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Page 1: 2012 Vietnam Pocket Book FINAL (Small Size)
Page 2: 2012 Vietnam Pocket Book FINAL (Small Size)

an uncommon sense of the consumer.Understand what people watch, what they buy – and how they see you online.We measure over half of all global advertising. Provide TV ratings for 30 countries around the world. Track 80 percent of all internet usage. Scan billions of purchases every year.

Page 3: 2012 Vietnam Pocket Book FINAL (Small Size)

Vietnam Pocket Reference Guide 2012 Nielsen

Page 4: 2012 Vietnam Pocket Book FINAL (Small Size)

Nielsen Vietnam Tracked Categories

Industries We Serve

Nielsen helps more than 20,000 clients worldwide see viewers as consumers of brands and products, and shoppers as viewers of media and promotions

We understand the relationship between exposure to advertising and purchase decisions at the point of sale. Our integrated solutions solve a range of business issues and are fueled by our innovative research and measurement tools.

Page 5: 2012 Vietnam Pocket Book FINAL (Small Size)

Vietnam Pocket Reference Guide 2012 Nielsen

TABLE OF CONTENTS

01

08

14

19

29

37

41

54

55

60

67

72

81

Page 6: 2012 Vietnam Pocket Book FINAL (Small Size)
Page 7: 2012 Vietnam Pocket Book FINAL (Small Size)

Sincerely,

Darin Williams

Managing Director

Thank you all for your support of Nielsen Vietnam. As you have surely recognized, the Vietnam business landscape is changing more quickly than ever. Over the past few years, we have gone from an environment of very strong growth driven by a growing middle class and substantial inflows of FDI, to one of moderated and uneven growth, a more cautious and discerning consumer, and more competition regardless of the industry. In addition, we are now also facing much macro economic

uncertainty around inflation expectations, the financial system, and investment from overseas, which makes decision making even more difficult.

As a way to help navigate this uncertainty and to gain a better understanding ofthe markets in which you operate, we are pleased to offer the 7 edition of the Nielsen Vietnam Pocket Reference Book. This year the Pocketbook will be read by more business people and academics than ever as they attempt to better understand the Vietnam business climate and consumer behavior, which is changing very quickly as consumers adapt their purchase decisions in a much more uncertain environment.

th

This pocketbook is a compilation of Nielsen findings over the past year, and our hope is that it helps you identify trends in Vietnam and also serves as a first-stop reference when you have questions about the market and your specific area of interest. To create a comprehensive view, we have included our own proprietary research as well as figures from the Vietnam Govern-ment Statistics Office. I trust you will find the Nielsen Pocket Reference Book useful for your business.

Page 8: 2012 Vietnam Pocket Book FINAL (Small Size)

know when you’re good to go.We know that refreshing your product portfolio is vital to attracting new and existing customers. Whether it’s a new idea or a new twist on a current favorite, our Product Innovation and Renovation practice can help you prepare for a perfect launch.

Page 9: 2012 Vietnam Pocket Book FINAL (Small Size)

NIELSEN INSIGHTS – AT A GLANCE 01

Vietnam Pocket Reference Guide 2012 Nielsen

Page 10: 2012 Vietnam Pocket Book FINAL (Small Size)

NIELSEN INSIGHTS – AT A GLANCE02

2007 – 2011 Consumer Confidence Index: Vietnam

Global Country Consumer Confidence RankingsGlobal confidence upped 1 point to 89 for Q4 2011 to wrap up 2011

122 117 117 113 112 108 105 104 103 101 99 99 98 96 95 95 94 92 92 90

0

20

40

60

80

100

120

140

160

Q4’11 vs.Q3’11

Base : All respondents n=31228

Decrease

Increase

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NIELSEN INSIGHTS – AT A GLANCE 03

Vietnam Pocket Reference Guide 2012 Nielsen

Perceptions of local job prospects over the NEXT 12 Months

2 1 1 4 2 3 1 5 7 5 918

5039

1119 25 26 24 32 30 37

3845 50

49

64

4152

30

5860 60 54

54 5453 47

3738 33

126 4

45

2012 12

1410 8 5 6 5

4 4 12 1

11

IN ID PH CN MY TH VN AU HK SG NZ TW KO JP AP

Bad Not so good Good ExcellentBase : All respondents n=10179

Perceptions of local job prospects in Vietnam | 2011

3 1 1 1

34 35 38 37

54 5254 53

65

3 5

VN Q1'11 VN Q2'11 VN Q3'11 VN Q4'11

Bad Not so good Good ExcellentBase : All respondents n=506

Page 12: 2012 Vietnam Pocket Book FINAL (Small Size)

NIELSEN INSIGHTS – AT A GLANCE04

Perceptions of state of personal finances over the NEXT 12 Months

Perceptions of state of personal finances in Vietnam | 2011

1 1 2 4 4 4 5 3 2 6 412

3627

813 15

2025

31 32 34 36 4139 43

52

48

51

30

6365 58

5955 53

55 53 48 47 45

29

13

11

49

20 17 1810 6 8

4 3 6 4 5 24

1 9

ID PH IN CN MY TH AU HK VN NZ SG TW KO JP AP

Bad Not so good Good ExcellentBase : All respondents n=10179

3 3 2 2

38 39 41 41

52 52 51 48

4 4 2 6

VN Q1'11 VN Q2'11 VN Q3'11 VN Q4'11

Bad Not so good Good ExcellentBase : All respondents n=506

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NIELSEN INSIGHTS – AT A GLANCE 05

Vietnam Pocket Reference Guide 2012 Nielsen

Perceptions of Good / Bad time for people to buy the thingsthey want and need over the NEXT 12 Months

Perceptions of Good / Bad time for people to buy the thingsthey want and need in Vietnam

6 9 4 6 716

7 8 12 13 820 16

50

12

3839 44

4650

4656 55

53 56 6345

59

39

50

4347 46 40

38 33 33 31 31 28 25

19

20

9

30

123 2 6 4 3 3 3 3 2 2

2

12

4

IN AU HK PH ID NZ TH CN SG MY VN JP TW KO AP

Good Not so good Bad ExcellentBase : All respondents n=10179

10 10 10 8

62 64 61 63

24 21 27 25

2 2 1 2

VN Q1'11 VN Q2'11 VN Q3'11 VN Q4'11

Bad Not so good Good ExcellentBase : All respondents n=506

Page 14: 2012 Vietnam Pocket Book FINAL (Small Size)

NIELSEN INSIGHTS – AT A GLANCE06

Do you think your country is in an economic recession at the moment?

Do you think your country will be out of an economic recession in the next 12 months?

86 83 79 73 70 6659 55 51 48 45 41

30 29

53

14 17 21 27 30 3441 45 49 52 55 59

70 71

47

KO JP TW TH NZ VN PH ID IN HK MY CN AU SG AP

Yes NoBase : All respondents n=7044

50 4934 29 26 26 25 24 22 16 16 13 13 10

25

25 27

3535 45 43

32 37 44 5242

58 61 6647

25 2431 36

29 3243 39 35 33

4230 25 24 28

TH IN VN PH CN MY ID HK SG NZ TW AU KO JP AP

Yes No Don't KnowBase: n=4131

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NIELSEN INSIGHTS – AT A GLANCE 07

Vietnam Pocket Reference Guide 2012 Nielsen

Compared to this time last year, have you changed your spendingto save on household expenses?

85 85 85 8477 76 71 70 70 69

61 58 58 5468

15 15 15 1623 24 29 30 30 31

39 42 42 4632

MY PH TH VN ID IN JP KO NZ TW CN AU SG HK AP

Yes NoBase : All respondents n=7044

Page 16: 2012 Vietnam Pocket Book FINAL (Small Size)

NIELSEN INSIGHTS - AT A GLANCE 08

Nielsen Business Barometer Survey – Wave 6

Executive Insights

The Nielsen Business Barometer is an online survey designed to gauge Vietnam’s business leaders’ sentiment. Topics include advertising spend, growth forecasts and among other current hot topics. The online survey is conducted twice-yearly and covers companies from various industries throughout Vietnam. The first wave is conducted April/May and the second wave is conducted September/October.

Keep a close eye on inflation & plan ahead for any price increase to be passed on to consumers

• Control costs of production• Choose low cost materials and supplies • Understand price elasticity of your categories to

minimize risks of price increases. Well-planned moves increase your chance of winning

Discover new platforms of growth

• Drive growth through mergers and acquisitions, entering new Categories and also from exports to overseas market

• Rural market remains a promising territory to be explored

Continue engaging with consumers

• Understand and respond to consumers’ search for value for money

• Explore new communication platforms such as Online and Mobile advertising.

• Engage with shoppers at point-of-sale is important

Page 17: 2012 Vietnam Pocket Book FINAL (Small Size)

NIELSEN INSIGHTS - AT A GLANCE 09

Vietnam Pocket Reference Guide 2012 Nielsen

Inflation and VND devaluation are top concerns of business leaders

Industry leaders expect consumers to reduce purchase of non-essentials and buy more onpromotion.

1) Inflation (68%)

2) VND devaluation (68%)

3) Ability to pass on price increase (50%)

6) Logistical challenges (10%)

4) Competitive pressure/ activity/ growth (32%)

8) Wage growth (9%)

5) Low GDP growth (14%)

7) Petrol Prices (9%)

2011 1st half

3) VND devaluation (41%)

7) Labor force skill shortage (18%)

4) Global Economic Crisis (24%)

1) Inflation (59%)

2) Competitive pressure/ activity/ growth (41%)

8) Low GDP growth (18%)

6) Ability to pass on price increase (18%)

5) Wages growth (24%)

2011 2nd half

2011 2nd half

12

18

24

29

35

41

53

71

Trade up to more premium/indulgent products

Buy less / smaller packs of the same products

Purchase more local/ Vietnamese brands

Change channel to save money

Buy bigger packs to save money

Trade down to cheaper products

Purchase more on promotion

Not buy some 'non-essentials'

2011 1st half

27

32

32

41

41

50

64

Change channel to save money

Buy less / smaller packs of the same products

Purchase more local/ Vietnamese brands

Buy bigger packs to save money

Trade down to cheaper products

Not buy some 'non-essentials'

Purchase more on promotion

Base: Respondents in Auto, FMCG, Telco, Travel, Pharma

Page 18: 2012 Vietnam Pocket Book FINAL (Small Size)

NIELSEN INSIGHTS - AT A GLANCE 10

2 712

1718

38

4032

5831

23 17

1817

23 28

614

0%

20%

40%

60%

80%

100%

2010 1st half 2010 2nd half 2011 1st half 2011 2nd half

Significantly better

Somewhat better

On par with target

Somewhat worse than target

Significantly worse than target

Business performance compared to overall target

Base: n= 58

Business Conditions in Vietnam (Now vs. Year Ago)

2 2 3 99 12

6157

3038

3019

5440

614

5 8 2

0%

20%

40%

60%

80%

100%

2010 1st half 2010 2nd half 2011 1st half 2011 2nd half

Improved significantly

Improved somewhat

Remained the same

Deteriorated somewhat

Deteriorated significantly

Base: n= 58

Page 19: 2012 Vietnam Pocket Book FINAL (Small Size)

NIELSEN INSIGHTS - AT A GLANCE 11

Vietnam Pocket Reference Guide 2012 Nielsen

More than half of business leaders claimed to face a double digit growth in input prices, withone out of five showing 20% or greater increases.

More companies are looking at alternatives to raising prices due the input cost inflation, e.g.looking at using low cost material

3 96

10

5

3

324

16

3024

12 12

616

1253

0%

20%

40%

60%

80%

100%

2011 1st half 2011 2nd half

30% and higher than

25 - less than 30%

20 - less than 25%

15 - less than 20%

10 - less than 15%

5 - less than 10%

Less than 0% (negative)

1 - less than 5% (2.50)

No change

Don't know/ No answer

Change in input prices

Base: Respondents in Auto, FMCG, Telco, Travel,Pharma

Solutions for input price increases

7

10

13

33

53

87

Others

Reduce production

Choose lower cost materials and supplies

Accept lower profits

Improve productivity to lower production costs

Increase product price to a reasonable amount

4

2

22

36

52

68

2011 1st half 2011 2nd half

Base: Respondents in Auto, FMCG, Telco, Travel, Pharma

Page 20: 2012 Vietnam Pocket Book FINAL (Small Size)

NIELSEN INSIGHTS - AT A GLANCE 12

Out look is still optimistic for 2012 overall, but more companies think their situation willdeteriorate than in previous years.

Around two-thirds of leaders expect a double-digit growth in next 12 months. Compared tolast wave, more companies expect single-digit growth

4 2 59 10 21

2825

43

4836

5838

30 29

5 7 2

0%

20%

40%

60%

80%

100%

2010 1st half 2010 2nd half 2011 1st half 2011 2nd half

Improve significantly

Improve somewhat

Remain the same

Deteriorate somewhat

Deteriorate significantly

Base: ALL RESPONDENTS

Expectations on business conditions

Expected company growth rate

5 2 616

147 3

1612

1221

172328

24

1011 20

18 14

31 3024 26

4 2 2

0%

20%

40%

60%

80%

100%

2010 1st half 2010 2nd half 2011 1st half 2011 2nd half

Don't know

25%+

20% - less than 25%

15% - less than 20%

10% - less than 15%

5% - less than 10%

Less than 5%

Base: ALL RESPONDENTS

Page 21: 2012 Vietnam Pocket Book FINAL (Small Size)

NIELSEN INSIGHTS - AT A GLANCE 13

Vietnam Pocket Reference Guide 2012 Nielsen

While increasing consumption and expansion still remain source for growth, business leadersnow talk about M&A and Exports too

Expected 3 key factors of company growth

12

14

31

43

45

72

76Increased consumer demand in

your existing categories/ industry

Expansion to secondary cities/ rural areas

Expansion to modern trade channel

Expansion to new categories/ industries

Increase marketing expenses

Improved business conditions in Vietnam overall

Improved business conditions in your industry overall 21

21

23

36

50

52

79

2011 2nd half2011 1st half

Increased consumer demand in your existing categories/ industry

Expansion to secondary cities/ rural areas

Expansion to new categories/ industries

Increase marketing expenses

Mergers and acquisitionsExpansion to modern trade

channel

Increase exports to overseas markets

Base: ALL RESPONDENTS

Page 22: 2012 Vietnam Pocket Book FINAL (Small Size)

NIELSEN INSIGHTS - AT A GLANCE 14

Personal Finance Monitor

Security and child’s future are the top priorities. Flexibility and immediate access helps topush people towards home saving.

This syndicated study looks at consumer behavior towards personal finance, such as current satisfaction with banks, attitudes towards credit card and lending internet banking usage and more. The study is conducted monthly (n=600) in HCMC and Hanoi. This study utilizes random sampling and face to face surveying. Results from this wave were conducted in June 2011

Why do I save?

1st

Benefits of home saving

Save for child'seducation 25%2nd

Save for security31%

3rd Save for future8%

1st More flexible access 23%

2nd Money always available 14%

Why do I choose to save at banks?

1st

- Earn interest- Convenient for

doing business

Monthly Average Saving Amount – Mean score

Total 1,276,675 VNDHCM 1,373,180 VNDHanoi 992,834 VND

Sources: Nielsen Vietnam PFM

Page 23: 2012 Vietnam Pocket Book FINAL (Small Size)

NIELSEN INSIGHTS - AT A GLANCE 15

Vietnam Pocket Reference Guide 2012 Nielsen

Banking Products – Awareness, Usage & Intention

Strong intention is not currently being converted into actual usage, with usage levels seemingly affected by therecent confidence levels.

