,216.127,720.5Nghe An5,627.36,544.28,967.310,057.613,744.2Ha Tinh1,777.92,332.83,084.33,840.24,776.62,523.93,016.94,249.34,708.55,866.0North Central area and Central coastal areaQuang Binh Quang Tri1,252.01,575.52,250.62,850.23,364.2Thua Thien Hue4,709.75,882.67,232.08,853.513,524.1Da Nang11,837.012,813.716,350.318,914.223,943.0Quang Nam6,333.29,183.812,490.615,816.420,639.5Quang Ngai3,326.74,291.66,041.925,505.398,467.7Binh Dinh7,389.79,445.811,645.713,044.016,639.7Phu Yen3,065.24,232.95,360.07,286.38,560.5Khanh Hoa15,514.316,790.821,864.924,812.828,046.6Ninh Thuan1,211.51,320.22,057.41,836.82,367.1Binh Thuan4,068.45,082.86,499.37,422.49,353.2Central Highlands8,993.010,906.215,121.317,889.222,743.1Kon Tum601.8869.11,046.21,276.11,586.5Gia Lai2,071.52,871.74,456.75,417.56,774.5Dak Lak7,342.72,595.03,036.94,047.15,133.2Dak Nong956.61,021.61,493.71,860.62,187.0Lam Dong2,768.13,106.94,077.64,201.84,852.4South East662,994.9779,945.3994,235.7Binh Phuoc Tay Ninh Binh Duong1,199,505.6 1,483,036.32,415.13,420.46,130.87,633.312,157.96,885.78,953.611,359.014,154.421,019.2100,395.0130,603.4176,091.5203,584.1258,083.1 96. 86vietnam INDUSTRY STRUCTUREINDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY PROVINCE (BILL. VND) (continue) Dong Nai141,738.8160,663.7203,535.0237,289.0313,974.8Ba Ria - Vung Tau134,215.3148,206.2190,423.1227,013.3281,565.6TP.Ho Chi Minh277,345.0328,098.0406,696.3509,831.5596,235.7Mekong River Delta106,564.8135,172.5187,466.4229,287.5297,829.0Long An15,419.820,063.727,546.637,132.251,480.7Tien Giang7,465.79,221.312,461.615,271.324,343.0Ben Tre3,841.64,434.55,679.77,363.88,961.0Tra Vinh2,826.53,429.24,584.06,086.77,459.5Vinh Long3,605.04,922.67,296.28,937.910,529.9Dong Thap8,502.911,377.917,057.723,160.929,062.0An Giang10,358.112,902.818,030.320,398.024,651.1Kien Giang8,583.010,323.213,075.315,243.818,949.8Can Tho17,429.224,712.539,599.742,957.058,818.0Hau Giang3,949.94,995.76,154.96,722.88,058.3Soc Trang7,287.37,554.19,444.812,194.013,743.8 8,603.8Bac Lieu3,505.94,187.05,156.16,373.5Ca Mau13,789.917,048.021,379.527,445.633,168.140,553.647,018.355,434.669,736.787,261.6Nec.Source: Statistical Yearbook 2011 97. vietnam INDUSTRY STRUCTURE87INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 2006 TOTAL State Central Local Non-State Collective20072008200920101,199,139.51,466,480.1265,117.9291,041.51,903,128.1 2,298,086.6 345,278.3420,956.82,963,499.7 567,108.0207,964.0232,495.7286,593.7352,573.5497,407.457,153.958,545.858,684.668,383.369,700.6401,869.6520,073.5709,903.3885,517.21,150,867.34,650.34,910.36,640.98,730.310,926.9306,967.0407,537.2572,723.3722,550.9962,409.4Households90,252.3107,626.0130,539.1154,236.0177,531.0Foreign invested sector532,152.0655,365.1847,946.5991,612.61,245,524.4100.0100.0100.0100.0100.022.119.918.118.319.117.315.915.015.316.8PrivateTOTAL State Central Local4.84.03.13.02.3Non-State33.535.437.338.538.9Collective Private Households Foreign invested sector0.40.30.30.40.425.627.830.131.432.57.57.36.96.76.044.444.744.643.242.0Source: Statistical Yearbook 2010 98. 88vietnam INDUSTRY STRUCTUREOUTPUT VALUE OF AGRICULTURE AT CONSTANT 1994 PRICES BY KIND OF ACTIVITY Of which Livestock Bill. VNDService49,604.0010,283.201,930.3051,247.5010,294.501,970.1068,820.3055,132.6011,651.002,036.70199373,380.5058,906.2012,309.102,165.20199476,998.3061,660.0012,999.002,339.30 2,494.50YearsTotalCultivation199061,817.50199163,512.101992199582,307.1066,183.4013,629.20199687,647.9070,778.8014,347.202,521.90199793,783.2075,745.5015,465.402,572.30199899,096.2080,291.7016,204.202,600.301999106,367.9086,380.6017,337.002,650.302000112,088.2090,858.2018,481.902,748.102001114,961.8092,907.0019,254.802,800.00 2,889.602002122,116.9098,060.7021,166.602003127,611.40101,786.3022,867.602,957.502004132,840.40106,422.5023,391.003,026.902005137054.9107897.626050.53106.82006142642.6111613.027838.93190.62007147764.7115374.829114.13275.82008158108.3123391.231326.33390.82009162593.1124462.534627.53503.02010170215.0129779.236823.53612.3Prel. 2011178537.3135882.238924.63730.5Index (Previous year =100) - % 1990101.6101.4102.41991102.7103.3100.1102.4 102.11992108.4107.6113.2103.41993106.6106.8105.6106 99. vietnam INDUSTRY STRUCTURE1994104.9104.7105.6108.01995106.9107.3104.8106.61996107107105.31011997107.0107107.8102.01998105.7106.0105101.11999107.3107.6107.0101.92000105.4105.2106.7103.72001102.6102.3104.2101.92002106.2105.5109.9103.22003104.5103.8108.1102.32004104.1104.6102.3102.32005103.2101.4111.4102.62006104.1103.4106.9102.72007103.6103.4104.6102.72008107106.9107.6103.52009102.8100.9110.5103.32010104.7104.3106.3103.1Prel. 2011104.9104.7105.789103.3Source: Statistical Yearbook 2011 100. 