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Product DevelopmentBudgeting for New
R&D Outcomes uncertainFew companies finance as many projects as possibleConventional % of sales figure
Organizing NewProduct Developement
• Venture teams• Given “Skunkworks” setting• Can use concurrent product development• Ensure engineers do not create “better
mousetrap”
Image credits:( flickr users)
• 401(K) 2012• Barbera*