Credit Cards - Current barriers Over half the market does not fully understand what a credit card is and for those who do there are barriersaround their lack of knowledge about benefits

Transactional account

ATM/ debit card

Deposit/ saving account

Bank loan services

Foreign exchange service

Domestic money transfer/payment

International money transfer

Credit card

Transaction account (without card)

Custody service

Other banking services

AwareCurrently using Future intention

Base: All Respondents (7200).

14

25

33

42

58

88

87

100

100

100

100

0

0

1

1

0

4

1

2

12

31

32

6

2

9

13

7

21

11

7

36

38

32

Base: who aware of credit card but donot currently use (n=1221)

Lack of demand 36%

Inconvenience / Complicated

procedure 18%

Lack of knowledge

19%

High fee is applied 7%

Page 24: 2012 Vietnam Pocket Book FINAL (Small Size)

NIELSEN INSIGHTS - AT A GLANCE 16

How to attract new users? Non-bank users

Both operational and marketing changes need to be made to address the concerns of the non-banking market.

Key barriers to overcome

Potential triggers (n=4136)

%In

tere

st ra

tes

60%

33%

58%47%

Sim

ple

and

quic

k pr

oced

ures

No

finan

cial

/ inc

ome

evid

ence

requ

ired

Issu

ed b

y pr

estig

ious

ba

nk

Base on non bank users

Marketing Issues

Operational Issues

Lengthy procedures 64%

Valued pledged assets required 52%

Financial/ income Information required 51%

High interest rates 46%(loan)

Key Barriers (n=4136)

Not qualified for using loan services 21%

Page 25: 2012 Vietnam Pocket Book FINAL (Small Size)

NIELSEN INSIGHTS - AT A GLANCE 17

Vietnam Pocket Reference Guide 2012 Nielsen

Payroll accounts make over a third of the market, however, only a small fraction of these customers consider thisto be their main bank.

Transactional Channels – New Channels

While awareness still remains a barrier to usage, amongst those who are aware of the channel usage has increasedrapidly in just the past quarter.

Base: Bank users (n=1501)

Yes, and I have choice to use either my own bank

account or account opened by my company

Yes, and I have to use bank account opened by

my company

42

58

I choose the bank in which my company opened account for me

I choose another bank

I use it for receiving salary and some other

transactions

I use it as my main bank

I use it for receiving salary only

Base: Those who had a choice (n=85)

Base: Users of bank accounts opened by companies (n=603)

35%

6%

59%

Does company open bank account?

Which account do you use?

12%

19%

68%

Is this your primary account?

31% 20% 50% 38% 22% 66%

24% 16% 39% 30% 22% 43%

Mobile banking

2% 0% 4% 17% 23% 13%

2% 1% 2% 8% 11% 6%

Online banking

Mobile banking

Online banking

Awareness

Usage

Base: Bank users

Total HCMC (A) Hanoi (B)

n=672 n=243 n=429

Total HCMC (A) Hanoi (B)

n=352 n=67 n=285

Total HCMC (A) Hanoi (B)

n=672 n=243 n=429

Total HCMC (A) Hanoi (B)

n=289 n=243 n=429

Q4 2010 Q1 2011

Base: Bank users & aware of channel

Page 26: 2012 Vietnam Pocket Book FINAL (Small Size)

NIELSEN INSIGHTS - AT A GLANCE 18

Remote Channel Users – Improvements wanted

Improved security measures (or education around these) would greatly ease customer concerns and driveintention into actual usage.

Rural Market – Is there any money?

75% of rural families claim to save every month. Although the actual amounts are around half of that in urbanareas 87% is still kept in the home.

Base: Bank users

Mobile banking(n=76)

Online banking(n=61)

SAFETY (81%)

• I feel secure and safe (51%)

• Popular/ widely used (14%)

• Stable system, no technical errors (13%)

• High level of security (6%)

• No mistakes occur during transaction (6%)

• Supported/ recommended by others (5%)

STAFF (17%)

• Clear communication by staff (10%)

SAFETY (86%)

• I feel secure and safe (60%)

• High level of security (20%)

• Trust-worthy (9%)

• Popular/ widely used (6%)

STAFF (26%)

• Clear communication by staff (8%)

• Staff are agile and efficient (5%)

CONVENIENCE (5%)

Ha NoiNorth:

462,000 VND

Central:

377,000 VND

South:

571,000 VND

How Much Per Month?How Many Households Save? Where Does it go?

Keep at home: 87%

Buy gold: 7%

Savings Account: 6%

Foreign currency: 2%

Buy insurance: 2%

Monthly Average Saving Amount – Mean score

HCM 1,373,180 VND

Hanoi 992,834 VND

Page 27: 2012 Vietnam Pocket Book FINAL (Small Size)

NIELSEN INSIGHTS - AT A GLANCE 19

Vietnam Pocket Reference Guide 2012 Nielsen

Vietnam Grocery Report

Consumers are more open to change their shopping behavior in categories with higher prices

Nielsen Vietnam introduces the annual update of the Grocery Report which gives an overview and food for thought on the FMCG industry and covers consumer insights and new trends on the horizon for Vietnam

Do shopping behavior change due to price increase?

Base: 300 (all respondent)

6055

8578

7475

6843

8374

5060

554346

36

4045

1522

2625

3257

1726

5040

455754

64

Household CleanerLaundry Product

ToothbrushToothpaste

Facial CleanserBar SoapShampooAdult Milk

Infant FormulaLiquid Milk (UHT)

Cooking OilInstant NoodleInstant CoffeeEnergy Drink

Ready-To-Drink TeaCarbonated Soft Drink

Unchanged

Changed

Food

Dai

ryPr

oduc

tPe

rson

alC

are

HH

C

are

Bev

erag

es

Page 28: 2012 Vietnam Pocket Book FINAL (Small Size)

NIELSEN INSIGHTS - AT A GLANCE 20

Consumers are likely to stay with their brand in several categories, either consuming less ortrading off the amount by buying bigger pack sizes

Private labels are gaining ground, especially for Food, Paper Products, Household andPersonal Care

1112 14

288 16

6

197

10 1730 31

72 79 8654

38 37 81

39

78

40 5072 59 84 29 29

2730 22

8 1512 5

26 178 8 7

61

18

Car

bona

ted

Sof

t Drin

k

Rea

dy-T

o-D

rink

Tea

Ene

rgy

Drin

k

Inst

ant C

offe

e

Inst

ant N

oodl

e

Coo

king

Oil

Liqu

id M

ilk (U

HT)

Infa

nt F

orm

ula

(*)

Adu

lt M

ilk (*

)

Sha

mpo

o

Bar

Soa

p

Faci

al C

lean

ser

Toot

hpas

te

Toot

hbru

sh

Laun

dry

Pro

duct

Hou

seho

ld C

lean

er

Substitute to other products

Consume less - less expensive brands

Consume less - same brands

Consume less - more expensive brands

Same amount - smaller pack size

Same amount - larger pack size

Same amount - more expensive brands

Same amount - cheaper brands

Consume more

%

Beverages Food Dairy Personal Care HH Care

Small base-read with cautions for Infant Formula & Adult Mik

PRICE

Price of private label is 15 – 30% lower compared to brands

Private Label Awareness

Key Private Label Categories

14

13

9

9

11

9

4

4

2

Frozen and chilled foods

Any paper products

Staple foods

Personal Care

Household products

Canned and package …

Carbonated Soft Drinks

Snack & confectionery

Dairy Products

% Bought P4W % Ever bought (excluding P4W) % Would Consider

3

6

6

21

29

Casino (Big C)

Comi (Metro SPM, milk)

eBon (Big C) (food …

Coop Mart

Wow (Big C)

% Awareness

Page 29: 2012 Vietnam Pocket Book FINAL (Small Size)

NIELSEN INSIGHTS - AT A GLANCE 21

Vietnam Pocket Reference Guide 2012 Nielsen

Modern Trade: increasing in number of stores and importance

Higher contribution to monthly grocery purchase categories like Food, Household andPersonal Care

0

100

200

300

400

500

Hanoi HCMC 4 Cities 30 Cities

2009

2010

0%

10%

20%

30%

40%

50%

Hanoi HCMC 4 Cities 30 Cities

Modern Trade (exclude Metro – Cash & Carry)

Store Numbers ACV Contribution

National : 752 → 826 National : 11% → 13%

FMCG of TradeValue % Shr Of Trade | Period Ending MAY11 | Share of PSC Shampoo

Source: ACNielsen | Retail Index (<< Viet Nam >> ), data to MAY11

Total Ho Chi Minh + Hanoi; Data ending Apr 2011; MT exclude Saigon Coop

Page 30: 2012 Vietnam Pocket Book FINAL (Small Size)

NIELSEN INSIGHTS - AT A GLANCE 22

There is still scope to develop the Modern Trade in Vietnam when benchmarkedto other Asian countries

Store number of Key players updated until March 2012

China Malaysia Thailand Indonesia Vietnam

64%

88%

53%

63%

46%

70%

13%16%

37%

Chi

na

Sha

ngha

i

Mal

aysi

a

Kua

la L

umpu

r

Thai

land

Ban

gkok V

ietn

am

Han

oi

HC

MC

Indo

nesi

a

Jaka

rta G

reat

er

66%

43%

Page 31: 2012 Vietnam Pocket Book FINAL (Small Size)
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see your next move, clearly.Our Growth and Demand Strategy practice deploys innovative insights that enable businesses to focus on where to grow. Helping to identify vital developments like the next wave of demand and the most profitable consumer.

Page 34: 2012 Vietnam Pocket Book FINAL (Small Size)

have them check you out.Working with the billions of annual transactions we measure, our Retail and Shopper Marketing practice integrates all the intelligence you need to make consumers not only stop, but shop.

Page 35: 2012 Vietnam Pocket Book FINAL (Small Size)

VIETNAM RETAIL OVERVIEW 25

Vietnam Pocket Reference Guide 2012 Nielsen

VIETNAM SHOPPER TRENDS AND RETAIL HIGHLIGHTS

Wet markets still important for shoppers; supermarket increases its importance significantlyvs. last year.

Where do people shop?

Supermarkets

62

90

97

2011

Base: All Respondents 2010 (n=1500), 2011 (n=1500)

94

96

99

Used Past 7 days

Used Past 4 weeks

Occasionally Use

Wet Markets2011

Use Past 7 days

Use Past 4 Weeks

Occasionally Use

Page 36: 2012 Vietnam Pocket Book FINAL (Small Size)

VIETNAM RETAIL OVERVIEW26

Consumers are moving from Wet Markets to Supermarkets

Supermarket scontinue to attract consumer’s grocery budgets.

3.2

24.2

10.9

1.8

2.3

25.6

11.5

2.3

Supermarkets

Wet Markets

Traditional Grocery

Convenience Stores (not associated with petrol/gas

stations)

20112010

Average Frequency of Visit per Month

Base: All Respondents (2010 n=1500, 2011 n=1500)

Where do people spend the majority of their grocery budget?

2011

51%

2%

Supermarkets

Hypermarkets

2009

43%

5%

Base: All Respondents (2009 n=1500, 2010 n=1500, 2011 n=1500)

Page 37: 2012 Vietnam Pocket Book FINAL (Small Size)

VIETNAM RETAIL OVERVIEW 27

Vietnam Pocket Reference Guide 2012 Nielsen

Promotions are the strong influencers for shoppers to change stores and brands.

Shoppers are becoming more price conscious and they know how to save during their shopping trip.

10% 14%

56%38%

21%27%

9%15%

4% 6%

2010 2011

Say promotions do not influence them on brand choice

Only buy promotions if they already like the brand

Regularly buy different brands because they are on promotion

Very seldom changes stores, but look actively for promotions

Changes stores based on best promotions

Promotional Sensitivity

Base: All Supermarket shoppers (n = 1494)

80% looking at promotions

Price Awareness

63% are very price conscious (*):

17% knows all the prices of the grocery items I buy regularly

46% knows the prices of most items and always notice when the price changes

6% doesn’t know or notice the prices of items bought regularly

31% doesn’t know all the prices but generally notice when the prices change

Base: All Supermarket shoppers (n = 1494)

*56% really price conscious in 2010

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VIETNAM RETAIL OVERVIEW28

As increasing food price puts pressure on shoppers to cut down their spending onunnecessary things

Due to price competitiveness, Store Brands have potential to grow further

63

34

3

Total

IncreasingStableDecreasing

Whether Food Prices are Increasing, Stable or

Decreasing

54

42

34

24

21

7

Buy only the essentials we need/cut down on luxuries

Actively look for and buy products on special/discounted prices

Buy less in total

Switch to cheaper brands

Buy in bulk to get lower prices

Does not affect me

Response to rising food prices

Base: All Supermarket shoppers highestin food prices (n=964)Base: All Supermarket shoppers (n=1494)

Whether buying more Store Brand Products

Store brand product purchasing Reasons for buying store brands

Base: All store brand buyers (n = 720)

51

44

44

37

23

16

Less expensive than named brands

They offer really good value for money

Quality just as good as named brands

Quality of store brands is improving

Word of mouth. Others have recommended them

Products I want are only available in store brands

More , 14%

Same, 39%Less, 16

%

Never, 29%

Don't know, 2%

Page 39: 2012 Vietnam Pocket Book FINAL (Small Size)

VIETNAM RETAIL OVERVIEW 29

Vietnam Pocket Reference Guide 2012 Nielsen

VIETNAM RETAIL HIGHLIGHTS

Channel No. of 2009 No. of 2010 No. of 2011

Modern Trade (SM / MM) 537 642 811

Traditional Grocery Store 89584 91515 97221

Street Vendor 1595 1782 1840

Personal Store 4082 3779 3785

Market Stall – Mixed Business 3378 3138 3207Market Stall – HPC(Health & Personal Care) 3672 3223 2986

Market Stall – Chap Pho 4581 4650 4527

Cosmetic Store 577 1045 1230

Beverage Store 7097 8728 9338

Dairy Shop 807 778 744

Milk /Biscuit/Spirits Store 561 608 538

Market Stall – MBS 186 201 212

Cigarette Kiosk 8524 7400 7951

Soft Drinks / Ice Cream Outlets 3196 3603 3668

Pharmacy 9010 10114 11119

Liquor Shop 244 323 366

Biscuit / Confectionery Store 303 358 491

Maternity & Baby Shop 1971 1997 2376

TOTAL OFF PREMISE 139,905 143,884 152,410

RETAIL STRUCTURE - OFF PREMISE STORES NUMBER (6 CITIES)

Source: Nielsen Vietnam Census 2011

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VIETNAM RETAIL OVERVIEW30

STORE NUMBER (‘000 stores) BY TIERS - OFF - PREMISE VS ON - PREMISE 2011

60%44%

5%

4%

9%

10%

26.09%41.31%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Stores 2011 FMCG ACV Contribution 2011

NATIONAL FMCG RETAIL MARKET STRUCTURE

Rural 53 cities 30 cities 6 citiesSource: Nielsen Vietnam Census 2011

713

38 64 51

472

152 3257

522

39 77 54

269170

30 54

1,236

77141 105

741

322

61 111

0

200

400

600

800

1,000

1,200

1,400

Total Vietnam

4 cities Total HCM

Total Hanoi

Rural 6 cities 53 cities 30 cities

Off Premise On Premise Total

Source: Nielsen Vietnam Census 2011(*) 53 Cities 2010 FMCG contribution is estimated based on FMCG Growth rate in 36 Cities.

