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Episode # - Title
Perfection Versus LaunchingEpisode 5
Episode # - Title
www.stretchgoals.fm/ep5
Challenge yourself to create ambitious goals as you start and grow your business.
Episode 5 - Perfection versus Launching
Episode # - Title
Robert Dickerson
Robert is the Founder and CEO of Mapout a mobile learning platform that uses video courses to educate customers and train employees. He helps companies develop and launch
products.
Scott Davis
Scott Davis is the Founder and CEO of MobX, a mobile development software agency. He has 20 years of experience developing software for Government, Finance, Sports and the
Telecommunications industry.
@RobDickersonJr @The_Scott_Davis
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
Episode # - Title
Product Perfection
How products exceed customer expectations and solve their problems in a clear and simple fashion.
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
Episode # - Title
“The problem lies in the distinction between how we as founders and leaders, view perfection of our products, and how our customers view it. Sometimes in search of product perfection we continually delay launching.”
- Robert Dickerson
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
Episode # - Title
Identify & solve customer problems
Minimum Viable
Products (MVP)
TEXT
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
Strategies to Push Through Perfection
Create a minimum viable product (MVP)
Focus on ongoing iterations
Episode # - Title
Launching doesn’t necessarily mean your first release. That first release is a lot of times
the hardest.
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
Episode # - Title
Don’t necessarily worry about
fixing every little problem.
Create a solid foundation to
build from.
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
Episode # - Title
“Let's get a product out there that proves a concept, that we can get feedback from, that
shows who we are, and start building the brand, start learning what our customers
really need. . . . Perfection doesn’t need to be a day one goal.”
- Scott Davis
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
Episode # - Title
“Focus on continuously improving each day, and
continuously getting things out there. . . . use feedback
to continuously improve your product.”
- Robert Dickerson
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
“I try to constantly put out new releases that fix a lot of things from user feedback,
but also from my own roadmap and goals.”
- Scott Davis
Episode # - Title
Keys to launching without delay● Launch with a core set of features that work● Build on that foundation● Keep iterating● Don’t worry about perfection
“[As a startup], we need to keep that in mind, we don’t have the time or the money to be perfect. We need to get it out there.”
- Scott Davis
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
Episode # - Title
It’s important to get beta testers.
They will help you smooth out the reception of your product.
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
Episode # - Title
“[Snapchat] defined an interface that was very specific to a very niche amount of people. . . . Completely alienated me, but then went viral.
You can’t hit every target.”
- Scott Davis
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
Episode # - Title
Setting milestones1. Determine what stages and features make up each release2. Have a clear understanding of your launch requirements 3. Set deadlines4. Be flexible5. Launch iterations at a consistent day and time
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
Episode # - Title
Constantly putting out releases is advantageous for search engine optimization.
There is an added benefit to doing iterated releases.
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
Episode # - Title
Create a list of product features● Write your ideas down● Turn them into actionable items● Use them as your roadmap● Get feedback● Start building
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
Episode # - Title
FeedbackTEXT
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
How do you prioritize new features?
Gut instinct Impact on user base
Marketable features New demographic New revenue stream
Episode # - Title
The Epic Strategy1. Create an epic: an overarching concept
a. Example: “Pay people.”2. Break the epic into stories
a. Example: “As a user, I want to send money to my friend Rob.”3. Subdivide the stories into separate, actionable items
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
Episode # - Title
Continuous releases show you are actively working on the product - a positive thing for
your customers.
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
Episode # - Title
Continuously engage your customers1. Communicate problems and discoveries2. Toot your own horn
a. Send out newslettersb. Use push notificationsc. Create detailed software update release notes
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
Episode # - Title
Professionals in your industry
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
What’s the best way to find your first testers?
People you trust Family & friends
Online communities
Limited list of voluntary users
Episode # - Title
“Don't be afraid to put your app on your website. Take signups from people who are potentially interested in your product, for two
reasons. Number one, you now have a potential acquisition list for a customer base, and number two, you've got people . . . who
can jump in as soon as it's ready to be tested.”
- Scott Davis
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
Episode # - Title
“You can get so ingrained in a feature, or how you expect
it to work, that you can overlook things. It's
important to get outsider feedback.”
- Robert Dickerson
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
“...don't just send it to people who already know what you're doing . . . get it to
people who don't know what the product is.”
- Scott Davis
Episode # - Title
How do you develop a thick skin so you don’t take product criticism personally?
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
Episode # - Title
Handling criticism● Recognize how the criticism helps fix the problem● Respond by adding new tasks and pivoting ideas● Disconnect from it being personal● Accept that you cannot fix every problem for every user
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
Episode # - Title
“Really think about the feedback that you're getting, both positive and negative, and use
that to help make your product better.”
- Robert Dickerson
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
Episode # - Title
Product perfection● Focus on getting your product out there● Set milestones● Continuously release products● Solve your customer’s pain● Get beta testers● Use feedback to improve your product● Focus on the positives
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
Episode # - Title
We’d love to take a look at your products. Hit us up on social media.
stretchgoals.fm
Episode 5 - Perfection versus Launching
www.stretchgoals.fm/ep5
@TheScottDavis @RobDickersonJr
Episode # - Title
www.stretchgoals.fm