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Business Proposal for Pandora Internet Radio
Citation preview
http://cdn.mitchellakegroup.com/clients/pandora/logos/lakerepublic/logo-5b0fba6aa756d8a9.png
Strategic Business Proposal
Prepared by:Angela Young, Jennafer Kovacs, Nathan Tindall,
Lashantell Williams, and Derrick Triscornia
Wednesday, May 21, 2014
Livehttp://i1.ytimg.com/vi/6i1mr9amqeg/maxresdefault.jpg http://cdn.mitchellakegroup.com/clients/pandora/logos/lakerepublic/logo-5b0fba6aa756d8a9.png
Wednesday, May 21, 2014
ABOUT
http://cdn.mitchellakegroup.com/clients/pandora/logos/lakerepublic/logo-5b0fba6aa756d8a9.png
Wednesday, May 21, 2014
InternalAnalysis
http://www.zanebenefits.com/hs-fs/hub/149308/file-405620932-png/rate_analysis.png
Wednesday, May 21, 2014
Look Feel
Usability
User Experiance
Wednesday, May 21, 2014
http://www.jesseweb.com/wordpress/wp-content/uploads/2010/08/PandoraFullPageAd.png
Wednesday, May 21, 2014
Customer Relationshttp://www.eccouncil.org/portals/0/Images/img/icons/custmor-relationship-management-banner.png
Wednesday, May 21, 2014
Financial
Standing
http://www.starterfinancialmodel.com/assets/img/graph.png
Wednesday, May 21, 2014
Organizational Strenghts
Everlasing Brand
Loyal Customers
Growing Users and Market Share
Free
User Experiance
Organizational Weakness
Costly Royalty Payments
Demand for more Muscic
Wednesday, May 21, 2014
“the issue is not the current royalty rate structure, but a flaw in Pandora’s business model”
Richard Greenfield, BTIG analyst
http://www.studiobriefing.net/wp-content/uploads/2011/02/Richard_Greenfield10.jpg
Wednesday, May 21, 2014
Customers
http://www.coverbooth.com/covers/cover/1815/most-punk-headset-for-music-listeners-cool-timeline-covers
Wednesday, May 21, 2014
http://tempusnova.com/stop-collaborate-and-listen-with-google-apps/
Wednesday, May 21, 2014
External Analysis
Wednesday, May 21, 2014
S
W
O
T
Less Advertising
High cost of Royalties
Reach other audiences
Market Saturation of Online RadioWednesday, May 21, 2014
Competitorshttp://www.flickr.com/photos/32443938@N03/5200175187
Wednesday, May 21, 2014
Business Climate
http://tremorvideo.com//wp-content/uploads/2013/07/technology_hero.png
Wednesday, May 21, 2014
Business Oppurunity
http://www.lyngsat-logo.com/hires/dd/dmx_lam.png
Wednesday, May 21, 2014
Business Threats
http://upload.wikimedia.org/wikipedia/en/0/0c/ITunes_11_Logo.png http://icons.iconarchive.com/icons/xenatt/the-circle/256/App-Spotify-icon.png http://icons.iconarchive.com/icons/cornmanthe3rd/plex/256/Media-songza-icon.png
Wednesday, May 21, 2014
Organizational Challenges
Increase AdsIncrease Users
http://icons.iconarchive.com/icons/visualpharm/ios7v2/256/Decisions-Decision-icon.png
Wednesday, May 21, 2014
Livehttp://cdn.internationalstudent.com/images/international-student/study/recording-arts-300x250.png
Wednesday, May 21, 2014
Operations
http://www.evancarmichael.com/blog/2011/11/22/top-5-operational-mistakes-entrepreneurs-make/
Wednesday, May 21, 2014
$7 Monthly Subscriptions
Pandora Chain
Social Media
Word of Mouth
http://www.bedrockdata.com/blog/the-data-receiver-data-integration-for-sales-reps/
Wednesday, May 21, 2014
Legal Factors
http://www.flickr.com/photos/69745459@N00/5682716314
Wednesday, May 21, 2014
Ethical
http://www.flickr.com/photos/61423903@N06/7369580478
Wednesday, May 21, 2014
Financial Overview
Increase in Net Loss2011-2013 210% increase in
net profit140% Gross Profit
http://www.va.gov/finance/images/finance01.png
Wednesday, May 21, 2014
Ratio Analysis Chart
Wednesday, May 21, 2014
Stock Price Chart
2014, DailyFinance)
Wednesday, May 21, 2014
Streaming Radio Market Share Chart
(Padilla, 2014)
Wednesday, May 21, 2014
Proposal Cost to Pandora (in thousands)
Financial Benefit to Pandora (in thousands)
Wednesday, May 21, 2014
Timeline and Proposed Milestone
Wednesday, May 21, 2014
1. Product Development
2. Network and Connect
3. Success followed by customer satisfaction
Live
http://cdn.mitchellakegroup.com/clients/pandora/logos/lakerepublic/logo-5b0fba6aa756d8a9.png
Wednesday, May 21, 2014
Thank you
Wednesday, May 21, 2014