Page 41: 2012 Vietnam Pocket Book FINAL (Small Size)

VIETNAM RETAIL OVERVIEW 31

Vietnam Pocket Reference Guide 2012 Nielsen

OFF - PREMISE STORE NUMBER IN TOTAL URBAN VIETNAM BY TIER

FMCG VALUE CONTRIBUTION BY TIER - TOTAL OFF PREMISE

223,554

139,905

30,387 53,263

227,532

143,884

30,544 53,104

241,261

152,410

31,747 57,104

-

50,000

100,000

150,000

200,000

250,000

300,000

Total Urban Vietnam 6 cities 53 cities 30 cities

2009 2010 2011

Source: Nielsen Vietnam Census 2011(*) 53 Cities 2010 FMCG contribution is estimated based on FMCG Growth rate in 36 Cities.

39%

11%4%

45%41%

11%4%

44%

0%

10%

20%

30%

40%

50%

6 cities 30 cities 53 cities Rural

2010 2011

Source: Nielsen Vietnam Census 2011(*) 53 Cities 2010 FMCG contribution is estimated based on FMCG Growth rate in 36 Cities.

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VIETNAM RETAIL OVERVIEW32

OFF PREMISE STORE NUMBER IN TOTAL 36 CITIES VIETNAM BY STORE TYPE

OFF PREMISE 36 CITIES VIETNAM FMCG CONTRIBUTION BY STORE TYPE

756

125,449

2,688 5,222

16,884

1,252 11,132

994

10,183 14,018

883

7,527

943

132,735

2,611 5,186 16,805

1,584 12,587 906 11,935 15,119

869 8,234

-

20,000

40,000

60,000

80,000

100,000

120,000

140,000

2010 2011

Source: Nielsen Vietnam Census 2011

25.8

51.4

0.4 1.45.5

0.74.2

1.4 1.9 4.30.6 2.3

30.5

48.4

0.4 1.35.0

0.74.0

1.1 1.7 4.10.6 2.2

0

10

20

30

40

50

60%

2010 2011

Source: Nielsen Vietnam Census 2011

Page 43: 2012 Vietnam Pocket Book FINAL (Small Size)

VIETNAM RETAIL OVERVIEW 33

Vietnam Pocket Reference Guide 2012 Nielsen

NUMER OF MODERN TRADE STORES

Modern trade contribution by FMCG Department

751

109

642

956

137

819

0

200

400

600

800

1,000

1,200

36 CITIES 30 CITIES 6 CITIES

2010 2011

Source: Nielsen Vietnam Census 2011

Source: Nielsen Vietnam Retail Tracking 2011, six cities.

Page 44: 2012 Vietnam Pocket Book FINAL (Small Size)

VIETNAM RETAIL OVERVIEW34

ON PREMISE STORE NUMBER IN TOTAL VIETNAM BY STORE TYPE

FMCG VALUE CONTRIBUTION BY TIER TOTAL VIETNAM ON PREMISE

511,693

270,863

29,221 51,748

159,861

522,394

268,547

29,747 54,042

170,058

-

100,000

200,000

300,000

400,000

500,000

600,000

TOTAL VIETNAM

Rural 53 cities 30 cities 6 cities

2010 2011Source: Nielsen Vietnam Census 2011(*) 53 Cities 2010 FMCG contribution is estimated based on FMCG Growth rate in 36 Cities.

41%

9%

4%

46%41.5%

9.2%

4.1%

45.2%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

6 cities 30 cities 53 cities Rural

2010 2011

Source: Nielsen Vietnam Census 2011(*) 53 Cities 2010 FMCG contribution is estimated based on FMCG Growth rate in 36 Cities.

Page 45: 2012 Vietnam Pocket Book FINAL (Small Size)

VIETNAM RETAIL OVERVIEW 35

Vietnam Pocket Reference Guide 2012 Nielsen

Top 10 categories in 6 cities

2011 vs. 2010

Source: Nielsen Vietnam Retail Tracking 2011, six cities.

Page 46: 2012 Vietnam Pocket Book FINAL (Small Size)

VIETNAM RETAIL OVERVIEW36

Number of SKUs

7,679

1,793

6,307

1,142 1,606194 417

11,837

2,666

9,932

1,597 2,563

224 4840

2,000

4,000

6,000

8,000

10,000

12,000

14,000

Personal Care

Home Care Foods Milk Based Beverage Cigarette Baby Care

2010 2011

Source: Nielsen Vietnam Retail Tracking 2011, six cities.

Page 47: 2012 Vietnam Pocket Book FINAL (Small Size)

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Page 48: 2012 Vietnam Pocket Book FINAL (Small Size)

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Page 49: 2012 Vietnam Pocket Book FINAL (Small Size)

HOUSEHOLD INCOME CLASSIFICATION 37

Vietnam Pocket Reference Guide 2012 Nielsen

HOUSEHOLD INCOME CLASSIFICATION

Household Income Band (HIB) Classification System OverviewThis classification system is based on gross monthly income

A5 150,000,000 or higher

A4 75,000,000 - 149,999,999

A3 45,000,000 - 74,999,999

A2 30,000,000 - 44,999,999

A1 15,000,000 - 29,999,999

A 15,000,000 or higher

B 7,500,000 - 14,999,999

C 4,500,000 - 7,499,999

D 3,000,000 - 4,499,999

E 1,500,000 - 2,999,999

F 0 - 1,499,999

HIB Household Income Band (VND)

Page 50: 2012 Vietnam Pocket Book FINAL (Small Size)

HOUSEHOLD INCOME CLASSIFICATION 38

HOUSEHOLD INCOME BANDS IN HA NOI AND HCMC

Urban Rural Total Urban Rural Total Urban Rural Total A2+ 2% 0% 1% 4% 0% 3% 4% 0% 3% A1 14% 3% 8% 13% 6% 11% 13% 4% 10%

A 16% 3% 9% 17% 6% 15% 17% 4% 12%

B 38% 22% 29% 36% 25% 34% 37% 23% 32%C 37% 40% 39% 34% 36% 35% 35% 39% 37%

D 8% 29% 20% 11% 28% 14% 10% 29% 17%E 1% 4% 3% 1% 5% 2% 1% 4% 2%F 0% 0% 0% 0% 1% 0% 0% 0% 0%

TOTAL 100% 100% 100% 100% 100% 100% 100% 100% 100%

Source: Nielsen database 2011

HCMC & HANOIHIB HANOI HCMC

HOUSEHOLD INCOME BANDS IN 5 MAJOR CITIES

HA NOIHAI

PHONG DA NANG HCMC CAN THO5 KEY CITIES

Urban Urban Urban Urban Urban Urban A2+ 2% 3% 2% 4% 3% 4% A1 14% 4% 4% 13% 3% 11%A 16% 6% 6% 17% 6% 15%B 38% 29% 27% 36% 23% 34%C 37% 52% 45% 34% 39% 37%D 8% 11% 20% 11% 26% 12%E 1% 1% 1% 1% 6% 2%F 0% 0% 0% 0% 0% 0%TOTAL 100% 100% 99% 100% 99% 101%

Source: Nielsen database 2011

HIB

Page 51: 2012 Vietnam Pocket Book FINAL (Small Size)

HOUSEHOLD INCOME CLASSIFICATION 39

Vietnam Pocket Reference Guide 2012 Nielsen

HOUSEHOLD INCOME BANDS OF VIETNAM

URBAN RURAL TOTAL A2 3% 0% 1% A1 7% 1% 3%A 10% 1% 3%B 26% 8% 14%C 40% 28% 32%D 20% 40% 34%E 4% 19% 14%F 0% 3% 2%TOTAL 101% 100% 100%

Source: Nielsen database 2011

HIB VIETNAM

Page 52: 2012 Vietnam Pocket Book FINAL (Small Size)

HOUSEHOLD INCOME CLASSIFICATION40

HOUSEHOLD EXPENDITURE IN HA NOI AND HCMC

Urban Rural Total Urban Rural Total 15,000,000 - 29,999,999 2% 0% 1% 3% 1% 2%15,000,000 or higher 2% 0% 1% 3% 1% 3%7,500,000 - 14,999,999 29% 9% 17% 24% 15% 22%4,500,000 - 7,499,999 52% 48% 50% 43% 32% 41%3,000,000 - 4,499,999 16% 37% 28% 26% 40% 29%1,500,000 - 2,999,999 2% 6% 4% 4% 10% 5%0 - 1,499,999 0% 0% 0% 0% 1% 0%TOTAL 100% 100% 100% 100% 100% 100%

Source: Nielsen database 2011

HOUSEHOLD EXPENDITURE (VND)

HANOI HCMC

Page 53: 2012 Vietnam Pocket Book FINAL (Small Size)
Page 54: 2012 Vietnam Pocket Book FINAL (Small Size)

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Page 55: 2012 Vietnam Pocket Book FINAL (Small Size)

VIETNAM DEMOGRAPHIC 41

Vietnam Pocket Reference Guide 2012 Nielsen

DEMOGRAPHICS

POPULATION BY SEX AND BY AGE GROUP IN VIETNAM 2011

AGE GROUP TOTAL FEMALE MALETotal 86,927,700 43,937,000 42,990,700

0 1,461,479 696,522 764,9571-4 5,647,234 2,707,835 2,939,3995-9 6,777,975 3,282,538 3,495,437

10-14 7,315,865 3,552,836 3,763,02915-17 5,286,210 2,577,882 2,708,32818-19 3,771,128 1,852,681 1,918,44720-24 8,537,934 4,232,079 4,305,85525-29 7,884,053 3,931,801 3,952,25230-34 6,945,409 3,442,403 3,503,00635-39 6,601,838 3,266,617 3,335,22140-44 6,027,979 3,028,417 2,999,56145-49 5,505,919 2,835,192 2,670,72750-54 4,455,920 2,351,780 2,104,14155-59 3,012,453 1,634,482 1,377,97160-64 1,955,479 1,085,114 870,36565-69 1,568,963 909,177 659,78670-74 1,424,653 851,098 573,55475-79 1,208,613 724,295 484,31880-84 731,560 464,325 267,23485+ 627,145 441,769 185,377

Source: Estimate from 2010 Census of population & Statistical Year Book 2010

Page 56: 2012 Vietnam Pocket Book FINAL (Small Size)

VIETNAM DEMOGRAPHIC42

REGION/ PROVINCE 2006 2007 2008 2009 Prel.2010

TOTAL VIETNAM 83,311,200 84,218,500 85,118,700 86,025,000 86,927,700

Red River Delta 19,108,900 19,228,800 19,473,700 19,618,100 19,770,000

Ha Noi 3,184,800 3,228,500

Ha Tay 2,742,400 2,773,700

Vinh Phuc 1,166,000 1,174,100 993,800 1,000,400 1,008,300

Bac Ninh 999,800 1,009,400 1,018,100 1,026,500 1,034,200

Quang Ninh 1,109,300 1,122,500 1,135,100 1,146,100 1,159,500

Hai Duong 1,689,700 1,694,700 1,700,800 1,706,800 1,712,800

Hai Phong 1,789,100 1,806,500 1,824,100 1,840,400 1,857,800

Hung Yen 1,116,400 1,121,300 1,126,200 1,128,600 1,132,300

Thai Binh 1,787,400 1,783,900 1,782,700 1,783,100 1,786,300

Ha Nam 790,000 788,400 786,900 786,200 786,300

Nam Dinh 1,839,400 1,829,700 1,826,100 1,828,400 1,830,000

Ninh Binh 894,600 896,100 898,100 899,600 900,600

Northern Midlands and Mountain 10,904,300 11,004,200 10,997,300 11,073,500 11,169,300

Ha Giang 693,400 704,900 716,200 725,100 735,800

Cao Bang 506,800 508,600 510,500 511,200 513,100

Bac Kan 290,000 291,800 293,600 294,600 296,500

Tuyen Quang 715,700 719,400 723,500 725,200 728,900

Lao Cai 590,200 598,300 606,500 615,800 626,200

Yen Bai 725,400 731,600 737,500 741,700 746,400

Thai Nguyen 1,106,500 1,113,000 1,120,300 1,125,400 1,131,300

Lang Son 726,300 728,200 730,700 733,200 735,600

Bac Giang 1,543,000 1,548,800 1,554,600 1,556,900 1,560,300

Phu Tho 1,301,500 1,305,600 1,311,500 1,316,600 1,322,100

Dien Bien 452,700 466,000 479,300 490,800 504,500

Lai Chau 360,700 364,400 367,900 371,400 382,400

Son La 1,033,500 1,050,800 1,067,200 1,079,200 1,092,700

Hoa Binh 858,600 872,800 778,000 786,400 793,500

North and South Central Coast 18,667,400 18,729,100 18,797,900 18,855,700 18,935,500

Thanh Hoa 3,428,000 3,417,300 3,408,800 3,404,300 3,406,800

Nghe An 2,900,100 2,905,200 2,912,100 2,914,500 2,917,400

Ha Tinh 1,243,600 1,239,000 1,234,000 1,227,800 1,228,000

Quang Binh 834,500 838,500 843,500 845,000 849,300

Quang Tri 591,900 594,100 596,700 598,600 600,500

Thua Thien Hue 1,076,900 1,081,000 1,084,900 1,087,600 1,090,900

Da Nang 825,900 847,500 868,800 894,500 926,000

6,561,9006,381,800

POPULATION BY PROVINE IN VIETNAM 2000-2010

6,472,000

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VIETNAM DEMOGRAPHIC 43

Vietnam Pocket Reference Guide 2012 Nielsen

Quang Nam 1,410,800 1,413,900 1,417,800 1,423,000 1,425,100

Quang Ngai 1,212,600 1,214,800 1,217,000 1,217,200 1,218,600

Binh Dinh 1,480,100 1,482,300 1,485,600 1,487,400 1,489,700

Phu Yen 844,300 850,300 856,700 862,400 868,500

Khanh Hoa 1,125,200 1,137,500 1,149,300 1,158,200 1,167,700

Ninh Thuan 551,400 555,800 560,700 565,800 570,100

Binh Thuan 1,142,100 1,151,900 1,162,000 1,169,400 1,176,900

Central Highlands 4,860,900 4,948,000 5,036,700 5,128,800 5,214,200

Kon Tum 396,600 408,100 420,500 431,800 443,400

Gia Lai 1,200,500 1,225,500 1,251,300 1,281,000 1,300,900

Dak Lak 1,677,800 1,696,600 1,715,100 1,735,700 1,754,400

Dak Nong 440,900 457,300 474,400 491,000 510,600

Lam Dong 1,145,100 1,160,500 1,175,400 1,189,300 1,204,900

South East 12,822,800 13,266,400 13,683,600 14,149,000 14,566,500

Binh Phuoc 819,000 838,300 858,000 875,000 893,400

Tay Ninh 1,046,400 1,053,000 1,060,500 1,067,200 1,075,300

Binh Duong 1,203,700 1,307,000 1,402,700 1,512,500 1,619,900

Dong Nai 2,314,900 2,372,600 2,432,700 2,499,700 2,569,400

Ba Ria - Vung Tau 955,700 970,200 983,600 998,500 1,012,000

TP.Ho Chi Minh 6,483,100 6,725,300 6,946,100 7,196,100 7,396,500

Mekong River Delta 16,946,900 17,042,000 17,129,500 17,199,900 17,272,200

Long An 1,405,200 1,417,900 1,428,200 1,436,300 1,446,200

Tien Giang 1,655,300 1,661,600 1,668,000 1,672,800 1,677,000

Ben Tre 1,269,300 1,264,800 1,259,600 1,256,100 1,256,700

Tra Vinh 993,700 997,200 1,000,800 1,003,200 1,005,900

Vinh Long 1,021,600 1,022,800 1,024,000 1,025,100 1,026,500

Dong Thap 1,646,800 1,654,500 1,662,500 1,666,600 1,670,500

An Giang 2,125,800 2,134,300 2,142,600 2,147,600 2,149,500

Kien Giang 1,637,800 1,654,900 1,672,300 1,688,500 1,703,500

Can Tho 1,160,500 1,172,000 1,180,900 1,188,600 1,197,100

Hau Giang 752,800 754,700 756,300 758,000 758,600

Soc Trang 1,265,600 1,276,300 1,285,100 1,293,200 1,300,800

Bac Lieu 823,800 835,800 847,500 856,800 867,800

Ca Mau 1,188,700 1,195,200 1,201,700 1,207,100 1,212,100

Source: Statistical Yearbook 2010

Page 58: 2012 Vietnam Pocket Book FINAL (Small Size)

