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http://bloggingconcentrated.com Keyword Research doesn't need to be left to BrainstormTools or MarketSamurai. There are lots of places to do keyword research to really find what your audience is seeking.
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Keywords: What is your AUDIENCE ready to
purchase?
Let’s Explore how you can determine what your
Audience wants and needs from You
What You’ll learn today
WHAT can keywords tell us
WHERE you figure out what your audience wants.
WHEN is the best time to sell products to your audience
HOW you can deliver these goods to your customers.
WHAT can keywords tell us?
1. Solutions to problems“People don’t want drill bits, they want holes”
-Mark Hendricks
2. Things they’re already buying
3. Information to make them smarter
4. Community
Solutions to Problems
YahooAnswers.comTwitter.com
ForumsFacebook Groups and Fan Pages
Related Niche Site Comments and FAQ’s
STUFF they’re already buying
• • Café Press• Magazines• Barnes&Noble.co
m• Clickbank• Download.com
Magazine headlines are designed to sell magazines.
“DESIGNED TO SELL” not browse. . . peruse. . . glance at. . . consider. . .
STUFF they’re already buying
Where can you find out which keywords work?
Ezine Articles - AuthorsWayback Machine
Squeeze PagesYouTube Videos
Facebook Fan Pages
Use the Wayback Machine
March 2008 August 2011
Information to make them SMARTER
Twitter Blog Frog Ezine Articles - #views Infographics Twitter Facebook Groups Stumbleupon Bit.ly links
Infographics
People will always buy. . .
Consumables – Things they buy over and over again like Peanut Butter
Collectibles – Repeat buyers of similar or related products/services
Toll Booth – Tools necessary to access important information
Backend – Add-ons – Value Improvements
Community and Camaraderie
Membership SitesForums
TeleseminarsWebinars
ClassesMasterminds
EventsSubscriptions
How can we deliver these goods?
3 types of products
1.Physical Products2.Information Products3.Service Products
Combinations thereof
Physical Products
Products from Amazon.com
CD’s & DVD’s through Kunaki
Thumbdrives
Posters
Printable Manuals
Drop Ship or Fulfillment Products
Information Products
E-books, eCourses, Teleseminars,
Manuals, Transcripts, Membership sites,
.mp3’s, .pdf’s, homestudy course, mini
guides, special reports, bulletin
subscriptions, webinars, recorded
webinars, Video Reviews
Service Products
• 1 on 1 Mentoring• Consulting• Fixed Term Monthly Classes• Progress Review Consulting• Mastermind Groups• Events
Lesson from NAMS
“If you have a product, create a service to support it
If you have a service, create a product to support it
If you have both, create products that add functionality”
-Cindi Dawson
When can we sell it?
Because you just can’t sell everything all the time. “8 year
olds aren’t ready for shaving kits” and “ornaments don’t sell in July.”
Timing is often the key
SeasonallyGoogle.com/trends
What’s hip?
Tutors don’t get hired at the first sign of trouble
The graduation principle
What next?
1. Figure out what your audience is already buying
2. Compare that to the questions they’re asking
3. Find out what your competitors are selling
4. Create some products or sell someone else’s
5. Make sure your message matches your market timing and sophistication
Figuring out WHAT you can sell
THANK YOU!
Questions? Comments?Step Up!
You’re more than welcome to chat with me here at NAMS too.
[email protected]@danrmorris
Connect with Me
Thank You!
Get My Internet Marketing Notes at Lettersfromdan.com
Join us at FreeWeeklyMastermind.com
