New Age Public Relations

Barbara Rozgonyi, PR Results Expertwww.wiredPRworks.com

How Virtual PR Benefits Business

Builds Your Virtual Brand Transforms you from Web Weakling into a Web Star Carves Your Niche Taps into the PR power of the Internet – now and forever Generates Leads Creates news releases that attract readers, robots and search engines Extends Your Reach Dramatically increases your online visibility overnight Engages on Multiple Levels Masterfully converts simple press releases into multimedia websites Distributes Direct Effortlessly reaches your target market directly – bypass the press Measures Your Results Easily tracks search engine rankings and readership results for future

success

Traditional Versus Online PR

Age: 100 years

Format: story

Searchable: no

Trackable: placements

Lifespan: usually short

Age: < 5 years

Format: multimedia

Searchable: yes

Trackable: variable

Lifespan: infinite bounce

Top Five Essential Virtual PR Elements

1. Keywords

2. Headline

3. Story

4. Links

5. Distribution service

Online News Distribution Attracts

Readers

Search engines

Journalists

Bloggers

Websites

Prospects

Engage on Multiple Levels

Masterfully convert simple press releases into multimedia websites

Works even if you’re not technical and you don’t have a webmaster!!!

http://www.prweb.com/releases/2007/01/prweb495028.htm

Measure Your Results

Easily track search engine rankings and readership results for future success

Interpreting results

Geography

Reader Map

Search Engines

Impressions-Reads-Pickup-Prints

Insure Success

Choose relevant keywords

Be consistent

Distribute news frequently

Assess results

Refocus strategies

Resources

Book

Guide

News Release Services

Wired PR Works Articles

Real-ize Your Virtual Brand in 2009

All at www.wiredPRworks.com Search 500+ articles Claim your complimentary PR P-R-I-M-E-R Book Barbara Rozgonyi to speak to your group

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