VIETNAM DEMOGRAPHIC44

REGION\PROVINCE TOTAL URBAN RURAL

TOTAL VIETNAM 86,927,700 26,224,400 60,703,300

Red River Delta 19,770,000 5,859,400 13,910,600

Ha Noi 6,561,900 2,709,900 3,852,000

Vinh Phuc 1,008,300 231,400 776,900

Bac Ninh 1,034,200 246,700 787,500

Quang Ninh 1,159,500 603,000 556,500

Hai Duong 1,712,800 327,100 1,385,700

Hai Phong 1,857,800 858,800 999,000

Hung Yen 1,132,300 139,500 992,800

Thai Binh 1,786,300 173,500 1,612,800

Ha Nam 786,300 82,200 704,100

Nam Dinh 1,830,000 326,200 1,503,800

Ninh Binh 900,600 161,100 739,500

Northern Midlands and Mountain 11,169,300 1,807,100 9,362,200

Ha Giang 735,800 105,600 630,200

Cao Bang 513,100 87,000 426,100

Bac Kan 296,500 47,800 248,700

Tuyen Quang 728,900 95,300 633,600

Lao Cai 626,200 133,100 493,100

Yen Bai 746,400 145,200 601,200

Thai Nguyen 1,131,300 293,600 837,700

Lang Son 735,600 140,600 595,000

Bac Giang 1,560,300 146,500 1,413,800

Phu Tho 1,322,100 210,800 1,111,300

Dien Bien 504,500 75,700 428,800

Lai Chau 382,400 54,400 328,000

Son La 1,092,700 152,600 940,100

Hoa Binh 793,500 118,900 674,600

North and South Central Coast 18,935,500 4,704,600 14,230,900

Thanh Hoa 3,406,800 357,700 3,049,100

Nghe An 2,917,400 376,400 2,541,000

Ha Tinh 1,228,000 183,600 1,044,400

Quang Binh 849,300 128,500 720,800

Quang Tri 600,500 170,500 430,000

POPULATION BY PROVINCE - URBAN/RURAL - 2010

Page 59: 2012 Vietnam Pocket Book FINAL (Small Size)

VIETNAM DEMOGRAPHIC 45

Vietnam Pocket Reference Guide 2012 Nielsen

Thua Thien Hue 1,090,900 434,100 656,800

Da Nang 926,000 805,200 120,800

Quang Nam 1,425,100 270,600 1,154,500

Quang Ngai 1,218,600 178,300 1,040,300

Binh Dinh 1,489,700 412,900 1,076,800

Phu Yen 868,500 202,500 666,000

Khanh Hoa 1,167,700 519,600 648,100

Ninh Thuan 570,100 205,200 364,900

Binh Thuan 1,176,900 459,500 717,400

Central Highlands 5,214,200 1,498,600 3,715,600

Kon Tum 443,400 150,800 292,600

Gia Lai 1,300,900 382,400 918,500

Dak Lak 1,754,400 431,200 1,323,200

Dak Nong 510,600 76,300 434,300

Lam Dong 1,204,900 457,900 747,000

South East 14,566,500 8,354,400 6,212,100

Binh Phuoc 893,400 149,900 743,500

Tay Ninh 1,075,300 167,900 907,400

Binh Duong 1,619,900 512,900 1,107,000

Dong Nai 2,569,400 858,900 1,710,500

Ba Ria - Vung Tau 1,012,000 507,200 504,800

TP.Ho Chi Minh 7,396,500 6,157,600 1,238,900

Mekong River Delta 17,272,200 4,000,300 13,271,900

Long An 1,446,200 255,200 1,191,000

Tien Giang 1,677,000 232,400 1,444,600

Ben Tre 1,256,700 125,900 1,130,800

Tra Vinh 1,005,900 154,800 851,100

Vinh Long 1,026,500 158,000 868,500

Dong Thap 1,670,500 296,600 1,373,900

An Giang 2,149,500 610,500 1,539,000

Kien Giang 1,703,500 458,100 1,245,400

Can Tho 1,197,100 789,500 407,600

Hau Giang 758,600 150,600 608,000

Soc Trang 1,300,800 280,000 1,020,800

Bac Lieu 867,800 230,200 637,600

Ca Mau 1,212,100 258,500 953,600

Source: Statistical Yearbook 2010

Page 60: 2012 Vietnam Pocket Book FINAL (Small Size)

VIETNAM DEMOGRAPHIC46

REGION/ PROVINCE POPULATION (Thous. persons) AREA (Km2)

POPULATION DENSITY

(Person/Km2)

VIETNAM 86,927.7 331,051.4 263

Red River Delta 18,610.5 14,964.1 1,244

Ha Noi 6,561.9 3,344.6 1,962

Vinh Phuc 1,008.3 1,231.8 819

Bac Ninh 1,034.2 822.7 1,257

Hai Duong 1,712.8 1,650.2 1,038

Hai Phong 1,857.8 1,522.1 1,221

Hung Yen 1,132.3 923.5 1,226

Thai Binh 1,786.3 1,567.4 1,140

Ha Nam 786.3 860.2 914

Nam Dinh 1,830.0 1,652.5 1,107

Ninh Binh 900.6 1,389.1 648

North-East 9,555.7 63,992.9 149

Ha Giang 735.8 7,945.8 93

Cao Bang 513.1 6,724.6 76

Bac Kan 296.5 4,859.4 61

Tuyen Quang 728.9 5,870.4 124

Lao Cai 626.2 6,383.9 98

Yen Bai 746.4 6,899.5 108

Thai Nguyen 1,131.3 3,526.2 321

Lang Son 735.6 8,323.8 88

Quang Ninh 1,159.5 6,099.0 190

Bac Giang 1,560.3 3,827.8 408

Phu Tho 1,322.1 3,532.5 374

North-West 2,773.1 37,444.8 74

Dien Bien 504.5 9,562.9 53

Lai Chau 382.4 9,112.3 42

Son La 1,092.7 14,174.4 77

Hoa Binh 793.5 4,595.2 173

North-Central Coast 10,092.9 51,524.6 196

Thanh Hoa 3,406.8 11,133.4 306

Nghe An 2,917.4 16,490.7 177

Ha Tinh 1,228.0 6,025.6 204

Quang Binh 849.3 8,065.3 105

Quang Tri 600.5 4,747.0 127

Thua Thien Hue 1,090.9 5,062.6 215

POPULATION, AREA AND POPULATION DENSITY BY PROVINCE 2010

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Vietnam Pocket Reference Guide 2012 Nielsen

South-Central Coast 8,842.6 44,360.7 199

Da Nang 926.0 1,283.4 722

Quang Nam 1,425.1 10,438.4 137

Quang Ngai 1,218.6 5,152.7 236

Binh Dinh 1,489.7 6,039.6 247

Phu Yen 868.5 5,060.6 172

Khanh Hoa 1,167.7 5,217.6 224

Ninh Thuan 570.1 3,358.0 170

Binh Thuan 1,176.9 7,810.4 151

Central Highlands 5,214.2 54,640.6 95

Kon Tum 443.4 9,690.5 46

Gia Lai 1,300.9 15,536.9 84

Dak Lak 1,754.4 13,125.4 134

Dak Nong 510.6 6,515.6 78

Lam Dong 1,204.9 9,772.2 123

South East 14,566.5 23,605.1 617

Binh Phuoc 893.4 6,874.4 130

Tay Ninh 1,075.3 4,049.2 266

Binh Duong 1,619.9 2,695.2 601

Dong Nai 2,569.4 5,903.4 435

Ba Ria - Vung tau 1,012.0 1,987.4 509

HCMC 7,396.5 2,095.5 3,530

Mekong River Delta 17,272.2 40,518.5 426

Long An 1,446.2 4,493.8 322

Tien Giang 1,677.0 2,484.2 675

Ben Tre 1,256.7 2,360.2 532

Tra Vinh 1,005.9 2,295.1 438

Vinh Long 1,026.5 1,479.1 694

Dong Thap 1,670.5 3,375.4 495

An Giang 2,149.5 3,536.8 608

Kien Giang 1,703.5 6,346.3 268

Can Tho 1,197.1 1,401.6 854

Hau Giang 758.6 1,601.1 474

Soc Trang 1,300.8 3,311.8 393

Bac Lieu 867.8 2,501.5 347

Ca Mau 1,212.1 5,331.6 227

Source: Statistical Yearbook 2010

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VIETNAM DEMOGRAPHIC48

REGION/ PROVINCE 2006 2007 2008 2009 Prel.2010

TOTAL VIETNAM 42,312,200 42,771,200 43,162,600 43,501,600 43,937,000

Red River Delta 9,739,900 9,796,800 9,929,000 9,968,200 10,026,700

Ha Noi 1,588,200 1,610,200

Ha Tay 1,420,700 1,436,900

Vinh Phuc 588,600 592,700 501,700 506,200 510,300

Bac Ninh 513,000 518,000 520,100 522,600 524,600

Quang Ninh 547,400 554,000 557,200 561,100 566,100

Hai Duong 865,100 867,000 869,400 871,700 873,500

Hai Phong 904,800 913,600 921,000 927,800 936,200

Hung Yen 576,600 579,200 581,900 575,700 576,000

Thai Binh 928,500 926,700 923,400 922,300 923,800

Ha Nam 407,100 406,200 404,500 402,300 402,300

Nam Dinh 942,000 937,100 939,100 933,800 934,500

Ninh Binh 457,900 455,200 453,800 452,700 452,700

Northern Midlands and Mountain 5,484,800 5,534,900 5,538,200 5,555,600 5,596,800

Ha Giang 349,800 355,900 361,600 362,000 363,100

Cao Bang 258,000 258,900 259,900 257,500 258,600

Bac Kan 144,800 145,700 145,900 146,100 146,700

Tuyen Quang 361,300 363,100 366,000 361,900 363,800

Lao Cai 295,700 299,100 302,000 305,900 310,900

Yen Bai 364,900 367,900 369,800 371,000 373,300

Thai Nguyen 552,700 556,700 561,900 568,900 572,400

Lang Son 365,200 366,200 366,900 368,300 369,100

Bac Giang 780,100 783,000 782,700 785,100 786,400

Phu Tho 661,700 663,800 665,300 669,300 670,100

Dien Bien 225,600 232,200 238,800 245,300 252,100

Lai Chau 179,400 181,200 181,400 181,500 186,800

Son La 513,800 522,400 537,500 536,600 543,600

Hoa Binh 431,800 438,800 398,500 396,200 399,900

North and South Central Coast 9,489,700 9,522,200 9,528,900 9,532,600 9,568,000

Thanh Hoa 1,748,700 1,742,100 1,721,100 1,722,000 1,723,300

Nghe An 1,477,000 1,480,600 1,473,700 1,467,700 1,469,300

Ha Tinh 626,100 623,800 641,600 620,700 620,900

Quang Binh 418,800 420,800 422,000 421,700 424,400

Quang Tri 299,300 300,400 300,700 303,200 303,800

Thua Thien Hue 547,400 550,000 551,100 550,200 550,700

Da Nang 425,400 437,600 441,700 453,300 469,300

Quang Nam 727,400 729,300 728,800 729,700 729,700

Quang Ngai 618,400 618,700 618,500 617,200 617,700

3,326,700

FEMALE POPULATION BY PROVINCE IN VIETNAM 2000-2010

3,256,900 3,292,000

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Vietnam Pocket Reference Guide 2012 Nielsen

