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COMBAT WITH 5 TROUBLEMAKERS IN YOUR CHECKOUT PROCESS

Have you ever wondered

why your customers

abandoned purchasing

though they have been in

half the way completing

checkout? Perhaps the

reason is that your store’s

checkout process is upset

by 5 troublemakers. Let’s

identify and sweep them

away!

1. Too many steps

2. Obligatory registration

3. Hidden fees

4. Incomplete filling information

5. Too much ambiguous information

STEP: TOO MUCH STEPS

It is obvious that a complicated checkout process leads to the higher rate of abandoning

among customers. The ideal checkout procedure includes a single page for customers to

review their order, fill in billing and shipping information and decide method of payment.

Provide customers a progress indicator

in case you have multiple steps so they

could manage which stage they are right

now and how long it will take to complete

the order. This provides customers a

sense of control and help them eliminate

confusion.

REGISTRATION: OBLIGATORY

Demanding customers’ registration in checkout process is a big no-no as it takes

customers time and effort to fill in. No matter how much benefits both parties receive, it also

interrupts customers’ focus on purchasing and customers often abandon their checkout

process.

Therefore, registration should be

optionally provided at the end of the

checkout process when the sale has

been made and customers are now kind

of mentally ready to evaluate the

benefits of registration.

HIDDEN FEES: MISSING

Lack of accurate shipping rates or gift wrapping

fee makes customers confuse and might give

them a sense of non-transparency. This is

entirely contrast to customers’ desire to

complete the order all at one time.

You should show these fees on your checkout

process. Install plugins to calculate shipping

charges on your sites or use flat shipping rate

which is high enough to cover whatever you

need to ship.

NECESSARY INFORMATION: INCOMPLETE

Lack of necessary information takes

customers out of the checkout process which

results in two problems:

• Customers get confused about where they

are and loose the checkout page

• Customers get distracted and fail to fulfill

the process

So, you should:

• Show all of necessary information on

one checkout page

• Display added information or help on

floating windows or a pop-up window

• Offer a “return to shopping” link in

case customers want to buy

something else or “remove” link to

remove items in their carts.

AMBIGUOUS INFORMATION: TOO MUCH

Without any explanation, many form field labels can be ambiguous so it is hard for customers to

complete the checkout process and this increases the chance for customers to give up their

purchases.

Alleviate this problem by:

• Adding short descriptions and examples to form field labels

• Enhancing the descriptions with illustrations

• Providing drop-down box with available options.

ROCKET YOUR CHECKOUT RATES WITH

MAGESTORE

Fix where your website is "leaking"

money the most with Magento One

Step Checkout extension. This

module makes all checkout steps

appear together on a single page so

that customers can fill in information

and modify any step at once.

• Use Google Suggest to

automatically fill in address info

• Support 40+ payment methods

• Responsive and flexible

checkout page design

View Full Features

Or view demo here