90OUTPUT AND TRADEEXPORTS AND IMPORTS OF GOOD YearOf whichTotalExportsImportsBalanceMill. USD 19905,1562,4042,752(348)19914,4252,0872,338(251)19925,1222,5812,5414019936,9092,9853,924(939)19949,8804,0545,826(1,772)199513,6045,4498,155(2,707)199618,3997,25611,144(3,888)199720,7779,18511,592(2,407)199820,8609,36011,500(2,139)199923,28411,54111,742(201)200030,11914,48315,637(1,154)200131,24715,02916,218(1,189)200236,45216,70619,746(3,040)200345,40520,14925,256(5,107)200458,45426,48531,969(5,484)200569,20832,44736,761(4,314)200684717.339826.244891.1(5,065)2007111326.148561.462764.7(14,203)2008143398.962685.180713.8(18,029)2009127045.157096.369948.8(12,853)2010157075.372236.784838.6(12,602)203655.696905.7106749.9(9,844)Prel. 2011Index (Previous year = 100) - % 199185.886.884.91992115.7123.7108.71993134.9115.7154.41994143.0135.8148.5 101. OUTPUT AND TRADE1995137.7134.41996135.2133.2136.61997112.9126.6104.01998100.4101.999.21999111.6123.3102.12000129.4125.5133.22001103.7103.891140.0103.72002116.7111.2121.82003124.6120.6127.92004128.7131.4126.62005118.4122.5115.02006122.4122.7122.12007131.4121.9139.8 128.62008128.8129.1200988.691.186.72010123.6126.5121.3Prel. 2011129.7134.2125.8Source: Statistical Yearbook 2011 102. 92OUTPUT AND TRADERETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY KIND OF ECONOMIC ACTIVITY (BILL. VND) Total1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Prel. 201119,031.2 33,403.6 51,214.5 67,273.3 93,490.0 121,160.0 145,874.0 161,899.7 185,598.1 200,923.7 220,410.6 245,315.0 280,884.0 333,809.3 398,524.5 480,293.5 596,207.1 746,159.4 1,007,213.5 1,238,145.0 1,614,078.4 2,004,360.9Of which TradeHotel, restaurant Tourism and servicesBill.VND 16,747.4 29,183.3 44,778.3 58,424.4 74,091.0 94,863.0 117,547.0 131,770.4 153,780.6 166,989.0 183,864.7 200,011.0 221,569.7 262,832.6 314,618.0 373,879.4 463,144.1 574,814.4 781,957.1 983,281.0 1,254,152.0 1,553,913.22,283.8 4,220.3 6,436.2 8,848.9 11,656.0 16,957.0 18,950.0 20,523.5 21,587.7 21,672.1 23,506.2 30,535.0 35,783.8 39,382.3 45,654.4 58,429.3 71,314.9 90,101.1 113,983.2 139,897.3 180,633.3 233,182.07743 9340 9377 9605.8 10229.8 12262.6 13039.7 14769 23530.5 31594.4 38252.1 47984.8 61748.1 81243.9 111273.2 114966.7 179293.1 217265.7Structure(%) 1990 1991 1992 1993 1994 1995 1996100.0 100.0 100.0 100.0 100.0 100.0 100.088.0 87.4 87.4 86.8 79.3 78.3 80.612.0 12.6 12.6 13.2 12.5 14.0 13.08.2 7.7 6.4 103. OUTPUT AND TRADE1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Prel. 2011100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.081.4 82.9 83.1 83.4 81.5 78.9 78.7 78.9 77.8 77.7 77.0 77.6 79.4 77.7 77.512.7 11.6 10.8 10.7 12.5 12.7 11.8 11.5 12.2 12.0 12.1 11.3 11.3 11.2 11.6935.9 5.5 6.1 5.9 6 8.4 9.5 9.6 10 10.3 10.9 11.1 9.3 11.1 10.9Source: Statistical Yearbook 2011 104. 94OUTPUT AND TRADERETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP Of which YearsTotalStateNon-StateForeign invested sectorBill.VND 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Prel. 201119,031.2 33,403.6 51,214.5 67,273.3 93,490.0 121,160.0 145,874.0 161,899.7 185,598.1 200,923.7 220,410.6 245,315.0 280,884.0 333,809.3 398,524.5 480,293.5 596,207.1 746,159.4 1,007,213.5 1,238,145.0 1,614,078.4 2,004,360.95,788.7 9,000.8 12,370.6 14,650.0 21,566.0 27,367.0 31,123.0 32,369.2 36,083.8 37,292.6 39,205.7 40,956.0 45,525.4 52,381.8 59,818.2 62,175.6 75,314.0 79,673.0 98,351.2 162,599.6 228,608.7 292,520.713,242.5 24,402.8 38,843.9 52,623.3 71,478.0 93,193.0 112,960.0 127,332.4 147,128.3 160,999.6 177,743.9 200,363.0 224,436.4 267,724.8 323,586.1 399,870.7 498,610.1 638,842.4 874,824.5 1,042,425.6 1,342,988.0 1,661,770.1446.0 600.0 1,791.0 2,198.1 2,386.0 2,631.5 3,461.0 3,996.0 10,922.2 13,702.7 15,120.2 18,247.2 22,283.0 27,644.0 34,037.9 33,119.9 42,481.7 50,070.1Structure(%) 1990 1991 1992 1993 1994 1995 1996 1997100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.030.4 26.9 24.2 21.8 23.1 22.6 21.3 20.069.6 73.1 75.8 78.2 76.4 76.9 77.5 78.60.5 0.5 1.2 1.4 105. OUTPUT AND TRADE1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Prel. 2011100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.019.4 18.6 17.8 16.7 16.2 15.7 15.0 12.9 12.7 10.7 9.8 13.1 14.2 14.679.3 80.1 80.6 81.7 79.9 80.2 81.2 83.3 83.6 85.6 86.8 84.2 83.2 82.9951.3 1.3 1.6 1.6 3.9 4.1 3.8 3.8 3.7 3.7 3.4 2.7 2.6 2.5Source: Statistical Yearbook 2011 106. 