Binh Dinh 759,200 759,500 760,300 762,300 763,100

Phu Yen 424,300 428,300 429,600 430,800 433,800

Khanh Hoa 566,500 572,800 578,900 586,300 590,400

Ninh Thuan 278,700 280,900 282,300 283,800 284,900

Binh Thuan 572,500 577,400 578,600 583,700 586,700

Central Highlands 2,406,500 2,456,200 2,510,200 2,538,100 2,572,100

Kon Tum 197,400 203,100 211,000 213,100 215,200

Gia Lai 589,500 601,800 626,600 637,800 644,100

Dak Lak 825,100 840,800 849,100 859,400 868,800

Dak Nong 222,200 230,500 237,200 235,800 243,000

Lam Dong 572,300 580,000 586,300 592,000 601,000

South East 6,547,000 6,778,400 6,991,700 7,253,800 7,489,300

Binh Phuoc 402,000 411,300 422,000 430,700 439,800

Tay Ninh 531,400 535,000 535,500 536,200 541,400

Binh Duong 627,700 681,000 727,700 785,000 841,800

Dong Nai 1,166,900 1,195,600 1,223,700 1,261,700 1,301,100

Ba Ria - Vung Tau 476,700 484,200 490,600 499,400 507,400

HCMC 3,342,300 3,471,300 3,592,200 3,740,800 3,857,800

Mekong River Delta 8,644,300 8,682,700 8,664,600 8,653,300 8,684,100

Long An 714,300 713,300 718,700 723,000 728,000

Tien Giang 851,700 855,000 853,300 852,100 852,300

Ben Tre 652,700 649,500 644,100 639,800 640,200

Tra Vinh 500,800 503,500 505,800 509,100 510,500

Vinh Long 525,000 525,600 522,700 520,500 521,000

Dong Thap 843,100 847,000 833,000 835,900 838,000

An Giang 1,080,800 1,085,100 1,083,000 1,080,700 1,081,200

Kien Giang 830,200 838,900 838,200 836,300 843,100

Can Tho 589,800 594,400 597,300 598,900 600,900

Hau Giang 381,600 381,100 378,800 376,600 376,600

Soc Trang 648,700 654,200 653,800 650,500 654,300

Bac Lieu 423,200 429,400 434,500 429,500 435,200

Ca Mau 602,400 605,700 601,400 600,400 602,800

Source: Statistical Yearbook 2010

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VIETNAM DEMOGRAPHIC50

MALE POPULATION BY PROVINCE IN VIETNAM 2000-2010

REGION/ PROVINCE 2006 2007 2008 2009 Prel.2010

TOTAL VIETNAM 40,999,000 41,447,300 41,956,100 42,523,400 42,990,700

Red River Delta 9,369,000 9,432,000 9,544,700 9,649,900 9,743,300

Ha Noi 1,596,600 1,618,300 3,124,900 3,180,000 3,235,200

Ha Tay 1,321,700 1,336,800

Vinh Phuc 577,400 581,400 492,100 494,200 498,000

Bac Ninh 486,800 491,400 498,000 503,900 509,600

Quang Ninh 561,900 568,500 577,900 585,000 593,400

Hai Duong 824,600 827,700 831,400 835,100 839,300

Hai Phong 884,300 892,900 903,100 912,600 921,600

Hung Yen 539,800 542,100 544,300 552,900 556,300

Thai Binh 858,900 857,200 859,300 860,800 862,500

Ha Nam 382,900 382,200 382,400 383,900 384,000

Nam Dinh 897,400 892,600 887,000 894,600 895,500

Ninh Binh 436,700 440,900 444,300 446,900 447,900

Northern Midlands and Mountain 5,419,500 5,469,300 5,459,100 5,517,900 5,572,500

Ha Giang 343,600 349,000 354,600 363,100 372,700

Cao Bang 248,800 249,700 250,600 253,700 254,500

Bac Kan 145,200 146,100 147,700 148,500 149,800

Tuyen Quang 354,400 356,300 357,500 363,300 365,100

Lao Cai 294,500 299,200 304,500 309,900 315,300

Yen Bai 360,500 363,700 367,700 370,700 373,100

Thai Nguyen 553,800 556,300 558,400 556,500 558,900

Lang Son 361,100 362,000 363,800 364,900 366,500

Bac Giang 762,900 765,800 771,900 771,800 773,900

Phu Tho 639,800 641,800 646,200 647,300 652,000

Dien Bien 227,100 233,800 240,500 245,500 252,400

Lai Chau 181,300 183,200 186,500 189,900 195,600

Son La 519,700 528,400 529,700 542,600 549,100

Hoa Binh 426,800 434,000 379,500 390,200 393,600

North and South Central Coast 9,177,700 9,206,900 9,269,000 9,323,100 9,367,500

Thanh Hoa 1,679,300 1,675,200 1,687,700 1,682,300 1,683,500

Nghe An 1,423,100 1,424,600 1,438,400 1,446,800 1,448,100

Ha Tinh 617,500 615,200 592,400 607,100 607,100

Quang Binh 415,700 417,700 421,500 423,300 424,900

Quang Tri 292,600 293,700 296,000 295,400 296,700

Thua Thien Hue 529,500 531,000 533,800 537,400 540,200

Da Nang 400,500 409,900 427,100 441,200 456,700

Quang Nam 683,400 684,600 689,000 693,300 695,400

Quang Ngai 594,200 596,100 598,500 600,000 600,900

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VIETNAM DEMOGRAPHIC 51

Vietnam Pocket Reference Guide 2012 Nielsen

Binh Dinh 720,900 722,800 725,300 725,100 726,600

Phu Yen 420,000 422,000 427,100 431,600 434,700

Khanh Hoa 558,700 564,700 570,400 571,900 577,300

Ninh Thuan 272,700 274,900 278,400 282,000 285,200

Binh Thuan 569,600 574,500 583,400 585,700 590,200

Central Highlands 2,454,400 2,491,800 2,526,500 2,590,700 2,642,100

Kon Tum 199,200 205,000 209,500 218,700 228,200

Gia Lai 611,000 623,700 624,700 643,200 656,800

Dak Lak 852,700 855,800 866,000 876,300 885,600

Dak Nong 218,700 226,800 237,200 255,200 267,600

Lam Dong 572,800 580,500 589,100 597,300 603,900

South East 6,275,800 6,488,000 6,691,900 6,895,200 7,077,200

Binh Phuoc 417,000 427,000 436,000 444,300 453,600

Tay Ninh 515,000 518,000 525,000 531,000 533,900

Binh Duong 576,000 626,000 675,000 727,500 778,100

Dong Nai 1,148,000 1,177,000 1,209,000 1,238,000 1,268,300

Ba Ria - Vung Tau 479,000 486,000 493,000 499,100 504,600

TP.Ho Chi Minh 3,140,800 3,254,000 3,353,900 3,455,300 3,538,700

Mekong River Delta 8,302,600 8,359,300 8,464,900 8,546,600 8,588,100

Long An 690,900 704,600 709,500 713,300 718,200

Tien Giang 803,600 806,600 814,700 820,700 824,700

Ben Tre 616,600 615,300 615,500 616,300 616,500

Tra Vinh 492,900 493,700 495,000 494,100 495,400

Vinh Long 496,600 497,200 501,300 504,600 505,500

Dong Thap 803,700 807,500 829,500 830,700 832,500

An Giang 1,045,000 1,049,200 1,059,600 1,066,900 1,068,300

Kien Giang 807,600 816,000 834,100 852,200 860,400

Can Tho 570,700 577,600 583,600 589,700 596,200

Hau Giang 371,200 373,600 377,500 381,400 382,000

Soc Trang 616,900 622,100 631,300 642,700 646,500

Bac Lieu 400,600 406,400 413,000 427,300 432,600

Ca Mau 586,300 589,500 600,300 606,700 609,300

Source: Statistical Yearbook 2010

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VIETNAM DEMOGRAPHIC52

2006 2007 2008 2009 2010

Total 3,584 4,229 4,236 3,747 5,050

By main purpose of journey

Tourism 2,069 2,606 2,613 2,241 3,110

Business 576 674 844 742 1,024

Visiting friend &relative 561 601 511 518 574

Others 378 349 268 247 342

By means of transport

Air ways 2,702 3,301 3,283 3,026 4,062

Water ways 224 225 152 66 51

Roads 657 704 801 656 938

Source: Statistical Yearbook 2010

NUMBER OF FOREIGN VISITORS TO VIETNAM 2000 – 2010 (THOUS. VISITORS)

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VIETNAM DEMOGRAPHIC 53

Vietnam Pocket Reference Guide 2012 Nielsen

Average amount per visitor Average amount per day visitor

Average Amount 1,771.8 506.2

By some provinces

Ha Noi 2,597.8 538.8

Hai Phong 1,576.5 461.3

Lao Cai 1,957.1 455.4

Lang Son 1,528.2 638.4

Quang Ninh 1,810.9 591.8

Thanh Hoa 1,234.6 379.6

Nghe An 1,524.7 375.3

Quang Binh 1,723.9 470.7

Quang Tri 828.3 234.3

Thua Thien Hue 2,114.4 408.0

Da Nang 3,438.4 601.0

Quang Nam 2,192.6 408.7

Binh Dinh 1,990.1 437.2

Khanh Hoa 2,306.4 444.4

Gia Lai 1,209.1 299.4

Lam Dong 1,840.9 496.6

Binh Thuan 1,748.1 609.7

Tay Ninh 1,020.0 295.7

TP.Ho Chi Minh 2,795.3 520.6

An Giang 911.5 307.7

Can Tho 1,437.3 440.9

Source: Statistical Yearbook 2004 - General Statistics Office

AVERAGE EXPENDITURE PER DOMESTIC VISITOR IN 2008 (THOUS. VND)

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VIETNAM ECONOMY54

Month 2006 2007 2008 2009 2010

January 101.2 101.1 102.4 100.3 101.4

February 102.1 102.2 103.6 101.2 102.0

March 99.5 99.8 103.0 99.8 100.8

April 100.2 100.5 102.2 100.4 100.1

May 100.6 100.8 103.9 100.4 100.3

June 100.4 100.9 102.1 100.6 100.2

July 100.4 100.9 101.1 100.5 100.1

August 100.4 100.6 101.6 100.2 100.2

September 100.3 100.5 100.2 100.6 101.3

October 100.2 100.7 99.8 100.4 101.1

November 100.6 101.2 99.2 100.6 101.9

December 100.5 102.9 99.3 101.4 102.0

Monthly average index 100.5 101.0 101.5 100.5 100.9

December of report year compared with previous year

106.6 112.6 119.9 106.5 111.8

Source: Statistical Yearbook 2010

CONSUMER PRICE INDEX (PREVIOUS MONTH = 100)

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VIETNAM INDUSTRY STRUCTURE 55

Vietnam Pocket Reference Guide 2012 Nielsen

2005 2007 2008 2009 Prel.2010

Total 4,967 4,988.4 5,059.3 5,040.6 5,107.4

Agriculture, forestry and fishing 207.9 196.8 193.2 187.0 181.9

Mining and quarrying 101.3 98.9 98.1 94.4 93.5

Manufacturing 636.7 584.6 588.2 649.4 650.2

Electricity, gas, stream and air conditioning supply 70.0 87.6 90.4 92.4 91.0

Water supply, sewerage, waste management and remediation activities and remediation activities 25.9 30.1 31.1 31.7 32.1

Construction 488.8 427.7 422 437.8 437.9

Wholesale and retail trade; repair of motor vehicles and motorcycles 112.2 87.3 87.8 88.1 89.3

Transportation and storage 181.6 194.0 199.1 200.4 198.8

Accommodation and Food service activities 34.2 36.7 38.6 40.1 38.6

Information and communication 25.3 27.2 28.4 29.3 31.9

Financial, banking and insurance activities 72.7 84.0 80.5 76 77.1

Real estate activities 3.0 2.9 3.2 3.2 3.3

Professional, scientific and technical activities 64.2 67.4 71.2 72.1 71.7

Administrative and support service activities 25.0 25.1 26.6 27 27.4

Activities of Communist Party, socio-political organizations; public administration and defence; compulsory security

1,568.5 1,591.1 1,604 1,503.8 1,520.9

Education and training 1,070.1 1,165 1,205.2 1,213.8 1,256.3

Human health and social work activities 209 221.6 229 230.0 239.0

Arts, entertainment and recreation 24 26.9 28 29.6 32.0

Other service activities 46.6 33.4 34.5 34.7 34.9

AVERAGE EMPLOYED POPULATION IN STATE SECTOR BY KIND OF ECONOMIC ACTIVITY (THOUS. PER)

Source: Statistical Yearbook 2010

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VIETNAM INDUSTRY STRUCTURE56

2005 2006 2007 2008 2009

Whole country 991,049.4 1,203,749.1 1,469,272.3 1,903,128.1 2,298,086.6

Red river delta 194,722.3 248,606.8 321,840.5 415,468.1 489,664.1

Ha Noi 77,496.5 96,395.8 119,494.8

Ha Tay 13,432.7 15,966.8 19,160.1

Vinh Phuc 21,209.3 29,815.4 44,036.3 48,894.7 54,266.4

Bac Ninh 12,995.4 16,263.6 20,817.4 31,491.4 42,627.0

Hai Duong 11,706.9 14,590.3 20,385.7 26,056.8 32,309.9

Hai Phong 25,293.4 33,065.8 43,286.2 58,912.5 64,583.0

Hung yen 13,481.3 18,289.8 23,876.7 33,272.7 39,853.7

Thai Binh 5,485.2 7,002.5 9,235.0 12,895.6 16,177.2

Ha Nam 3,558.3 4,302.0 5,456.4 8,444.2 10,804.0

Nam Dinh 6,711.2 8,785.0 10,899.2 15,217.8 18,443.5

Ninh Binh 3,352.0 4,129.8 5,192.7 7,951.7 10,250.2

North East 43,477.1 54,045.3 72,927.3 105,246.9 120,768.8

Ha Giang 264.4 370.5 526.1 735.7 693.7

Cao Bang 571.7 733.9 941.1 1,317.8 1,301.6

Bac Kan 274.2 317.4 376.5 363.9 671.1

Tuyen Quang 660.0 815.8 1,102.7 1,414.4 2,023.9

Lao cai 801.5 1,482.9 1,916.2 4,063.7 4,055.2

Yen Bai 1,035.2 1,256.5 1,583.2 2,420.0 3,307.5

Thai Nguyen 7,154.6 8,370.1 11,987.5 17,002.2 17,938.6

Lang Son 667.6 890.2 933.1 1,431.9 1,836.8

Quang Ninh 21,135.1 27,280.4 37,987.5 54,551.8 64,853.8

Bac Giang 2,334.2 3,045.9 3,868.3 5,723.0 6,485.2

Phu Tho 8,578.5 9,481.7 11,705.1 16,222.5 17,601.4

North West 2,077.5 2,323.8 3,150.0 4,621.2 6,070.4

Dien Bien 117.3 486.1 588.2 837.4 1,049.4

Lai Chau 428.6 131.7 179.7 245.2 347.0

Son La 665.5 662.5 1,036.2 1,804.3 2,263.7

Hoa Binh 866.1 1,043.5 1,345.9 1,734.3 2,410.3

North Central Coast 23,409.3 26,812.2 31,731.3 43,223.8 50,526.1

Thanh Hoa 9,642.6 11,067.6 12,707.3 17,440.3 20,216.1

Nghe An 4,816.5 5,535.3 6,426.7 8,967.3 10,057.6

Ha Tinh 1,555.2 1,697.9 2,201.8 3,084.3 3,840.2

Quang Binh 2,199.4 2,507.0 2,993.7 4,249.3 4,708.5

Quang Tri 992.7 1,254.9 1,593.7 2,250.6 2,850.2

Thua Thien Hue 4,202.9 4,749.5 5,808.1 7,232.0 8,853.5

INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY PROVINCE (BILL. VND)

172,330.7 200,349.2

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VIETNAM INDUSTRY STRUCTURE 57

Vietnam Pocket Reference Guide 2012 Nielsen

Cultivation Livestock Service

1990 61,817.50 49,604.00 10,283.20 1,930.30

1991 63,512.10 51,247.50 10,294.50 1,970.10

1992 68,820.30 55,132.60 11,651.00 2,036.70

1993 73,380.50 58,906.20 12,309.10 2,165.20

1994 76,998.30 61,660.00 12,999.00 2,339.30

1995 82,307.10 66,183.40 13,629.20 2,494.50

1996 87,647.90 70,778.80 14,347.20 2,521.90

1997 93,783.20 75,745.50 15,465.40 2,572.30

1998 99,096.20 80,291.70 16,204.20 2,600.30

1999 106,367.90 86,380.60 17,337.00 2,650.30

2000 112,088.20 90,858.20 18,481.90 2,748.10

2001 114,961.80 92,907.00 19,254.80 2,800.00

2002 122,116.90 98,060.70 21,166.60 2,889.60

2003 127,611.40 101,786.30 22,867.60 2,957.50

2004 132,840.40 106,422.50 23,391.00 3,026.90

2005 137054.9 107897.6 26050.5 3106.8

2006 142642.6 111613.0 27838.9 3190.6

2007 147764.7 115374.8 29114.1 3275.8

2008 158108.3 123391.2 31326.3 3390.8

2009 162593.1 124462.5 34627.5 3503.0

Prel.2010 169503.2 129382.7 36508.2 3612.3

OUTPUT VALUE OF AGRICULTURE AT CONSTANT 1994 PRICES BY KIND OF ACTIVITY

Years Total

Of which

Bill. VND

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VIETNAM INDUSTRY STRUCTURE58

1990 101.6 101.4 102.4 102.4

1991 102.7 103.3 100.1 102.1

1992 108.4 107.6 113.2 103.4

1993 106.6 106.8 105.6 106

1994 104.9 104.7 105.6 108.0

1995 106.9 107.3 104.8 106.6

1996 107 107 105.3 101

1997 107.0 107 107.8 102.0

1998 105.7 106.0 105 101.1

1999 107.3 107.6 107.0 101.9

2000 105.4 105.2 106.7 103.7

2001 102.6 102.3 104.2 101.9

2002 106.2 105.5 109.9 103.2

2003 104.5 103.8 108.1 102.3

2004 104.1 104.6 102.3 102.3

2005 103.2 101.4 111.4 102.6

2006 104.1 103.4 106.9 102.7

2007 103.6 103.4 104.6 102.7

2008 107 106.9 107.6 103.5

2009 102.8 100.9 110.5 103.3

Prel.2010 104.2 104.0 105.4 103.1

Source: Statistical Yearbook 2010

Index (Previous year =100) - %

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VIETNAM INDUSTRY STRUCTURE 59

