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Social Media for B2B – Top 5 Tips
National Women’s Enterprise Day - NWEDi
By: Maricka Burke-Keogh, Head of Digital Marketing, Altocloud & Founder, Online Marketing in Galway (OMiG)
Top 5 Tips: B2B Social Media Marketing
1. Social Media, Forums and Communities = Today’s Word of Mouth Tools;
2. Thought Leadership – Content is still very much King;3. Social Media Outlets – don’t be a jack of trades; 4. Email is NOT dead;5. Monitor, Measure and Convert.
1. Social Media, Forums and
Communities = Today’s Word of Mouth
Tools
Social reach is the new
word-of-mouth referral engine
Most Successful Content for B2B Social Media Marketing Strategy
2. Thought LeadershipNurturing your prospects – Content is STILL king
THE10-4-1 RUL
E
Links to third- party articles
Links to companyblog posts
Link to a company landing page
3. Social Media Outlets Do not be a jack of all trades and master of no
B2B Social Media
Top B2B Social Media Examples
1. Dell
3. Hubspot
2. Cisco
Top B2B Social Media Examples
@JeffreyLCohen
Social media amplifies the effectiveness of offline marketing.It doesn’t replace it.
“Tweet This!#B2BSM
”
4. EMAIL IS NOT DEADEmail IS Social
Email Marketing for B2BBuild your email list through existing databases AND SOCIAL MEDIA.Encourage social media followers and engagers to sign up to email newsletters. Whitepapers etc. for targeted nurturing campaigns.
5. Monitor, Measure & Convert
Test, Test, Test
CostofCustomer Acquisition
Choose proactive messages for your website visitor's from social media
60%of the salescycle is
over – before a
buyer talks to your
salesperson.
CORPORATE EXECUTIVE BOARD: BIT.LY/ZUB2I7
Monitor and Measure
Think; Google Analytics, Conversion Tracking, and Social Media Measurement tools such as; Hootsuite; Hubspot. Altocloud, Tweetreach, Klout, Social Mention and more.
Reading
The B2B Social Media Book – Become a Marketing Superstar. From a Hubspot, Inbound Marketing Strategist
Check out the following links
B2B Social Media- http://socialmediab2b.com/category/social-networks/ Top 5 Tips, B2B Social Media - http://tweet4ok.com/2014%E2%80%B2s-5-top-social-media-marketing-tips-b2b/ B2BMarketing - http://www.b2bmarketing.net/