96OUTPUT AND TRADERETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE (AT CURRENT PRICES) (BILL. VND) Region/ Province WHOLE COUNTRY Red River Delta2007200820092010Prel. 2011746,159.40 1,007,213.50 1,238,145.00 1,614,078.40 2,004,360.90 171,585.00Ha Noi67,987.90Ha Tay24,509.10237,424.50282,715.70388,642.60481,687.50133,312.00157,217.80228,992.60283,971.40Vinh Phuc7,291.609,997.4011,896.3016,479.5020,731.20Bac Ninh6,680.409,888.2013,520.8017,335.6020,456.20Quang Ninh14,087.4018,557.7020,486.4025,127.3031,461.00Hai Duong6,532.008,690.709,757.5012,340.6015,349.30 42,515.20Hai Phong17,740.4022,493.5027,496.2034,503.80Hung Yen5,271.706,645.507,919.109,914.2012,318.80Thai Binh6,695.608,835.5010,995.9014,326.4017,968.50Ha Nam4,037.504,452.605,786.707,145.308,771.00Nam Dinh6,103.007,906.309,406.3011,821.6014,672.80Ninh Binh4,648.406,645.108,232.7010,655.7013,472.1038,015.8050,541.0062,460.7078,019.9097,079.50Northern midlands and mountain areas Ha Giang1,347.201,788.202,101.902,530.003,077.40Cao Bang1,868.402,374.903,288.103,714.904,484.00936.601,202.201,528.001,766.202,200.00Tuyen QuangBac Kan2,908.603,601.504,493.205,844.207,154.00Lao Cai2,639.203,581.004,415.905,624.607,135.00Yen Bai2,390.903,253.004,021.405,344.106,497.80Thai Nguyen5,018.706,379.307,642.808,880.6011,537.80Lang Son4,081.905,984.707,403.809,280.9011,606.50Bac Giang3,881.404,714.905,996.207,489.809,539.70Phu Tho4,898.306,997.508,146.409,911.3011,918.60 107. OUTPUT AND TRADE97Dien Bien1,428.401,921.702,386.203,325.20Lai Chau683.40885.601,135.401,362.901,531.20Son La3,654.005,072.906,314.508,083.209,998.50Hoa Binh2,278.702,783.603,586.904,862.006,308.50119,845.00156,810.40194,927.10249,144.00313,766.30Northern Central area and Central coastal area Thanh Hoa4,090.5010,638.3014,301.7017,780.0023,835.3030,523.40Nghe An12,491.1016,155.7019,914.1027,680.2034,825.50Ha Tinh5,755.808,985.3011,471.9014,639.4018,956.40Quang Binh4,280.906,024.607,273.609,563.0011,995.60Quang Tri4,568.805,685.707,311.109,493.8012,253.90 17,583.80Thua Thien Hue7,980.409,275.0010,960.6014,583.80Da Nang14,817.9018,435.2026,867.0034,103.2043,976.10Quang Nam6,208.508,956.2011,154.6014,179.2017,490.20Quang Ngai8,286.7010,713.1013,400.0017,229.7021,539.00Binh Dinh11,772.2015,835.6018,797.3022,525.4028,130.20Phu Yen Khanh Hoa4,499.706,151.407,495.409,362.7011,814.1015,459.2020,039.3023,390.1029,048.2037,211.90Ninh Thuan3,260.504,223.205,106.906,416.307,873.60Binh Thuan9,825.0012,028.4014,004.5016,483.8019,592.60Central Highlands27,870.1040,170.9052,575.2068,400.5086,913.50Kon Tum1,566.202,188.602,790.603,680.604,750.00Gia Lai6,079.808,229.9010,069.5013,106.0016,580.60 33,056.60Dak Lak8,395.7013,271.4019,115.8026,134.90Dak Nong2,583.003,344.504,184.605,213.206,663.90Lam Dong9,245.4013,136.5016,414.7020,265.8025,862.40South East244,059.10336,668.20420,436.30541,686.00672,323.10Binh Phuoc5,692.807,834.109,380.8012,225.7015,586.30 108. 98OUTPUT AND TRADERETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE (AT CURRENT PRICES) (BILL. VND) (continue) Tay Ninh13,465.3019,111.4022,286.4030,209.6037,261.90Binh Duong18,126.3026,344.4033,699.9045,503.3058,506.80Dong Nai26,116.8037,720.8045,230.5057,221.0071,705.7014,050.5018,808.6023,356.4029,062.30231,607.00291,030.10373,170.00460,200.10185,598.50225,030.00288,185.40352,591.00Ba Ria - Vung 12,723.70 Tau TP.Ho Chi 167,934.20 Minh Mekong River 144,784.50 Delta Long An9,038.8011,579.5014,077.1017,937.0022,466.8013,002.3015,413.6018,060.1021,498.8027,498.70Ben Tre8,261.6010,878.2012,587.0015,547.5018,589.40Tra Vinh5,669.206,798.807,549.708,573.609,661.40Vinh Long8,763.1011,361.6013,784.4017,028.6020,970.60 34,448.40Tien GiangDong Thap12,781.9016,891.0021,678.2026,745.00An Giang23,665.7028,396.2032,135.0049,075.7057,625.10Kien Giang15,582.7019,546.3022,567.2029,871.3034,542.50 40,436.30Can Tho14,918.6020,520.6027,173.7032,501.50Hau Giang4,890.306,961.809,389.8012,067.9014,712.30Soc Trang9,090.4012,337.0015,608.1021,734.5025,752.70Bac Lieu7,154.009,448.6011,600.0011,854.5015,156.00Ca