Vietnam Pocket Reference Guide 2012 Nielsen

1990 101.6 101.4 102.4 102.4

1991 102.7 103.3 100.1 102.1

1992 108.4 107.6 113.2 103.4

1993 106.6 106.8 105.6 106

1994 104.9 104.7 105.6 108.0

1995 106.9 107.3 104.8 106.6

1996 107 107 105.3 101

1997 107.0 107 107.8 102.0

1998 105.7 106.0 105 101.1

1999 107.3 107.6 107.0 101.9

2000 105.4 105.2 106.7 103.7

2001 102.6 102.3 104.2 101.9

2002 106.2 105.5 109.9 103.2

2003 104.5 103.8 108.1 102.3

2004 104.1 104.6 102.3 102.3

2005 103.2 101.4 111.4 102.6

2006 104.1 103.4 106.9 102.7

2007 103.6 103.4 104.6 102.7

2008 107 106.9 107.6 103.5

2009 102.8 100.9 110.5 103.3

Prel.2010 104.2 104.0 105.4 103.1

Source: Statistical Yearbook 2010

Index (Previous year =100) - %

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Exports Imports Balance

1990 5,156 2,404 2,752 (348)

1991 4,425 2,087 2,338 (251)

1992 5,122 2,581 2,541 40

1993 6,909 2,985 3,924 (939)

1994 9,880 4,054 5,826 (1,772)

1995 13,604 5,449 8,155 (2,707)

1996 18,399 7,256 11,144 (3,888)

1997 20,777 9,185 11,592 (2,407)

1998 20,860 9,360 11,500 (2,139)

1999 23,284 11,541 11,742 (201)

2000 30,119 14,483 15,637 (1,154)

2001 31,247 15,029 16,218 (1,189)

2002 36,452 16,706 19,746 (3,040)

2003 45,405 20,149 25,256 (5,107)

2004 58,454 26,485 31,969 (5,484)

2005 69,208 32,447 36,761 (4,314)

2006 84717.3 39826.2 44891.1 (5,065)

2007 111326.1 48561.4 62764.7 (14,203)

2008 143398.9 62685.1 80713.8 (18,029)

2009 127045.1 57096.3 69948.8 (12,853)

Prel.2010 156993.1 72191.9 84801.2 (12,609)

EXPORTS AND IMPORTS OF GOOD

Year TotalOf which

Mill. USD

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Trade Hotel, Restaurant

Trourism and Services

1990 19,031.2 16,747.4 2,283.8

1991 33,403.6 29,183.3 4,220.3

1992 51,214.5 44,778.3 6,436.2

1993 67,273.3 58,424.4 8,848.9

1994 93,490.0 74,091.0 11,656.0 7743

1995 121,160.0 94,863.0 16,957.0 9340

1996 145,874.0 117,547.0 18,950.0 9377

1997 161,899.7 131,770.4 20,523.5 9605.8

1998 185,598.1 153,780.6 21,587.7 10229.8

1999 200,923.7 166,989.0 21,672.1 12262.6

2000 220,410.6 183,864.7 23,506.2 13039.7

2001 245,315.0 200,011.0 30,535.0 14769

2002 280,884.0 221,569.7 35,783.8 23530.5

2003 333,809.3 262,832.6 39,382.3 31594.4

2004 398,524.5 314,618.0 45,654.4 38252.1

2005 480,293.5 373,879.4 58,429.3 47984.8

2006 596,207.1 463,144.1 71,314.9 61748.1

2007 746,159.4 574,814.4 90,101.1 81243.9

2008 1,007,213.5 781,957.1 113,983.2 111273.2

2009 1,238,145.0 983,281.0 139,897.3 114966.7

Prel.2010 1,541,800.0 1,220,708.2 170,816.1 150275.6

RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY KIND OF ECONOMIC ACTIVITY (BILL. VND)

TotalOf which

Bill.VND

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1990 100.0 88.0 12.0

1991 100.0 87.4 12.6

1992 100.0 87.4 12.6

1993 100.0 86.8 13.2

1994 100.0 79.3 12.5 8.2

1995 100.0 78.3 14.0 7.7

1996 100.0 80.6 13.0 6.4

1997 100.0 81.4 12.7 5.9

1998 100.0 82.9 11.6 5.5

1999 100.0 83.1 10.8 6.1

2000 100.0 83.4 10.7 5.9

2001 100.0 81.5 12.5 6

2002 100.0 78.9 12.7 8.4

2003 100.0 78.7 11.8 9.5

2004 100.0 78.9 11.5 9.6

2005 100.0 77.8 12.2 10

2006 100.0 77.7 12.0 10.3

2007 100.0 77.0 12.1 10.9

2008 100.0 77.6 11.3 11.1

2009 100.0 79.4 11.3 9.3

Prel.2010 100.0 79.2 11.1 9.7

Source: Statistical Yearbook 2010

Structure(%)

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State Son-sate Foreign- Invested sector

1990 19,031.2 5,788.7 13,242.5

1991 33,403.6 9,000.8 24,402.8

1992 51,214.5 12,370.6 38,843.9

1993 67,273.3 14,650.0 52,623.3

1994 93,490.0 21,566.0 71,478.0 446.0

1995 121,160.0 27,367.0 93,193.0 600.0

1996 145,874.0 31,123.0 112,960.0 1,791.0

1997 161,899.7 32,369.2 127,332.4 2,198.1

1998 185,598.1 36,083.8 147,128.3 2,386.0

1999 200,923.7 37,292.6 160,999.6 2,631.5

2000 220,410.6 39,205.7 177,743.9 3,461.0

2001 245,315.0 40,956.0 200,363.0 3,996.0

2002 280,884.0 45,525.4 224,436.4 10,922.2

2003 333,809.3 52,381.8 267,724.8 13,702.7

2004 398,524.5 59,818.2 323,586.1 15,120.2

2005 480,293.5 62,175.6 399,870.7 18,247.2

2006 596,207.1 75,314.0 498,610.1 22,283.0

2007 746,159.4 79,673.0 638,842.4 27,644.0

2008 1,007,213.5 98,351.2 874,824.5 34,037.9

2009 1,238,145.0 162,599.6 1,042,425.6 33,119.9

Prel.2010 1,541,800.0 215,110.9 1,279,200.1 47,489.0

RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP

Years TotalOf which

Bill.VND

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1990 100.0 30.4 69.6

1991 100.0 26.9 73.1

1992 100.0 24.2 75.8

1993 100.0 21.8 78.2

1994 100.0 23.1 76.4 0.5

1995 100.0 22.6 76.9 0.5

1996 100.0 21.3 77.5 1.2

1997 100.0 20.0 78.6 1.4

1998 100.0 19.4 79.3 1.3

1999 100.0 18.6 80.1 1.3

2000 100.0 17.8 80.6 1.6

2001 100.0 16.7 81.7 1.6

2002 100.0 16.2 79.9 3.9

2003 100.0 15.7 80.2 4.1

2004 100.0 15.0 81.2 3.8

2005 100.0 12.9 83.3 3.8

2006 100.0 12.7 83.6 3.7

2007 100.0 10.7 85.6 3.7

2008 100.0 9.8 86.8 3.4

2009 100.0 13.1 84.2 2.7

Prel.2010 100.0 13.9 83.0 3.1

Source: Statistical Yearbook 2010

Structure(%)

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Region/ Province 2006 2007 2008 2009 Prel.2010

TOTAL VIETNAM 596,207.10 746,159.40 1,007,213.50 1,238,145.00 1,541,800.00

Red River Delta 136,853.80 171,585.00 237,424.50 282,715.70 357,475.40

Ha Noi 55,817.70 67,987.90

Ha Tay 18,850.10 24,509.10

Vinh Phuc 4,914.80 7,291.60 9,997.40 11,896.30 15,833.10

Bac Ninh 5,050.10 6,680.40 9,888.20 13,520.80 16,155.10

Quang Ninh 11,782.60 14,087.40 18,557.70 20,486.40 25,448.80

Hai Duong 5,371.00 6,532.00 8,690.70 9,757.50 12,257.10

Hai Phong 13,737.90 17,740.40 22,493.50 27,496.20 33,831.90

Hung Yen 4,226.40 5,271.70 6,645.50 7,919.10 9,707.30

Thai Binh 5,337.40 6,695.60 8,835.50 10,995.90 13,782.20

Ha Nam 3,174.10 4,037.50 4,452.60 5,786.70 6,937.40

Nam Dinh 5,051.50 6,103.00 7,906.30 9,406.30 11,575.10

Ninh Binh 3,540.20 4,648.40 6,645.10 8,232.70 9,984.40

Northern Midlands and Mountain 29,803.00 38,015.80 50,541.00 62,460.70 75,530.50

Ha Giang 1,090.20 1,347.20 1,788.20 2,101.90 2,377.60

Cao Bang 1,465.60 1,868.40 2,374.90 3,288.10 3,830.10

Bac Kan 750.20 936.60 1,202.20 1,528.00 1,714.20

Tuyen Quang 2,491.60 2,908.60 3,601.50 4,493.20 5,969.00

Lao Cai 2,058.40 2,639.20 3,581.00 4,415.90 5,529.50

Yen Bai 1,851.30 2,390.90 3,253.00 4,021.40 5,246.80

Thai Nguyen 3,980.30 5,018.70 6,379.30 7,642.80 9,264.70

Lang Son 3,171.30 4,081.90 5,984.70 7,403.80 8,578.00

Bac Giang 3,194.50 3,881.40 4,714.90 5,996.20 6,868.80

Phu Tho 3,799.30 4,898.30 6,997.50 8,146.40 9,651.80

Dien Bien 1,138.10 1,428.40 1,921.70 2,386.20 3,063.20

Lai Chau 481.80 683.40 885.60 1,135.40 1,324.10

Son La 2,662.40 3,654.00 5,072.90 6,314.50 7,688.00

Hoa Binh 1,668.00 2,278.70 2,783.60 3,586.90 4,424.70

North and South Central Coast 95,477.00 119,845.00 156,810.40 194,926.10 237,520.90

Thanh Hoa 8,873.80 10,638.30 14,301.70 17,780.00 22,378.60

Nghe An 9,218.10 12,491.10 16,155.70 19,914.10 24,853.70

Ha Tinh 4,642.10 5,755.80 8,985.30 11,471.90 14,330.60

Quang Binh 3,566.90 4,280.90 6,024.60 7,273.60 8,616.70

Quang Tri 3,604.70 4,568.80 5,685.70 7,311.10 9,317.90

Thua Thien Hue 6,750.30 7,980.40 9,275.00 10,960.60 14,364.30

Da Nang 11,029.90 14,817.90 18,435.20 26,867.00 30,145.80

201,963.00

RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE (AT CURRENT PRICES) (BILL.VND)

133,312.00 157,217.80

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Quang Nam 4,723.90 6,208.50 8,956.20 11,154.60 13,952.10

Quang Ngai 6,530.00 8,286.70 10,713.10 13,400.00 16,870.80

Binh Dinh 9,640.50 11,772.20 15,835.60 18,797.30 22,229.00

Phu Yen 3,779.20 4,499.70 6,151.40 7,495.40 9,161.00

Khanh Hoa 12,163.80 15,459.20 20,039.30 23,390.10 28,864.30

Ninh Thuan 2,651.60 3,260.50 4,223.20 5,106.90 6,279.80

Binh Thuan 8,302.20 9,825.00 12,028.40 14,004.50 16,156.30

Central Highlands 21,681.00 27,870.10 40,170.90 52,575.20 66,615.30

Kon Tum 1,252.40 1,566.20 2,188.60 2,790.60 3,584.00

Gia Lai 4,661.50 6,079.80 8,229.90 10,069.50 12,519.70

Dak Lak 6,712.50 8,395.70 13,271.40 19,115.80 25,541.20

Dak Nong 1,798.50 2,583.00 3,344.50 4,184.60 4,758.50

Lam Dong 7,256.10 9,245.40 13,136.50 16,414.70 20,211.90

South East 196,027.90 244,059.10 336,668.20 420,436.30 527,170.00

Binh Phuoc 4,570.40 5,692.80 7,834.10 9,380.80 12,025.90

Tay Ninh 11,259.30 13,465.30 19,111.40 22,286.40 30,317.20

Binh Duong 13,771.00 18,126.30 26,344.40 33,699.90 43,211.10

Dong Nai 21,158.50 26,116.80 37,720.80 45,230.50 56,029.20

Ba Ria - Vung Tau 8,762.40 12,723.70 14,050.50 18,808.60 21,187.30

TP.Ho Chi Minh 136,506.30 167,934.20 231,607.00 291,030.10 364,399.30

Mekong River Delta 116,364.40 144,784.50 185,598.50 225,030.00 277,487.90

Long An 7,135.10 9,038.80 11,579.50 14,077.10 17,399.70

Tien Giang 10,505.80 13,002.30 15,413.60 18,060.10 22,520.80

Ben Tre 6,460.10 8,261.60 10,878.20 12,587.00 14,990.50

Tra Vinh 4,950.90 5,669.20 6,798.80 7,549.70 8,289.90

Vinh Long 6,880.80 8,763.10 11,361.60 13,784.40 16,949.70

Dong Thap 9,256.70 12,781.90 16,891.00 21,678.20 26,188.20

An Giang 19,227.80 23,665.70 28,396.20 32,135.00 40,012.30

Kien Giang 12,342.60 15,582.70 19,546.30 22,567.20 27,711.10

Can Tho 12,887.10 14,918.60 20,520.60 27,173.70 32,587.10

Hau Giang 3,944.10 4,890.30 6,961.80 9,389.80 11,745.40

Soc Trang 7,018.10 9,090.40 12,337.00 15,608.10 21,300.10

Bac Lieu 6,125.70 7,154.00 9,448.60 11,600.00 14,063.80

Ca Mau 9,629.60 11,965.90 15,465.30 18,819.70 23,729.30

Source: Statistical Yearbook 2010

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2006 2007 2008 2009 2010

Administrative units (Units)

Urban district 19 19 19 19 19

Rural district 5 5 5 5 5

Ward 259 322 322 322 322

Town under rural district government 5 5 5 5 5

Commune 58 58 58 58 58

Population (Thous. pers.) 6,424.5 6,650,942.0 6,810,461.0 7,165.2 7,396,446.0

By sex

Male 3,081.8 3,184,175.0 3,262,901.0 3,445.7 3,531,557.0

Female 3,342.7 3,466,767.0 3,547,560.0 3,719.5 3,864,889.0

By residence

Urban 5,463.5 5,640,288.0 5,789,904.0 5,964.0 6,060,202.0

Rural 961.0 1,010,654.0 1,020,557.0 1,201.2 1,336,244.0

Population density (Person/km2) labour 3,067.0 3,175.0 3,251.0 3,420.3 3,530.0

Labour in state sector (Thous. Pers) 404.0 426.0 435.6 437.2 392.2

Agriculture, forestry and fishing 2.1 2.2 2.3 2.2 2.1

Industry and construction 193.4 198.1 202.5 203.4 147.1

Services 208.5 225.7 230.8 231.6 243.0

Average monthly income per labourin local state sector (Thous. VND)

2,186.7 2,415.20 2,658.0 2,774.5 2,974.3

GDP

GDP at current price (Bill VND) 191.011 229,197.0 287,153.0 334,190.0 418,053.0

By domestic economic sector 148,881.0 182,948.0 223,159.0 255,947.0 325,663.3

By foreign invested sector 39,391.0 51,494.0 63,994.0 78,243.0 92,389.7

GDP at constant 1994 prices (Bill VND) 99,627.0 112,189.0 124,303.0 135,063.0 150,943.0

