Maegan ChartrandMy personal brand

Brand Personality My five best brand traits as described by Steven Anderson (friend – on the right in the below image):

1) Passionate2) Persistent 3) Organized4) Honest5) Solicitous

Brand DifferentiationSome things that make me different from others:

I am passionate about helping people. I love making people feel good about

themselves. As a rule, I treat people how I’d like to be

treated. I appreciate constructive criticism because I like

to improve things. I can easily put myself in others’ shoes to see

their perspectives and opinions. My work ethic and workmanship is second to

none.

Brand Values The unshakeable core beliefs and values ofmy brand are:

Understanding. Everyone has a different perspective and that doesn’t make his or her opinion wrong.

Reliability. Everyone needs someone or something they can depend on.

Honesty. Everyone deserves to know the truth. Friendliness. Everyone likes getting a smile and a

“hello”. Genuineness. Everyone feels more secure when

something or someone is sincere.

Brand Promise I can genuinely promise to deliver encouragement, comfort, familiarity, and high quality workmanship. I would like to evoke feelings of contentment, trust, and security in others.

Brand Vision My brand will be well known for:

Dependability Practicality Comfort Sincerity High quality workmanship

Brand Name and Logo The name “mag”, spelled in all lowercase letters, best represents my brand because it is catchy, simple and easier to remember than my full name. My logo below reflects genuine positivity and dependability.

Brand Image

The following best reflect my brand image:

The colours forest green and warm brown.

Peanut butter. Pets. The sun shining brightly. Homemade baked goods. The song ‘Home’ by Edward

Sharpe and the Magnetic Zeros.

Brand Story

“The most reliable thing since the rising sun.”

Image Sources: http://www.geckorecruitment.com/wp-co

ntent/uploads/2013/10/smiley_face.jpg

http://keenetrial.com/blog/wp-content/uploads/2011/04/handshake-deal.jpg

http://www.wpclipart.com/sign_language/thumbs_up_large.png

http://4.bp.blogspot.com/-s6NjYai1bxI/UQ7C9gUIC1I/AAAAAAAAACM/Pw0SSKjL9yI/s1600/OpenBooks.png

http://www.fimfiction-static.net/images/story_images/137325.jpg?1387649806