Mau11,965.9015,465.3018,819.7023,749.5030,730.80Source: Statistical Yearbook 2011 109. STATISTICS BY KEY CITIES99KEY STATISTICS IN HCMC 2007-2011 20072008200920102011Urban district1919191919Rural district55555322322322322322Administrative units (Units)Ward Town under rural district government Commune Population (Thous. pers.)5555558585858586,650,942.06,810,461.07,165.2 7,396,446.07,521.13,184,175.03,262,901.03,445.7By sex Male Female3,531,557.03,618.83,466,767.0 3,547,560.03,719.5 3,864,889.03,902.35,640,288.0 5,789,904.05,964.0 6,060,202.06,149.8By residence Urban Rural Population density (Person/km2) labour Labour in state sector (Thous. Pers) Agriculture, forestry and fishing Industry and construction Services Average monthly income per labour in local state sector (Thous. VND)1,010,654.01,020,557.01,201.21,336,244.01,371.33,175.03,251.03,420.33,530.03,589.0426.0435.6437.2392.2391.62.22.32.22.12.2198.1202.5203.4147.1173.7225.7230.8231.6243.0334.92,415.202,658.02,774.52,974.33,954.1229,197.0287,153.0334,190.0418,053.0512.7GDP GDP at current price (Bill VND) 110. 100 STATISTICS BY KEY CITIESKEY STATISTICS IN HCMC 2007-2011 (continue) By domestic economic sector By foreign invested sector GDP at constant 1994 prices (Bill VND) By domestic economic sector By foreign invested sector Structure of GDP at current price (%) By domestic economic sector By foreign invested sector Index of GDP at constant 1994 prices (%) By domestic economic sector By foreign invested sector182,948.0223,159.0255,947.0325,663.3386.651,494.063,994.078,243.092,389.7126.1112,189.0124,303.0135,063.0150,943.0166.490,246.098,691.0106,288.0117,722.0128.322,012.025,612.028,775.033,221.038.2100.0100.0100.0100.0100.077.577.776.777.975.422.522.323.322.124.6112.6110.7108.8111,8110.3109.9109.1105.1108.4115.7119.1116.4112.3115.5114.52,436,1002,458,300Postal service and telecommunication Number of telephone (piece) Turnover of postal service (mill VND)2,385,700 4,279,800.01,804,700 1,505,9004,551,600.0 4,997,000.0 5,623,900.05,449.3Trade Retail sales of domestic sector (Bill VND)185,748.0234,079.0280,894.0372,152.0461.6Source: Socio - Economic Statistical Data of 64 Provinces and Cities 111. STATISTICS BY KEY CITIES 101KEY STATISTICS IN HANOI 2007-2011 200720082009201020119 5 1289 18 14310 19 15410 19 15410 19 154Administrative units (Units) Urban district Rural district Ward Town under rural district government Commune Population (Thous. pers.)622222222984124014044043,1506,3826,4726,5626,699.6By sex Male1,576.23,124.93,187.63,235.23,314.4Female1,573.63,256.93,284.63,326.73,385.2Urban2,056.82,596.42,641.62,709.92,893.5Rural1,093.03,785.63,830.63,852.03,806.13,416.01,826.01,955.01,962.02,013.0468.5592.2595.82.17.17.1Industry and construction227.9201.0198.5Services238.5384.1390.11,416.52,202.32,751.73,125.83,633.0137,935.0178,605.0 205,890.0228,537.9241,998.8114,785.0148,893.0171,539.0193,108.823,150.029,712.034,351.048,890.0By residencePopulation density (Person/km2) labour Labour in state sector (Thous. Pers) Agriculture, forestry and fishingAverage monthly income per labour in local state sector (Thous. VND) GDP GDP at current price (Bill VND) By domestic economic sector By foreign invested sector 112. 102 STATISTICS BY KEY CITIESKEY STATISTICS IN HANOI 2007-2011 (continue) GDP at constant 1994 prices (Bill VND) By domestic economic sector55,704.0By foreign invested sectorBy foreign invested sector65,747.046,108.0Structure of GDP at current price (%) By domestic economic sector By foreign invested sector Index of GDP at constant 1994 prices (%) By domestic economic sector61,635.0 50,906.054,209.09,596.010,729.011,538.0100.0100.0100.083.283.483.374.116.816.616.725.9112.5110.7106.7110.5110.4106.5123.5111.8107.51,380,000 2,276,2002,496,7001,841,8003,725,500 3,798,000 3,900,0005,171,400100.0Postal service and telecommunication Number of telephone (piece) Turnover of postal service (mill VND) Trade Retail sales of domestic sector (Bill VND)103,458133,312157,494201,963Source: Socio - Economic Statistical Data of 64 Provinces and Cities 113. STATISTICS BY KEY CITIES 103KEY STATISTICS IN DANANG 2007-2011 20072008200920102011Urban district66666Rural district222224545454545Administrative units (Units)Ward Commune Population (Thous. pers.)1111111111806.7868.8890.5926.0951.7By sex