By domestic economic sector 80,759.0 90,246.0 98,691.0 106,288.0 117,722.0

By foreign invested sector 18,868.0 22,012.0 25,612.0 28,775.0 33,221.0

Structure of GDP at current price (%) 100.0 100.0 100.0 100.0 100.0

By domestic economic sector 79.3 77.5 77.7 76.7 77.9

By foreign invested sector 20.7 22.5 22.3 23.3 22.1

Index of GDP at constant 1994 prices (%) 112.2 112.6 110.7 108.8 111,8

By domestic economic sector 111.8 109.9 109.1 105.1 108.4

By foreign invested sector 110.9 119.1 116.4 112.3 115.5

Postal service and telecommunication

Number of telephone (piece) 2,279,000 2,385,700 2,436,100 2,458,300 1,804,700

Turnover of postal service (mill VND) 4,311,300 4,279,800.0 4,551,600.0 4,997,000.0 5,623,900.0

Trade

Retail sales of domestic sector (Bill VND) 134,963 185,748.0 234,079.0 280,894.0 372,152.0

Source: Socio - Economic Statistical Data of 64 Provinces and Cities

KEY STATISTICS IN HCMC 2006-2010

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2006 2007 2008 2009 2010

Administrative units (Units)

Urban district 9 9 9 10 10

Rural district 5 5 18 19 19

Ward 125 128 143 154 154

Town under rural district government 5 6 22 22 22

Commune 99 98 412 401 404

Population (Thous. pers.) 3,083 3,150 6,382 6,472 6,562

By sex

Male 1,545.3 1,576.2 3,124.9 3,187.6 3,235.2

Female 1,537.6 1,573.6 3,256.9 3,284.6 3,326.7

By residence

Urban 1,999.7 2,056.8 2,596.4 2,641.6 2,709.9

Rural 1,083.1 1,093.0 3,785.6 3,830.6 3,852.0

Population density (Person/km2) labour 3,344.0 3,416.0 1,826.0 1,955.0 1,962.0

Labour in state sector (Thous. Pers) 467.3 468.5 592.2 595.8

Agriculture, forestry and fishing 2.5 2.1 7.1 7.1

Industry and construction 237.0 227.9 201.0 198.5

Services 227.8 238.5 384.1 390.1

Average monthly income per labourin local state sector (Thous. VND) 980.2 1,416.5 2,202.3 2,751.7 3,125.8

GDP

GDP at current price (Bill VND) 110,736.0 137,935.0 178,605.0 205,890.0 228,537.9

By domestic economic sector 91,579.0 114,785.0 148,893.0 171,539.0

By foreign invested sector 19,157.0 23,150.0 29,712.0 34,351.0

GDP at constant 1994 prices (Bill VND) 49,521.0 55,704.0 61,635.0 65,747.0

By domestic economic sector 41,753.0 46,108.0 50,906.0 54,209.0

By foreign invested sector 7,768.0 9,596.0 10,729.0 11,538.0

Structure of GDP at current price (%) 100.0 100.0 100.0 100.0

By domestic economic sector 82.7 83.2 83.4 83.3

By foreign invested sector 17.3 16.8 16.6 16.7

Index of GDP at constant 1994 prices (%) 112.2 112.5 110.7 106.7

By domestic economic sector 111.6 110.5 110.4 106.5

By foreign invested sector 122.0 123.5 111.8 107.5

Postal service and telecommunication

Number of telephone (piece) 1,350,000 1,380,000 2,276,200 2,496,700 1,841,800

Turnover of postal service (mill VND) 3,312,400 3,725,500 3,798,000 3,900,000 5,171,400

Trade

Retail sales of domestic sector (Bill VND) 83,360 103,458 133,312 157,494 201,963

KEY STATISTICS IN HANOI 2006-2010

Source: Socio - Economic Statistical Data of 64 Provinces and Cities

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2006 2007 2008 2009 2010

Administrative units (Units)

Urban district 4 4 4 5 5

Rural district 4 4 4 4 4

Ward 30 33 33 44 44

Town under rural district government 4 6 6 5 5

Commune 33 32 32 36 36

Population (Thous. pers.) 1,135.2 1,159.0 1,180.9 1,189.6 1,197.1

By sex

Male 558.2 571.2 583.6 590.7 596.2

Female 577.0 587.8 597.3 598.9 600.9

By residence

Urban 569.9 601.5 615.5 783.1 798.5

Rural 565.3 557.5 565.4 406.5 398.6

Population density (Person/km2) labour 816.5 827.0 842.8 849.0 854.0

Labour in state sector (Thous. Pers) 509.6 520.7 530.8 656.0 680.7

Agriculture, forestry and fishing 260.5 262.0 263.2 265.1 235.7

Industry and construction 86.1 91.1 95.6 98.9 116.8

Services 163.0 167.6 172.0 292.1 202.5

Average monthly income per labour in local state sector (Thous. VND) 1,169.6 - 2,070.4 2,284.9 3,027.1

GDP

GDP at current price (Bill VND) 17,974.300 22,484.1 31,958.2 37,202.4

By domestic economic sector 17,600.4 21,335.9 31,222.1 36,417.9

By foreign invested sector 373.9 399.2 736.1 784.6

GDP at constant 1994 prices (Bill VND) 9,928.9 11,544.7 13,292.7 15,029.4 17,289.0

By domestic economic sector 9,725.9 11,306.8 12,994.8 14,722.4

By foreign invested sector 203.0 237.9 297.9 307.1

Structure of GDP at current price (%) 100.0 100.0 100.0 100.0 100.0

By domestic economic sector 94.8 94.9 94.4 94.7

By foreign invested sector 5.2 5.1 5.7 5.3

Index of GDP at constant 1994 prices (%) 116.2 116.3 115.1 113.1

By domestic economic sector 115.0 115.7 114.8 113.3

By foreign invested sector 108.8 117.2 125.2 103.1

Postal service and telecommunication

Number of telephone (piece) 501,716 1,101,987.0 1,817,000 2,224,000.0 2,088

Turnover of postal service (mill VND) 429,500 843,300 955,300 1,003,700

Trade

Retail sales of domestic sector (Bill VND) 12,988,178 15,968,184.0 16,195,400 17,111,800

KEY STATISTICS IN CANTHO 2006-2010

Source: Socio - Economic Statistical Data of 64 Provinces and Cities

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2006 2007 2008 2009 2010

Administrative units (Units)

Urban district 5 6 6 6 6

Rural district 2 2 2 2 2

Ward 33 45 45 45 45

Commune 14 11 11 11 11

Population (Thous. pers.) 792.6 806.7 868.8 890.5 926.0

By sex

Male 385.3 393.3 427.1 439.2 456.7

Female 407.3 413.4 441.7 451.3 469.3

By residence

Urban 686.7 699.8 747.9 773.5 805.2

Rural 105.5 106.9 120.9 117.0 120.8

Population density (Person/km2) labour 631.0 642.0 640.6 656.6 722.0

Labour in state sector (Thous. Pers) 365.1 374.7 374.9 383.2

Agriculture, forestry and fishing 47.3 37.8 37.8 38.7

Industry and construction 114.1 118.9 119.0 121.6

Services 203.7 218.0 218.1 222.9

Average monthly income per labour in local state sector (Thous. VND) - - 1,727.1 2,315.2 2,315.6

GDP

GDP at current price (Bill VND) 12,865.1 15,284.0 20,818.7 22,115.7

By domestic economic sector 12,153.1 14,472.3 19,956.4 21,200.2

By foreign invested sector 711.9 811.7 862.3 915.6

GDP at constant 1994 prices (Bill VND) 6,776.1 7,545.4 8,302.1 10,274.0

By domestic economic sector 6,285.0 6,992.0 7,656.4 9,520.4

By foreign invested sector 491.1 553.5 645.7 753.6

Structure of GDP at current price (%) 100.0 100.0 100.0 100.0

By domestic economic sector 92.8 92.7 92.2 92.1

By foreign invested sector 7.2 7.3 7.8 7.9

Index of GDP at constant 1994 prices (%) 109.0 111.3 110.5 106.3

By domestic economic sector 121.5 106.4 101.6 101.4

By foreign invested sector 100.9 110.2 119.3 119.1

Postal service and telecommunication

Number of telephone (piece) 888,615 1,550,715 2,860,066 2,903,300

Number of postal service (mill VND) 1,314,000 2,766,000 3,315,000 3,481,000

Trade

Retail sales of domestic sector (Bill VND) 30,214.0 41,649.0 47,910.0 50,894.0

KEY STATISTICS IN DANANG 2006-2010

Source: Socio - Economic Statistical Data of 64 Provinces and Cities

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2006 2007 2008 2009 2010

Administrative units (Units)

Urban district 5 7 7 7 7

Rural district 8 8 8 8 8

Town 1

Ward 57 70 70 70 70

Town under rural district government 9 10 10 10 10

Commune 152 143 143 143 148

Population (Thous. pers.) 1,807.5 1,827.7 1,824.1 1,841.7 1,857.8

By sex

Male 893.4 882.0 903.1 913.2 921.6

Female 914.1 945.7 921.0 928.5 936.2

By residence

Urban 731.1 740.7 815.9 849.1 858.8

Rural 1,076.4 1,087.0 1,008.2 992.6 999.0

Population density (Person/km2) labour 1,188.0 1,202.0 1,212.0 1,223.0 1,221.0

Labour in state sector (Thous. Pers) 964.3 972.5 970.6 979.9

Agriculture, forestry and fishing 351.4 315.5 314.9 317.9

Industry and construction 250.4 270.6 270.1 272.6

Services 362.0 386.4 385.6 389.4

Average monthly income per labour in local state sector (Thous. VND) - - 2,292.6 2,381.4 2,785.2

GDP

GDP at current price (Bill VND) 25,548.8 31,265.1 34,751.2 38,625.9

By domestic economic sector 21,766.0 26,385.1 29,327.0 32,597.0

By foreign invested sector 3,782.8 4,880.0 5,424.1 6,028.9

GDP at constant 1994 prices (Bill VND) 15,801.4 17,827.4 20,133.2 21,633.0

By domestic economic sector 12,992.0 14,650.9 16,245.8 17,478.4

By foreign invested sector 2,809.4 3,176.5 3,887.4 4,154.6

Structure of GDP at current price (%) 100.0 100.0 100.0 100.0

By domestic economic sector 82.2 82.2 80.7 80.8

By foreign invested sector 17.8 17.8 19.3 19.2

Index of GDP at constant 1994 prices (%) 112.5 112.8 110.3 111.2

By domestic economic sector 101.7 101.6 110.1 109.2

By foreign invested sector 114.9 113.1 111.9 119.1

Postal service and telecommunication

Number of telephone (piece) 360,000 491,100 598,200 572,700 452,200

Turnover of postal service (mill VND) 571,100 564,500 787,600 858,200

Trade

Retail sales of domestic sector (Bill VND) 13,738 17,087 24,310 27,469

KEY STATISTICS IN HAIPHONG 2006-2010

Source: Socio - Economic Statistical Data of 64 Provinces and Cities

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2006 2007 2008 2009 2010

TOTAL 13,232 13,438 13,460 13,450 13,467

Hospital 903 956 974 1,002 1,030

Regional polyclinic 847 829 781 682 622

Sanatorium and rehabilitation hospital 51 51 40 43 44

Medical service units in communes, precincts 10,672 10,851 10,917 10,979 11,028

Medical service units in offices, enterprises

710 710 710 710 710

Others 49 41 38 34 33

TOTAL 99.9 101.6 100.2 99.9 100.1

Hospital 102.8 105.9 101.9 102.9 102.8

Regional polyclinic 96.3 97.9 94.2 87.3 91.2

Sanatorium and rehabilitation hospital 96.2 100.0 78.4 107.5 102.3

Medical service units in communes, precincts 100.6 101.7 100.6 100.6 100.4

Medical service units in offices, enterprises 92.3 100.0 100.0 100.0 100.0

Others 98.0 83.7 92.7 89.5 97.1

Source: Statistical Yearbook 2010– Excluding private establishments.

NUMBER OF HEALTH ESTABLISHMENT

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Total Hospital Regional polyclinic

Sanatorium and rehabilitation

hospital

Medical service unit

WHOLE COUNTRY 12,667 966 609 33 11,028

Red River Delta 2,750 210 68 8 2,453

Ha Noi

Ha Tay

Vinh Phuc 161 14 8 1 138

Bac Ninh 139 11 1 126

Quang Ninh 217 19 10 1 186

Hai Duong 293 21 5 1 265

Hai Phong 251 24 2 1 224

Hung Yen 178 16 162

Thai Binh 309 21 1 286

Ha Nam 131 12 2 116

Nam Dinh 248 18 1 229

Ninh Binh 173 14 12 1 146

Northern Midlands and Mountain 2,941 192 220 7 2,516

Ha Giang 210 15 20 175

Cao Bang 235 16 20 199

Bac Kan 133 9 2 122

Tuyen Quang 167 12 13 1 141

Lao Cai 214 13 36 1 164

Yen Bai 214 14 19 180

Thai Nguyen 212 15 13 1 180

Lang Son 262 14 21 1 226

Bac Giang 251 16 4 1 230

Phu Tho 293 17 1 275

Dien Bien 143 12 18 112

Lai Chau 122 10 14 98

Son La 241 15 18 1 206

Hoa Binh 244 14 22 208

North and South Central Coast 3,290 224 141 11 2,908

Thanh Hoa 688 36 13 1 637

Nghe An 527 25 22 1 479

Ha Tinh 293 17 13 1 262

Quang Binh 173 8 5 1 159

NUMBER OF HEALTH ESTABLISHMENT UNDER PROVINCIAL DEPARTMENT OF HEALTH IN 2010BY PROVINCE (UNIT)

650 40 29 575

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Quang Tri 159 11 6 1 141

Thua Thien Hue 181 13 14 1 152

Da Nang 69 12 1 56

Quang Nam 274 24 9 241

Quang Ngai 207 18 8 181

Binh Dinh 183 17 6 1 159

Phu Yen 135 11 13 1 109

Khanh Hoa 169 12 15 1 140

Ninh Thuan 82 7 7 1 65

Binh Thuan 150 13 10 127

Central Highlands 844 72 45 2 721

Kon Tum 120 9 12 1 97

Gia Lai 252 20 10 222

Dak Lak 207 21 1 184

Dak Nong 78 8 70

Lam Dong 187 14 22 1 148

South East 1,031 114 43 3 868

Binh Phuoc 128 9 8 110

Tay Ninh 109 12 4 1 92

Binh Duong 112 10 9 1 91

Dong Nai 201 17 13 171

Ba Ria - Vung Tau 98 10 6 82

TP.Ho Chi Minh 383 56 3 1 322

Mekong River Delta 1,811 154 92 2 1,562

Long An 211 16 5 190

Tien Giang 191 11 11 169

Ben Tre 183 11 8 164

Tra Vinh 113 9 15 89

Vinh Long 117 9 6 102

Dong Thap 162 15 1 146

An Giang 182 15 11 156

Kien Giang 156 13 15 128

Can Tho 99 17 1 81

Hau Giang 86 8 8 70

Soc Trang 123 11 3 109

Bac Lieu 74 7 2 64

Ca Mau 114 12 7 1 94

Ca Mau 118 11 9 1 97

Source: Statistical Yearbook 2009 – Excluding private establishments

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2006 2007 2008 2009 2010

TOTAL 198.4 210.8 219.8 232.9 246.3

Hospital 131.5 142.8 151.8 163.9 176.6

Regional polyclinic 9.3 9.2 8.7 8.1 7.7

Sanatorium and rehabilitation hospital 4.4 4.4 4.3 4.9 5.0

Medical service units in communes, precincts 46.1 47.3 48.0 49.4 50.3

Medical service units in offices, enterprises 5.0 5.0 5.0 5.0 5.0

Others 2.2 2.1 2.0 1.6 1.7

Bed per 10000inhabitant (Bed) 23.8 18.8 19.6 20.7 22.0

TOTAL 100.6 100.6 104.2 106.0 105.7

Hospital 103.5 108.6 106.3 108.0 107.7

Regional polyclinic 100.4 98.9 94.4 93.2 94.7

Sanatorium and rehabilitation hospital 57.1 101.1 97.8 111.8 103.4

Medical service units in communes, precincts 100.6 102.6 101.5 102.9 101.8

Medical service units in offices, enterprises 92.0 100.0 100.0 100.0 100.0

Others 107.5 97.0 95.2 80.0 106.3

Bed per 10000inhabitant (Bed) 99.5 106.2 104.3 105.6 106.3

Index (Previous year = 100) - %

Source: Statistical Yearbook 2010 – Excluding private establishments.