Male393.3427.1439.2456.7469.4Female413.4441.7451.3469.3482.3Urban699.8747.9773.5805.2828.7Rural106.9120.9117.0120.8123.0642.0640.6656.6722.0740.0374.7374.9383.2By residencePopulation density (Person/ km2) labour Labour in state sector (Thous. Pers) Agriculture, forestry and fishing37.837.838.7Industry and construction118.9119.0121.6Services218.0218.1222.9-1,727.12,315.22,315.63,430.115,284.020,818.722,115.730,754.839,021.714,472.319,956.421,200.235,344.7811.7862.3915.63,677.07,545.48,302.110,274.0Average monthly income per labour in local state sector (Thous. VND) GDP GDP at current price (Bill VND) By domestic economic sector By foreign invested sector GDP at constant 1994 prices (Bill VND)11,826.613,114.9 114. 104 STATISTICS BY KEY CITIESKEY STATISTICS IN DANANG 2007-2011 (continue) By domestic economic sector6,992.0By foreign invested sector7,656.49,520.410,680.411,801.9553.5645.7753.61,146.21,313.0100.0100.0100.0100.0100.092.7Structure of GDP at current price (%) By domestic economic sector92.292.193.490.67.37.87.96.79.4111.3110.5106.3106.4101.6101.4110.2119.3119.169,926.088,833.0By foreign invested sector Index of GDP at constant 1994 prices (%) By domestic economic sector By foreign invested sectorPostal service and telecommunication Number of telephone (piece) Number of postal service (mill VND)1,550,715 2,860,066 2,903,300 2,766,000 3,315,000 3,481,000Trade Retail sales of domestic sector (Bill VND)41,649.047,910.050,894.0Source: Socio - Economic Statistical Data of 64 Provinces and Cities 115. STATISTICS BY KEY CITIES 105KEY STATISTICS IN CANTHO 2007-2011 Administrative units (Units) Urban district Rural district Ward Town under rural district government Commune Population (Thous. pers.) By sex Male Female By residence Urban Rural Population density (Person/km2) labour Labour in state sector (Thous. Pers) Agriculture, forestry and fishing Industry and construction Services Average monthly income per labour in local state sector (Thous. VND) GDP GDP at current price (Bill VND) By domestic economic sector By foreign invested sector200720082009201020114 4 334 4 335 4 445 4 445 4 446655532323636361,159.01,180.91,189.61,197.11,200.3571.2 587.8583.6 597.3590.7 598.9596.2 600.9600.1 600.2601.5 557.5615.5 565.4783.1 406.5798.5 398.6791.8 408.5827.0842.8849.0854.0852.0520.7530.8656.0680.7262.0263.2265.1235.791.195.698.9116.8167.6172.0292.1202.5-2,070.42,284.93,027.122,484.131,958.237,202.421,335.931,222.136,417.9399.2736.1784.63,534.4 116. 106 STATISTICS BY KEY CITIESKEY STATISTICS IN CANTHO 2007-2011 (continue) GDP at constant 1994 prices (Bill VND) By domestic economic sector By foreign invested sector Structure of GDP at current price (%) By domestic economic sector By foreign invested sector Index of GDP at constant 1994 prices (%) By domestic economic sector By foreign invested sector Postal service and telecommunication Number of telephone (piece) Turnover of postal service (mill VND) Trade Retail sales of domestic sector (Bill VND)11,544.713,292.715,029.411,306.812,994.814,722.4237.9297.9307.1100.0100.0100.094.994.494.75.15.75.3116.3115.1113.1115.7114.8113.3117.2125.2103.11,101,987.01,817,000 2,224,000.0843,300955,30016,195,400100.0100.02,0881,003,70015,968,184.017,289.017,111,800Source: Socio - Economic Statistical Data of 64 Provinces and Cities 117. STATISTICS BY KEY CITIES 107KEY STATISTICS IN HAIPHONG 2007-2011 20072008200920102011Administrative units (Units) Urban district77777Rural district888887070707070Town Ward Town under rural district government10101010101431431431481481,827.71,824.11,841.71,857.81,879Male882.0903.1913.2921.6932Female945.7921.0928.5936.2946Commune Population (Thous. pers.) By sexBy residence Urban Rural Population density (Person/km2) labour Labour in state sector (Thous. Pers) Agriculture, forestry and fishing740.7815.9849.1858.88711,087.01,008.2992.6999.01,0081,202.01,212.01,223.01,221.01,233972.5970.6979.9315.5314.9317.92,785.23,239Industry and construction270.6270.1272.6Services386.4385.6389.4-2,292.62,381.431,265.134,751.238,625.926,385.129,327.032,597.0Average monthly income per labour in local state sector (Thous. VND) GDP GDP at current price (Bill VND) By domestic economic sector47,108 118. 108 STATISTICS BY KEY CITIESKEY STATISTICS IN HAIPHONG 2007-2011 (continue) By foreign invested sector GDP at constant 1994 prices (Bill VND) By domestic economic sector By foreign invested sector Structure of GDP at current price (%) By domestic economic sector By foreign invested sector Index of GDP at constant 1994 prices (%) By domestic economic sector By foreign invested sector Postal service and telecommunication Number of telephone (piece) Turnover of postal service (mill VND) Trade Retail sales of domestic sector (Bill VND)4,880.05,424.16,028.917,827.420,133.221,633.014,650.916,245.817,478.43,176.53,887.44,154.6100.0100.0100.082.280.780.817.819.319.2112.8110.3111.2101.6110.1109.2113.1111.9119.1491,100598,200572,700564,500787,600858,20017,08724,31027,469452,200Source: Socio - Economic Statistical Data of 64 Provinces and Cities 119. HEALTH & LIVING STANDARD 109NUMBER OF HEALTH ESTABLISHMENT 2007 TOTAL200820092010201113,43813,46013,45013,46713,506Hospital9569741,0021,0301,040Regional polyclinic829781682622620514043445910,85110,91710,97911,02811,0477107107107107104138343330TOTAL101.6100.299.9100.1100.4Hospital105.9101.9102.9105.7103.897.994.287.379.690.9100.078.4107.5110.0137.2101.7100.6100.6101.0100.6100.0100.0100.0100.0100.083.792.789.586.888.2Sanatorium and rehabilitation hospital Medical service units in communes, precincts Medical service units in offices, enterprises OthersRegional polyclinic Sanatorium and rehabilitation hospital Medical service units in communes, precincts Medical service units in offices, enterprises OthersSource: Statistical Yearbook 2011 Excluding private establishments 120. 110 HEALTH & LIVING STANDARDNUMBER OF HEALTH ESTABLISHMENT UNDER PROVINCIAL DEPARTMENT OF HEALTH IN 2011 BY PROVINCE (UNIT) Total WHOLE COUNTRY Red River Delta Ha Noi Ha Tay Vinh Phuc Bac Ninh Quang Ninh Hai Duong Hai Phong Hung Yen Thai Binh Ha Nam Nam Dinh Ninh Binh Northern Midlands and Mountain Ha Giang Cao Bang Bac Kan Tuyen Quang Lao Cai Yen Bai Thai Nguyen Lang Son Bac Giang Phu Tho Dien Bien Lai Chau Son La Hoa BinhHospitalRegional polyclinicSanatorium and rehabilitation hospitalMedical service unit12,6799716003111,0472,7522126872,4546504029162 139 216 293 251 179 310 131 248 17314 11 19 21 24 17 22 12 18 1482,944 211 235 133 167 214 214 213 264 250 295 143 122 240 243575121 1139 126 186 265 224 162 286 116 229 14619322172,51715 16 9 12 13 14 15 14 16 17 12 10 16 1420 20 2 13 36 19 13 24 310 5 2218 14 18 211 1 1 1 11 1 1 1 1 11176 199 122 141 164 180 181 225 230 277 112 98 204 208 121. HEALTH & LIVING STANDARDNorthern Central area and Central coastal area Thanh Hoa Nghe An Ha Tinh Quang Binh Quang Tri Thua Thien Hue Da Nang Quang Nam Quang Ngai Binh Dinh Phu Yen Khanh Hoa Ninh Thuan Binh Thuan1113,286225132112,912687 529 292 174 15736 26 17 8 1012 22 12 6 51 1 1 1 1637 479 262 159 1411801313115269 277 208 183 130 170 80 15012 24 18 17 12 13 6 139 8 6 7 15 7 10156 244 182 159 109 140 65 127Central Highlands84871492722Kon Tum Gia Lai Dak Lak Dak Nong Lam Dong121 256 205 79 1879 20 20 8 1413 14122197 222 184 71 148South East1,025113362872Binh Phuoc125122Tay Ninh110122195Binh Duong Dong Nai Ba Ria - Vung Tau TP.Ho Chi Minh1 1 1 1111112101091201171317198106823795231322 122. 112HEALTH & LIVING STANDARDNUMBER OF HEALTH ESTABLISHMENT UNDER PROVINCIAL DEPARTMENT OF HEALTH IN 2011 BY PROVINCE (UNIT) (continue) Mekong River Delta Long An Tien Giang Ben Tre Tra Vinh Vinh Long Dong Thap An Giang Kien Giang Can Tho Hau Giang Soc Trang Bac Lieu Ca Mau1,82415794211 193 184 115 117 161 182 158 102 89 124 74 11416 11 12 9 9 16 15 13 17 8 12 7 125 13 8 15 6 11 16 8 3 2 72111,570 190 169 164 91 102 144 156 129 85 73 109 64 94Source: Statistical Yearbook 2011 Excluding private establishments 123. HEALTH & LIVING STANDARD113NUMBER OF PATIENT BEDS 20072008200920102011TOTAL210.8219.8232.9246.3266.7Hospital Regional polyclinic Sanatorium and rehabilitation hospital Medical service units in communes, precincts Medical service units in offices, enterprises Others Bed per 10000 inhabitant (Bed)142.8 9.2151.8 8.7163.9 8.1176.6 7.7195.5 7.74.44.34.95.06.347.348.749.550.349.35.05.05.05.05.02.12.01.61.71.618.819.620.722.024.0Index (Previous year = 100) - % TOTAL100.6104.2106.0105.7108.3Hospital Regional polyclinic Sanatorium and rehabilitation hospital Medical service units in communes, precincts Medical service units in offices, enterprises Others Bed per 10000 inhabitant108.6 98.9106.3 94.4108.0 93.2107.7 94.7110.7 100.6101.197.8111.8103.4125.8102.6103.0101.6101.698.0100.0100.0100.0100.0100.697.0 106.295.2 104.380.0 105.6106.3 106.394.1 106.3Source: Statistical Yearbook 2011 Excluding private establishments 124. 