NUMBER OF PATIENT BEDS

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2006 2007 2008 2009 2010

Medical staff

Doctors 52.8 54.8 57.3 60.8 61.4

Assistant physicians 48.8 48.8 49.8 51.8 52.2

Nurses 55.4 60.3 65.1 71.5 82.3

Midwives 19.0 20.8 23.0 25.0 26.8

Doctors per 10000inhabitant (Pers.) 6.3 6.5 6.7 7.1 7.1

Pharmaceutical staff

Pharmacists of high degree 5.5 5.7 5.8 5.7 5.6

Pharmacists of middle degree 10.8 12.4 13.9 15.9 17.9

Assistant Pharmacists 7.9 8.5 8.6 8.1 7.2

Medical staff

Doctors 102.6 103.8 104.6 106.1 101.0

Assistant physicians 98.4 100.0 102.0 104.1 100.8

Nurses 107.5 108.9 107.9 109.9 115.2

Midwives 105.1 109.4 110.5 109.0 107.0

Doctors per 10000inhabitant 101.6 103.2 103.1 106.0 100.0

Pharmaceutical staff

Pharmacists of high degree 98.4 103.8 102.1 98.1 98.4

Pharmacists of middle degree 113.3 114.7 112.2 113.9 112.6

Assistant Pharmacists 97.0 108.4 100.6 94.3 88.5

Source: Statistical Yearbook 2010 – Excluding private establishments.

NUMBER OF HEALTH STAFFS

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2004 2006 2008 2010

Whole Country 484.0 636.0 995.0 1,387.2

By Residence

Urban 815.0 1,058.0 1,605.0 2,129.7

Rural 378.0 506.0 762.0 1,070.5

By Region

Red River Delta 498.0 666.0 1,065.0 1,580.8

North East - North West 327.0 442.0 657.0 904.7

North-South Central Coast 361.0 476.0 728.0 1,018.1

Central Highlands 390.0 522.0 795.0 1,088.1

South East 893.0 1,146.0 1,773.0 2,304.3

Mekong River Delta 471.0 628.0 940.0 1,247.2

MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY

RESIDENCE AND BY REGION (THOUS. VNDS)

Source: Statistical Yearbook 2010

1999 2002 2004 2006

Whole Country 221.1 269.1 359.7 460.0

By Residence

Urban 373.4 460.8 595.4 738.0

Rural 175.0 211.1 283.5 359.0

By Region

Red River Delta 227.0 271.2 373.5 479.0

North East 220.2 293.8

North West 179.0 233.2

North Central Coast 162.3 192.8 252.7

South Central Coast 197.5 247.6 330.8

Central Highlands 251.1 201.8 295.3 391.0

South East 385.1 447.6 577.0 785.0

Mekong River Delta 245.8 258.4 335.1 435.0

175.8

Source: Statistical Yearbook 2009

MONTHLY AVERAGE CONSUMPTION EXPENDITURE PER CAPITA AT CURRENT PRICES BY RESIDENCE AND BY REGION THOUS.VNDS)

336.0

362.0

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2002 2004 2006 2008

Whole Country

28.9 19.5 16.0 14.5

Urban 6.6 3.6 3.9 3.3

Rural 35.6 25.0 20.4 18.7

By Region

Red River Delta 21.5 11.8 8.9 8.0

areas 47.9 38.3 32.3 31.6

areas 35.7 25.9 22.3 18.4

Central Highlands 51.8 33.1 28.6 24.1

South East 8.2 3.6 3.8 2.3

Mekong River Delta 23.4 15.9 10.3 12.3

GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION (%)

Source: Statistical Yearbook 2010

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2006 2007 2008 2009 Prel.2010

Whole Country 1,565.3 1,876.0 2,159.0 2,592.9 2,867.1

Red River Delta 1,515.6 1,837.4 2,013.5 2,668.6 2,742.8

Ha Noi 1,759.0 2,082.2 2,202.3 2,751.7 3,125.8

Ha Tay 1,114.0 1,640.0

Vinh Phuc 1,415.5 1,735.8 1,949.6 2,032.8 2,299.9

Bac Ninh 1,481.7 1,785.3 2,145.0 2,474.0 2,823.5

Quang Ninh 1,541.4 1,887.1 1,913.4 2,108.8 2,335.7

Hai Duong 1,458.7 1,562.7 1,770.7 2,068.0 2,301.8

Hai Phong 1,398.3 1,775.2 2,292.6 2,381.4 2,785.2

Hung Yen 1,247.4 1,500.6 1,801.4 2,094.1 2,391.7

Thai Binh 1,625.7 2,023.0 2,142.6 2,880.8 3,004.7

Ha Nam 1,533.1 1,719.6 1,744.8 2,312.2 2,472.6

Nam Dinh 1,454.7 1,681.9 1,809.5 2,021.1 2,583.2

Ninh Binh 1,531.5 1,881.6 2,174.9 2,843.9 3,288.5

Northern Midlands and Mountain 1,492.9 1,786.9 2,109.4 2,573.0 2,983.2

Ha Giang 1,494.8 1,682.6 2,256.9 2,799.5 3,054.1

Cao Bang 1,690.1 2,165.0 2,392.5 2,988.2 3,209.6

Bac Kan 1,135.0 1,901.4 2,003.1 2,061.7 2,277.1

Tuyen Quang 1,480.4 1,973.4 2,103.5 2,404.8 2,716.0

Lao Cai 1,547.8 1,884.3 2,292.6 2,633.1 3,137.6

Yen Bai 1,261.0 1,407.2 1,708.3 1,946.6 2,356.3

Thai Nguyen 1,505.7 1,928.2 2,051.6 2,478.2 2,527.9

Lang Son 1,503.9 1,704.1 2,338.6 2,756.3 3,117.7

Bac Giang 1,425.6 1,773.6 1,931.8 2,577.3 2,843.8

Phu Tho 1,469.0 1,605.8 1,650.3 1,915.1 3,094.7

Dien Bien 1,883.5 2,376.9 2,659.0 3,180.0 3,386.8

Lai Chau 1,568.6 1,915.4 2,156.5 2,637.4 2,838.4

Son La 1,508.2 1,944.3 2,279.2 3,340.9 3,783.0

Hoa Binh 1,315.5 1,451.5 1,901.7 2,081.9 2,785.7

North and South Central Coast 1,433.1 1,769.2 2,078.9 2,440.8 2,763.5

Thanh Hoa 1,475.3 1,752.5 2,058.2 2,395.6 2,784.8

Nghe An 1,159.6 1,645.4 1,962.5 2,234.7 2,577.1

Ha Tinh 1,394.2 1,632.3 1,708.5 2,259.7 2,515.7

Quang Binh 1,267.8 1,501.5 2,076.1 2,376.2 2,708.1

MONTHLY AVERAGE INCOME PER EMPLOYEE IN LOCAL STATE SECTOR AT CURRENT PRICES BY PROVINCE (THOUS. VNDS)

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Quang Tri 1,418.1 1,787.1 1,983.7 2,364.8 2,822.8

Thua Thien Hue 1,624.0 1,994.1 2,040.0 2,606.2 2,975.9

Da Nang 1,437.7 1,567.1 1,727.1 2,315.2 2,315.6

Quang Nam 1,435.9 1,710.9 2,166.9 2,432.8 2,582.2

Quang Ngai 1,561.8 1,953.0 2,286.1 3,062.7 3,577.4

Binh Dinh 1,612.0 2,051.8 2,634.6 2,753.1 3,120.9

Phu Yen 1,035.8 1,472.8 1,480.4 1,856.1 2,428.4

Khanh Hoa 1,925.4 2,250.2 2,538.6 2,957.6 3,311.3

Ninh Thuan 1,384.1 1,722.9 2,104.8 2,424.8 2,501.7

Binh Thuan 1,545.6 1,891.3 2,447.4 2,485.0 2,850.5

Central Highlands 1,586.8 1,940.4 2,169.1 2,594.7 2,902.0

Kon Tum 1,539.5 2,036.2 2,187.3 2,656.0 2,909.9

Gia Lai 1,610.6 1,953.9 2,347.3 2,594.0 2,823.4

Dak Lak 1,773.5 2,267.3 2,486.0 3,078.5 3,464.5

Dak Nong 1,331.7 1,446.2 1,520.0 2,124.9 2,585.6

Lam Dong 1,407.3 1,554.7 1,732.6 1,988.9 2,311.5

South East 1,995.2 2,249.4 2,573.9 2,858.7 3,071.8

Binh Phuoc 1,651.0 2,004.0 2,463.0 2,923.4 3,175.5

Tay Ninh 1,656.3 2,009.9 2,783.9 2,875.0 3,234.9

Binh Duong 1,774.6 2,047.0 2,783.6 3,197.3 3,407.8

Dong Nai 1,732.3 2,162.1 2,277.0 2,910.3 3,103.3

Ba Ria - Vung Tau 1,696.5 2,031.6 2,300.0 2,822.3 3,070.5

TP.Ho Chi Minh 2,280.2 2,415.2 2,658.0 2,774.5 2,974.3

Mekong River Delta 1,479.6 1,789.2 2,118.0 2,478.4 2,840.2

Long An 1,365.9 1,601.5 1,990.6 2,459.6 2,856.7

Tien Giang 1,567.8 1,845.0 2,316.0 2,619.1 2,901.9

Ben Tre 1,407.7 1,773.5 1,853.2 2,501.4 3,045.6

Tra Vinh 1,285.5 2,023.7 1,599.6 2,020.0 2,095.9

Vinh Long 1,498.2 1,818.9 2,406.1 2,630.8 3,086.9

Dong Thap 1,620.2 2,023.7 2,381.5 2,607.4 2,808.5

An Giang 1,670.7 2,080.4 2,651.8 2,692.4 3,068.6

Kien Giang 1,372.9 1,914.8 2,099.7 2,749.8 3,355.8

Can Tho 1,485.1 1,731.4 2,070.4 2,424.6 3,027.1

Hau Giang 1,308.8 1,599.4 1,778.8 2,238.6 2,610.4

Soc Trang 1,488.3 1,525.5 1,835.2 2,323.2 2,601.3

Bac Lieu 1,337.3 1,739.6 1,927.9 2,317.7 2,630.5

Ca Mau 1,538.9 1,678.6 1,962.6 2,203.9 2,407.7

Source: Statistical Yearbook 2010

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2005 2006 2007 2008 2009 2010 2011

Japan 1.9 2.4 1.8 1.5 1.2 1.6 1.2

China 10.4 11.1 11.4 10.0 9.5 9.7 9.4

Hong Kong 7.1 7.0 6.3 4.4 3.6 5.0 5.8

Taiwan 4.2 4.9 5.7 4.5 4.2 4.8 4.7

South Korea 4.2 5.0 4.9 4.4 4.1 5.8 5.8

Indonesia 5.7 5.5 6.3 6.1 6.6 6.0 6.4

Malaysia 5.0 5.9 6.3 5.5 5.0 4.5 5.0

Philippines 4.9 5.4 7.3 6.3 5.5 5.1 5.2

Singapore 6.6 7.9 7.7 3.9 4.9 5.5 6.0

Thailand 4.5 5.0 4.7 5.2 5.0 4.4 4.5

Vietnam (government estimate) 8.4 8.2 8.5 6.4 7.0 6.1 6.5

India (FY starting 1 April from FY 2003/04) 9.2 9.7 8.2 7.5 8.1 7.9 7.2

Australia 2.8 2.8 3.8 3.0 3.2 2.8 3.7

New Zealand 2.8 1.5 2.9 1.4 1.3 3.1 3.1

Source: IMA Asia Report 2008

GDP REAL GROWTH RATE (%)

2005 2006 2007 2008 2009 2010 2011

Japan -0.3 0.3 0.0 0.8 -1.4 -0.3 0.2

China (1985=100) 1.8 1.5 4.8 6.0 -0.7 4.5 4.0

Hong Kong, Composite CPI 0.9 2.0 2.0 5.0 0.6 2.0 3.5

Taiwan 2.3 0.6 1.8 2.8 -0.9 2.5 1.8

South Korea 2.8 2.2 2.5 3.8 2.8 3.5 3.8

Indonesia 10.5 13.1 6.4 8.5 4.8 6.0 6.5

Malaysia 3.0 3.6 2.0 3.5 0.6 2.0 3.0

Philippines 7.7 6.3 2.8 6.0 3.3 5.5 5.0

Singapore 0.5 1.0 2.1 4.8 0.2 2.5 1.9

Thailand 4.5 4.7 2.3 5.0 -0.9 3.0 3.5

Vietnam 8.3 6.6 8.5 15.0 6.7 11.0 9.0

India - CPI urban non-manual workers from FY 2003/04 4.6 6.6 6.0 6.5 11.7 15.0 9.0

Australia 2.7 3.5 3.0 3.8 0.6 2.0 2.5

New Zealand 3.0 3.4 2.4 3.7 2.1 1.8 2.5

INFLATION RATE, CPI YEAR AVERAGE (%)

Source: IMA Asia Report 2011

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2005 2006 2007 2008 2009 2010 2011

Japan 110.00 116.00 118.00 107.00 103.00 98.00 102.00

China 8.19 7.97 7.61 6.98 6.65 6.50 6.20

Hong Kong 7.77 7.77 7.80 7.80 7.80 7.75 7.75

Taiwan 32.20 32.50 32.80 30.40 29.50 30.90 30.10

South Korea 1024.00 955.00 929.00 995.00 964.00 1150.00 1095.00

Indonesia 9751.00 9141.00 9164.00 9050.00 8960.00 9500.00 9135.00

Malaysia 3.79 3.66 3.43 3.17 3.08 3.39 3.29

Philippines 55.00 51.30 45.90 42.00 41.90 46.70 45.80

Singapore 1.66 1.59 1.51 1.40 1.34 1.45 1.43

Thailand 40.20 37.90 34.50 31.50 30.00 32.70 32.00

Vietnam 15832.00 15970.00 16010.00 16100.00 16263.00 19626.00 21333.00

India - (FY starting 1 April for 2003/04) 44.10 45.30 40.50 39.70 38.90 46.90 46.00

Australia 0.76 0.79 0.84 0.90 0.93 1.10 1.07

New Zealand 0.70 0.65 0.74 0.75 0.69 1.45 1.38

EXCHANGE RATE TO US$1, YEAR AVERAGE

Source: IMA Asia Report 2011

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