114 HEALTH & LIVING STANDARDNUMBER OF HEALTH STAFF 2007200820092010Prel.201154.8 48.8 60.3 20.857.3 49.8 65.1 23.060.8 51.8 71.5 25.061.4 52.2 82.3 26.862.0 52.6 94.7 28.76.56.77.17.17.1Medical staff Doctors Assistant physicians Nurses Midwives Doctors per 10000 inhabitant (Pers.) Pharmaceutical staff Pharmacists of high degree Pharmacists of middle degree Assistant Pharmacists5.75.85.75.65.512.413.915.917.920.28.58.68.17.26.4103.8 100.0 108.9 109.4104.6 102.0 107.9 110.5106.1 104.1 109.9 109.0101.0 100.8 115.2 107.0101.0 100.8 115.1 107.1103.2103.1106.0100.0100.0103.8102.198.198.498.2114.7112.2113.9112.6112.8108.4100.694.388.588.9Medical staff Doctors Assistant physicians Nurses Midwives Doctors per 10000 inhabitant Pharmaceutical staff Pharmacists of high degree Pharmacists of middle degree Assistant PharmacistsSource: Statistical Yearbook 2011 Excluding private establishments 125. HEALTH & LIVING STANDARD115MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE AND BY REGION (THOUS. VNDS) 200220042006200820103564846369951,387Urban6228151,0581,6052,130Rural2753785067621,071Whole Country By ResidenceBy Region Red River Delta3584986661,0651,581Northern midlands and mountain areas237327442657905North Central area and Central coastal area2683614767281,018Central Highlands2443905227951,088South East6678931,1461,7732,304Mekong River Delta3714716289401,247Source: Statistical Yearbook 2011 Excluding private establishments 126. 116HEALTH & LIVING STANDARDMONTHLY AVERAGE CONSUMPTION EXPENDITURE PER CAPITA AT CURRENT PRICES BY RESIDENCE AND BY REGION THOUS.VNDS) 20022004200620082010269.0360.0460.0705.01,139.0Urban461.0595.0738.01,115.01,726.0Rural211.0284.0359.0548.0891.0Whole Country By ResidenceBy Region Red River Delta274.0378.0479.0725.01,343.3Northern midlands and mountain areas201.0265.0336.0500.0814.6North Central area and Central coastal area217.0288.0362.0559.0957.5202.0295.0391.0606.0915.1Central Highlands South East476.0611.0785.01,240.01,639.9Mekong River Delta258.0335.0435.0624.0987.6Source: Statistical Yearbook 2011 127. HEALTH & LIVING STANDARD117GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION (%) 200620082010201115.513.414.212.6Urban7.76.76.95.1Rural18.016.117.415.9Whole CountryBy ResidenceBy Region Red River Delta10.08.68.37.1Northern midlands and mountain areas27.525.129.426.7North Central and Central coastal areas22.219.220.418.5Central Highlands24.021.022.220.3South East Mekong River Delta3.12.52.31.713.011.412.611.6Source: Statistical Yearbook 2011 128. 118 HEALTH & LIVING STANDARDMONTHLY AVERAGE INCOME PER EMPLOYEE IN LOCAL STATE SECTOR AT CURRENT PRICES BY PROVINCE (THOUS. VNDS) 2007 Whole Country200820092010Prel.20111,876.02,159.02,592.93,048.43,457.8Red River Delta1,837.42,013.52,668.63,041.23,292.3Ha Noi2,082.22,202.32,751.73,303.83,633.0Ha Tay1,640.0Vinh Phuc1,735.81,949.62,032.82,689.03,139.3Bac Ninh1,785.32,145.02,474.02,842.63,356.2 2,460.8Quang Ninh1,887.11,913.42,108.82,324.2Hai Duong1,562.71,770.72,068.02,435.42,735.8Hai Phong1,775.22,292.62,381.42,918.53,239.4Hung Yen1,500.61,801.42,094.12,407.52,720.2Thai Binh2,023.02,142.62,880.83,145.73,560.9Ha Nam1,719.61,744.82,312.22,577.02,944.3Nam Dinh1,681.91,809.52,021.12,703.13,038.8Ninh Binh Northern Midlands and Mountain Ha Giang Cao Bang Bac Kan Tuyen Quang Lao Cai Yen Bai Thai Nguyen Lang Son Bac Giang Phu Tho Dien Bien Lai Chau Son La1,881.62,174.92,843.93,324.03,989.61,786.92,109.42,573.02,990.73,326.11,682.6 2,165.0 1,901.4 1,973.4 1,884.3 1,407.2 1,928.2 1,704.1 1,773.6 1,605.8 2,376.9 1,915.4 1,944.32,256.9 2,392.5 2,003.1 2,103.5 2,292.6 1,708.3 2,051.6 2,338.6 1,931.8 1,650.3 2,659.0 2,156.5 2,279.22,799.5 2,988.2 2,061.7 2,404.8 2,633.1 1,946.6 2,478.2 2,756.3 2,577.3 1,915.1 3,180.0 2,637.4 3,340.92,957.2 3,575.0 2,397.1 2,696.6 3,150.4 2,343.1 2,708.1 3,116.7 3,048.3 2,061.8 3,441.6 3,173.1 3,943.73,255.3 3,930.1 2,723.9 3,179.2 3,669.8 2,753.2 2,834.6 3,450.2 3,167.2 2,096.4 4,024.8 3,402.8 4,390.51,451.51,901.72,081.93,034.73,507.0Hoa Binh 129. HEALTH & LIVING STANDARDNorth and South Central Coast1191,769.22,078.92,440.82,901.63,282.0 3,220.9Thanh Hoa1,752.52,058.22,395.62,840.0Nghe An1,645.41,962.52,234.72,526.62,851.0Ha Tinh1,632.31,708.52,259.72,669.62,949.2 3,062.5Quang Binh1,501.52,076.12,376.22,696.5Quang Tri1,787.11,983.72,364.82,862.63,156.7Thua Thien Hue1,994.12,040.02,606.23,069.13,391.0Da Nang1,567.11,727.12,315.22,943.23,430.1Quang Nam1,710.92,166.92,432.83,126.93,620.8 3,820.3Quang Ngai1,953.02,286.13,062.73,431.3Binh Dinh2,051.82,634.62,753.13,116.03,576.4Phu Yen1,472.81,480.41,856.12,505.53,236.8Khanh Hoa2,250.22,538.62,957.63,630.33,870.5Ninh Thuan1,722.92,104.82,424.82,835.52,914.9Binh Thuan1,891.32,447.42,485.02,906.03,221.3Central Highlands1,940.42,169.12,594.73,069.63,516.6Kon Tum2,036.22,187.32,656.02,928.43,193.9Gia Lai1,953.92,347.32,594.03,181.34,008.3Dak Lak2,267.32,486.03,078.53,541.43,941.0Dak Nong1,446.21,520.02,124.92,747.52,944.6Lam Dong1,554.71,732.61,988.92,346.82,595.3South East2,249.42,573.92,858.73,426.94,033.4Binh Phuoc2,004.02,463.02,923.43,182.93,482.8Tay Ninh2,009.92,783.92,875.03,373.84,101.7Binh Duong2,047.02,783.63,197.33,922.14,340.72,162.12,277.02,910.33,637.34,391.9Ba Ria - Vung TauDong Nai2,031.62,300.02,822.33,458.94,020.2TP.Ho Chi Minh2,415.22,658.02,774.53,304.33,954.1 130. 120 HEALTH & LIVING STANDARDMONTHLY AVERAGE INCOME PER EMPLOYEE IN LOCAL STATE SECTOR AT CURRENT PRICES BY PROVINCE (THOUS. VNDS) (continue) Mekong River Delta1,789.22,118.02,478.42,945.9Long An1,601.51,990.62,459.62,993.53,513.7Tien Giang1,845.02,316.02,619.12,975.63,245.5Ben Tre1,773.51,853.22,501.43,038.33,497.7Tra Vinh2,023.71,599.62,020.02,386.52,991.61,818.92,406.12,630.83,062.83,504.1Dong Thap2,023.72,381.52,607.43,059.53,530.8An Giang2,080.42,651.82,692.43,183.43,572.61,914.82,099.72,749.83,248.83,708.2Vinh LongKien Giang3,403.9Can Tho1,731.42,070.42,424.63,025.23,534.4Hau Giang1,599.41,778.82,238.62,625.63,038.5 3,253.0Soc Trang1,525.51,835.22,323.22,880.7Bac Lieu1,739.61,927.92,317.72,599.12,881.7Ca Mau1,678.61,962.62,203.92,650.73,338.1Source: Statistical Yearbook 2011 131. KEY INTERNAL ECONOMIC DATA121GDP REAL GROWTH RATE (%) 20072008200920102011Japan1.81.51.21.61.2China11.410.09.59.79.4Hong Kong6.34.43.65.05.8Taiwan5.74.54.24.84.7South Korea4.94.44.15.85.8Indonesia6.36.16.66.06.4Malaysia6.35.55.04.55.0Philippines7.36.35.55.15.2Singapore7.73.94.95.56.0Thailand4.75.25.04.44.5Vietnam (government estimate)8.56.47.06.16.5India (FY starting 1 April from FY 2003/04)8.27.58.17.97.2Australia3.83.03.22.83.7New Zealand2.91.41.33.13.1Source: IMA Asia Report 2011 132. 122 KEY INTERNAL ECONOMIC DATAINFLATION RATE, CPI YEAR AVERAGE (%) 20072008200920102011Japan0.00.8-1.4-0.3-0.2China (1985=100)4.86.0-0.74.54.0Hong Kong, Composite CPI2.05.00.62.03.5Taiwan1.82.8-0.92.51.8South Korea2.53.82.83.53.8Indonesia6.48.54.86.06.5Malaysia2.03.50.62.03.0Philippines2.86.03.35.55.0Singapore2.14.80.22.51.9Thailand2.35.0-0.93.03.5Vietnam8.515.06.711.09.0India - CPI urban non-manual workers from FY 2003/046.06.511.715.09.0Australia3.03.80.62.02.5New Zealand2.43.72.11.81.8Source: IMA Asia Report 2011 133. KEY INTERNAL ECONOMIC DATA 123EXCHANGE RATE TO US$1, YEAR AVERAGE 20072008200920102011Japan118.00107.00103.0098.00102.00China7.616.986.656.506.20Hong Kong Taiwan South Korea Indonesia Malaysia Philippines Singapore7.807.807.807.757.7532.8030.4029.5030.9030.10929.00995.00964.001150.001095.009164.009050.008960.009500.009135.003.433.173.083.393.2945.9042.0041.9046.7045.801.511.401.341.451.43Thailand34.5031.5030.0032.7032.00Vietnam16010.0016100.0016263.0019626.0021333.0040.5039.7038.9046.9046.00Australia0.840.900.931.101.07New Zealand0.740.750.691.451.38India - (FY starting 1 April for 2003/04)Source: IMA Asia Report 2011 134. 124 household income classificationNOTE 135. household income classification 125NOTE 136. 126 household income classificationNOTE 137. household income classification 127NOTE 138. 128 household income classificationNOTE 139. household income classification 129NOTE 140. 130 household income classificationNOTE 141. household income classificationNIELSEN VIETNAM Ho Chi Minh City Head Office Over 250,000 consumer and audit interviews annually Offices in top key cities in Vietnam: HCMC, Ha Noi, Da Nang, Nha Trang, Can Tho, Hai Phong FW Offices in other key areas 450 + full time staffHOW CAN YOU CONTACT US? Tel: +84 8 3997 8088 Fax: +84 8 3845 5348 Email: vietnaminfo@nielsen.com Web: www.nielsen.com/vn www.facebook.com/vietnamnielsen www.twitter.com/nielsenvietnam131